Social Media Workshop at Jordan University March 30th 2013

1. Khaled ElAhmad
@Shusmo
#SMJU2
March 30th 2013

2. What is
Social Media?

3. Define
Social Media

4. Traditional
Media

5. Traditional
Media

6. Traditional
Media

7. Traditional
Marketing

8. Internet
Marketing

9. Social Media

10. Social Media

11. Social Media

14. Humanizing
Your Brand

15. Humanizing
Your Brand

16. Humanizing
Your Brand

17. Humanizing
Your Brand

18. Humanizing
Your Brand

20. Keywords
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22. RSS
Really Simple
Syndication

23. Listening Tools

24. Listening Tools

25. Listening Tools

26. Scheduling your
Posts / Tweets

27. Automating your
Posts / Tweets

28. URL Shortener

29. On-Click
Sharing

30. Stats on
Anyone
who
clicked
on your
Link

31. Measures
400
Online & Offline
Variables

32. Measures Top Arabs on
Twitter Using Multiple
Tools

33. Listing over 30,000
Arabs on Twitter

36. Digital Media Plan

38. Engaging Content

39. Engaging Content

40. Engaging Content
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“Polls” -

41. Engaging Content

42. Conversational Calendar
Download Template

43. Twitter

44. Twitter
Followers Following

45. Twitter

46. Twitter
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47. Twitter

48. Shusmo
Twitter
Shared Followers Lana4Z
11,520 150 850

49. Twitter

50. Twitter

51. Twitter

52. Twitter

53. Twitter
#Amman #KSA #ReformJO #Mish3aib
#Marketing #HR #SMJU2 #AmmanTT

54. Twitter

55. Twitter

56. Twitter

57. Twitter
- Don’t be an EGG Head!
- Give credit where credit is due
- Be yourself
- If you can’t say it in real life don’t say it on twitter
- Please don’t post the same post from multiple accounts
- Give more than you take
- Be careful what you tweet, even if you delete it. Someone will always share a screen shot of it
- For God sake don’t ever start an argument on twitter, it is not the right place to go Ghetto!

58. Facebook

59. Facebook
Facebook Timeline
• Guidelines:
- Cover Photo Copyright
- Cover Photo size: 851 pixels wide by 315 pixels high
- No Sale or Promotions
- Don’t incentivize “Like”
- No Contact information
• Messaging : Now customers can inbox Brands.
• No more Landing Page: No more Brand Abuse.
• Pin Feature: brands can pin certain post to stay on top.
• Brand Vanity URL: Now Brands can pick their Vanity URL without the need for 25 likes.

60. Facebook

61. Facebook

62. Facebook
Conversational Calendar
Sunday /10/2012
Facebook
Morning quote 10:00 AM
Product 03:00 PM
Match post 06:00 PM
Twitter
Morning quote 10:00 AM
Article 01:00 PM
Sector Article 04:00 PM
Inspiring Picture 07:00 PM
Sector Article 11:00 PM

63. Facebook

64. Facebook

65. Facebook

66. Facebook

67. Khaled ElAhmad
@Shusmo
#SMJU2
March 30th 2013
Presentation:
Slideshare.net/kelahmad