2. For those who have tried it,
Kitchensurfing is an amazing experience.
3. Our objective
15% membership growth in NY in the next year (~30,000 people)
Our challenges
Get new people to be aware of Kitchensurfing.
Get over the weirdness.
Get them to try it out.
19. What strategic platform can we use to connect
with them?
Kitchensurfing is the experience that helps move NYC
couples from couch potatoes back to storytellers.
20. From homebodies to hosts.
From predictable to unexpected.
From envious to envied.
22. Where is it most powerful to bring to life?
1. Intercept couple moments to create new stories
2. Leverage their friends’ social stories
3. Aggregrate Kitchensurfing stories for inspiration
23. 1. Intercept couple moments to create new stories
Give them a taste of the fun they can have
Union Square Greenmarket,
Brooklyn Flea, Smorgasburg
Invite couples into pop-up dining rooms to
give them a mini Kitchensurfing experience
Friday nights in (again)
Find couples who are home on weekend nights
and complaining about it on social media.
Surprise and delight them by sending a chef to
their home to save the night. We’ll capture the
experience and share on social media.
24. 2. Leverage their friends’ social stories
Encourage happy couples to share their Kitchensurfing experiences
& generate envy among their friends
25. 3. Aggregate creative Kitchensurfing stories for inspiration
Give couples the one last push they need to go for it.
26. And that’s how, after a night of
Kitchensurfing, Jenn and Matt became the
couple with stories to tell again.