Sales Brain PTMS Istanbul Workshop

2. the book • First book on Neuromarketing • Translated into 10 languages • Over 32,000 professionals Trained

3. awards • 2008 Vistage “Above & Beyond” Speaker Award • 2009 American Marketing Association “Next big thing in marketing” award 07 • 2011 Advertising Research Foundation “Innovation Research Distinction” Award © Copyright 2002-2010 SalesBrain

9. Understanding the BRAIN TO improve YOUR MARKETING

13. We are one of the leading providers of integrated, flexible, easy to use… ? Vendor Customer

14. You will get: Now I need 1. Better to rationalize 2. Stronger my decision! 3. Faster Yes! Vendor Customer

39. CLAIM Exercise 2.1: Your top 3 CLAIMS Therapeutic to Pain Original to you Provable 2.2: Your Competitors’ CLAIMS 2.3: Wordsmith CLAIMS 2.4: “We are the only company…” © Copyright 2002-2010 SalesBrain

46. GAIN Exercise For each of your CLAIMS: 3.1 Unveil all the Benefits 3.2 For each Benefit Quantify its: – Financial VALUE – Strategic VALUE – Personal VALUE 3.3 Prove the VALUE with: – Customer Case – Demo – Data – Vision © Copyright 2002-2010 SalesBrain

49. All STiMULI

Sales Brain PTMS Istanbul Workshop

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