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@bastiankbx
        commandments
10      for building a
        website. #scb13
1               ‣ are your clients online?

                ‣ would a social media se
                  as well?

                ‣ what about out of the b
                                         t up make it


                                         ox solutions?



think twice:
do you really need a website?
mission?
2
                                             ct?
                              ur clients expe
                 ‣ what do yo
                                              ?
                              u r clients need
                  ‣ what do yo

                              ur clients like?
                  ‣ what do yo
                                              ?
                                live with that
                  ‣ ... can you


feel humbled:
the website is for whom?
‣ are you a marketer?




3              ‣ are you a (web-)designer?

               ‣ are you a programmer?

               ‣ are you a journalist?




stick to your business:
what‘s your profession actually?
4                     ‣ do you have the time?

                      ‣ do you have the man po

                      ‣ do you have the money?
                                              wer?



                      ‣ what are the priorities?

handle with care:
which resources do you really have?
pi?
              ‣ did you define a k




5             ‣ have you bu
                wireframes?

               ‣h
                            ilt clickflows/



                  ow social/mob

               ‣ what
                                  ile want you to be


                        about the diffe
                 (incl. yourself)
                                 ?
                                       re
                                                    ?


                                         nt user groups




define features:
who‘s first - architect or bob?
6                   ‣ do you have a corporate

                    ‣ what kind of templates w

                    ‣ which social media chan
                      use?

                   ‣ do you plan a newslette
                                              design?

                                              ill you use?

                                             nels will you


                                            r?
follow function:
in which formats will you be present?
‣ does it w




7
                           ork on all
                  and device          relevant b
                            s?                  rowsers

               ‣ is it plan
                           ned   seo?
               ‣ are there
                           sharing fu
                                     nctions?
              ‣ can you
                         handle the
                                     backend?


start building:
do you have enough coffee?
8                      ‣ wh at are you

                        ‣ what is a

                         ‣ who wil


                          ‣ where
                            from?
                                        r keywords?

                                     cc-licence
                                                ?

                                              tic
                                   l create ar me?
                           and video
                                      s at what

                                   will the ba
                                               c
                                                  les, picture
                                                 ti

                                                klinks com
                                                             e
                                                              s




create content:
it‘s king, isn‘t it?
9             ‣ what do your friends, fam
                employees say?

             ‣ what‘s most interesting fo
                                         ily and


                                         r your

             ‣ ... can you live with that?
                                                  users?




go live:
is there a buzz?
10
                    ‣ does your website work
                                             as you
                      wanted?

                    ‣ have you been honest/re
                                             alistic
                      in steps one to nine?

                   ‣ what can be done bette
                                           r?

                   ‣ are there new technical
                     requirements?

start over:        ‣ is your business model st
                                              ill the
                     same?
lessons learned?
plan. build. analyze.
linkedin.com/in/bastiank
                        och
xing.to/bastiankbx
twitter.com/bastiankbx

+49(0)30 501 73 582
bastian (at) keksbox (dot)
                           com
keksbox.com




ps:
we relaunch our website.
you play pong!

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startup camp berlin 2013: ten commandments for building a website

  • 1. @bastiankbx commandments 10 for building a website. #scb13
  • 2. 1 ‣ are your clients online? ‣ would a social media se as well? ‣ what about out of the b t up make it ox solutions? think twice: do you really need a website?
  • 4. 2 ct? ur clients expe ‣ what do yo ? u r clients need ‣ what do yo ur clients like? ‣ what do yo ? live with that ‣ ... can you feel humbled: the website is for whom?
  • 5. ‣ are you a marketer? 3 ‣ are you a (web-)designer? ‣ are you a programmer? ‣ are you a journalist? stick to your business: what‘s your profession actually?
  • 6. 4 ‣ do you have the time? ‣ do you have the man po ‣ do you have the money? wer? ‣ what are the priorities? handle with care: which resources do you really have?
  • 7. pi? ‣ did you define a k 5 ‣ have you bu wireframes? ‣h ilt clickflows/ ow social/mob ‣ what ile want you to be about the diffe (incl. yourself) ? re ? nt user groups define features: who‘s first - architect or bob?
  • 8. 6 ‣ do you have a corporate ‣ what kind of templates w ‣ which social media chan use? ‣ do you plan a newslette design? ill you use? nels will you r? follow function: in which formats will you be present?
  • 9. ‣ does it w 7 ork on all and device relevant b s? rowsers ‣ is it plan ned seo? ‣ are there sharing fu nctions? ‣ can you handle the backend? start building: do you have enough coffee?
  • 10. 8 ‣ wh at are you ‣ what is a ‣ who wil ‣ where from? r keywords? cc-licence ? tic l create ar me? and video s at what will the ba c les, picture ti klinks com e s create content: it‘s king, isn‘t it?
  • 11. 9 ‣ what do your friends, fam employees say? ‣ what‘s most interesting fo ily and r your ‣ ... can you live with that? users? go live: is there a buzz?
  • 12. 10 ‣ does your website work as you wanted? ‣ have you been honest/re alistic in steps one to nine? ‣ what can be done bette r? ‣ are there new technical requirements? start over: ‣ is your business model st ill the same? lessons learned?
  • 14. linkedin.com/in/bastiank och xing.to/bastiankbx twitter.com/bastiankbx +49(0)30 501 73 582 bastian (at) keksbox (dot) com
  • 15. keksbox.com ps: we relaunch our website. you play pong!