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More women inengineeringSomething that ACTUALLY WORKED.Kellan Elliott-McCrea@kellanEtsy, CTO
?
A quick history
Jan 201147 engineers: 44 men, 3 women.
Dec 201185 engineers: 81 men, 4 women.a 35% decline in gender diversity
Something wasn’tworking.a 35% decline in gender diversity
?
Why?
https://www.etsy.com/listing/90013032/vintage-doll-arms-bag-hook-jewelry
Why?80% of our customers arewomen.
Why?50% of our staff arewomen.
Why?I love beingan engineer.
Why?Cognitive diversity       * Nosh at Kellogg.       * Malone at Sloane.                             http://www.flickr.co...
Why?Better recruitingopportunities.41% of Harvard’s CompSci class of 2013 arewomen.
?
Just sayinginternally wasn’tThere was no reason for an outside observerto believe us.
Switching costs arehigh.Great engineers aren’t looking for a job.Great women engineers aren’t looking for ajob, and there ...
Lowering standardsis counter-Leads to a long term downward spiral.                             http://www.flickr.com/photos...
Most technicalinterviews suck.Biased against a diverse range of folksincluding: introverts, and left handed people.
“Quick, prove to me  how smart you
“Quick, prove to me  how smart you
What we learned.* just saying it internally isn’t credible* switching cost make hiring great womenengineers especially har...
The thing that ACTUALLYWORKED.
Etsy offeredWhat we        Hacker Grants  • Etsy sponsored the      summer session of Hacker      School  •   Expected 40 ...
“We’re asking everyone in the Etsycommunity, and everyone who readsthis post, to help us spread the wordto women they know...
Hacker School                                        661 women            7 women            140 men                      ...
The batchWho showed up?   • Spring (before grants)     • 7 women applied, 3         accepted, only 1 attended   •   Summer...
"The people here are phenomenal. I neverrealized the impact of being the only femalein the room until I wasn’t. Every pers...
“This is how it should be.batch[3]‘s balanced genderratio didn’t seem like a hugedeal at the time. It just feltnormal, rea...
After the Summer* we hired 8 hacker school candidates. 5women, and 3 men.* weve renewed the grant for the Fall* we have 20...
Very seniorcandidates.“I saw Etsys work on HackerSchool, I saw what youre doingwith the B-Corp certification, and Iwant to ...
So that worked.
The grants felt likea "real invitation".
We’re seen to beactually working at
More data, betterhiring.
More data, betterrisks.The one thing we changed aboutour hiring standard.
What we learned.* just saying it internally isn’t credible* switching cost make hiring great womenengineers especially har...
Design parametersfor a solution*   serious, but inviting*   balanced*   optimize for “let’s build together”*   optimize fo...
Thank you!
More women in engineering: Something that ACTUALLY WORKED.
More women in engineering: Something that ACTUALLY WORKED.
More women in engineering: Something that ACTUALLY WORKED.
More women in engineering: Something that ACTUALLY WORKED.
More women in engineering: Something that ACTUALLY WORKED.
More women in engineering: Something that ACTUALLY WORKED.
More women in engineering: Something that ACTUALLY WORKED.
More women in engineering: Something that ACTUALLY WORKED.
More women in engineering: Something that ACTUALLY WORKED.
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More women in engineering: Something that ACTUALLY WORKED.

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More women in engineering: Something that ACTUALLY WORKED.

  1. 1. More women inengineeringSomething that ACTUALLY WORKED.Kellan Elliott-McCrea@kellanEtsy, CTO
  2. 2. ?
  3. 3. A quick history
  4. 4. Jan 201147 engineers: 44 men, 3 women.
  5. 5. Dec 201185 engineers: 81 men, 4 women.a 35% decline in gender diversity
  6. 6. Something wasn’tworking.a 35% decline in gender diversity
  7. 7. ?
  8. 8. Why?
  9. 9. https://www.etsy.com/listing/90013032/vintage-doll-arms-bag-hook-jewelry
  10. 10. Why?80% of our customers arewomen.
  11. 11. Why?50% of our staff arewomen.
  12. 12. Why?I love beingan engineer.
  13. 13. Why?Cognitive diversity * Nosh at Kellogg. * Malone at Sloane. http://www.flickr.com/photos/liquidmoonlightcom/6611619613/
  14. 14. Why?Better recruitingopportunities.41% of Harvard’s CompSci class of 2013 arewomen.
  15. 15. ?
  16. 16. Just sayinginternally wasn’tThere was no reason for an outside observerto believe us.
  17. 17. Switching costs arehigh.Great engineers aren’t looking for a job.Great women engineers aren’t looking for ajob, and there is a decent chance your
  18. 18. Lowering standardsis counter-Leads to a long term downward spiral. http://www.flickr.com/photos/33909700@N02/3159698458
  19. 19. Most technicalinterviews suck.Biased against a diverse range of folksincluding: introverts, and left handed people.
  20. 20. “Quick, prove to me how smart you
  21. 21. “Quick, prove to me how smart you
  22. 22. What we learned.* just saying it internally isn’t credible* switching cost make hiring great womenengineers especially hard* lowering your standards is actively harmful* most technical interviews suck, andundermine your diversity goals
  23. 23. The thing that ACTUALLYWORKED.
  24. 24. Etsy offeredWhat we Hacker Grants • Etsy sponsored the summer session of Hacker School • Expected 40 students, aimed for 20+ women • Offered 10, $5,000 needs- based scholarships for women to attend • Class is free, but NYC isn’t
  25. 25. “We’re asking everyone in the Etsycommunity, and everyone who readsthis post, to help us spread the wordto women they know who lovehacking. If you know a woman whohas made an awesome personalwebsite, a great iPhone app, oranything of the sort, pleaseencourage her to apply.” - MarcHedlund, Etsy VP of Engineering
  26. 26. Hacker School 661 women 7 women 140 men 182 men Spring 2012 (before grants) Summer 2012 (with grants)
  27. 27. The batchWho showed up? • Spring (before grants) • 7 women applied, 3 accepted, only 1 attended • Summer (with grants) • 661 women applied, 24 accepted, 23 attended
  28. 28. "The people here are phenomenal. I neverrealized the impact of being the only femalein the room until I wasn’t. Every person hereis smart, interesting, funny, supportive,capable, and very different from oneanother. The skill sets vary from designer,web developer, pastry chef, functionalprogrammer, physics postdoc,astrophysicist, financial analyst, CS student,hardware engineer, etc, etc. I’m inspired byall of them."- Martha Kelly , Etsy Engineer. Start date Oct3, 2012bit.ly/in-the-room
  29. 29. “This is how it should be.batch[3]‘s balanced genderratio didn’t seem like a hugedeal at the time. It just feltnormal, really.” - DavidPeterCompSci major @ RIThttp://davidpeter.me/stories/hacker-school
  30. 30. After the Summer* we hired 8 hacker school candidates. 5women, and 3 men.* weve renewed the grant for the Fall* we have 20 women on our 110 personengineering team
  31. 31. Very seniorcandidates.“I saw Etsys work on HackerSchool, I saw what youre doingwith the B-Corp certification, and Iwant to be a part of that.”
  32. 32. So that worked.
  33. 33. The grants felt likea "real invitation".
  34. 34. We’re seen to beactually working at
  35. 35. More data, betterhiring.
  36. 36. More data, betterrisks.The one thing we changed aboutour hiring standard.
  37. 37. What we learned.* just saying it internally isn’t credible* switching cost make hiring great womenengineers especially hard* lowering your standards is actively harmful* most technical interviews suck, andundermine your diversity goals
  38. 38. Design parametersfor a solution* serious, but inviting* balanced* optimize for “let’s build together”* optimize for data gathering* normalized within your own organization* very public.
  39. 39. Thank you!

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