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The Wichita Anti-Drunk Driving Campaign Presented by: Kelly Kavitski & Dave Meholchick
Introduction to the Problem ,[object Object],[object Object],[object Object],[object Object]
Wichita Advertising Campaign ,[object Object],[object Object],[object Object],[object Object]
Evaluation of the Effectiveness of the Wichita Advertising Campaign ,[object Object],[object Object],[object Object]
Background Demographics on the test & control cities Table 1 contains background demographics on the test and control cities.    Wichita Omaha Total population 411,313 483,053 Percentage 15—24 years  19.2 19.5 Race  White 85 87 Black 8 9 Hispanic  4 2 Other 3 2 Percent high school graduates among  75.4 79.9 those 18 years and older  Private car ownership 184,641 198,723 Table 1. Demographics for Wichita and Omaha
Can we assume the 2 cities are equal demographically? ,[object Object],[object Object],[object Object],[object Object]
Results of Demographic 2 Sample Hypothesis Testing  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Part 2: Additional Data received via (random) Telephone Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object]
Telephone Survey Data Results   Wichita Omaha   Pre-Program Post-Program Pre-Program Post-Program No. of Respondents 205 221 203 157 Drove after 4 drinks 71 61 77 69 Drove after 6 drinks 42 37 45 38 Table 2.  Telephone Survey of 18-to-24 year old Males
Can we assume the program was effective by looking at the telephone survey results? ,[object Object],[object Object],[object Object]
Results of Telephone Survey Effectiveness 2-Sample Hypothesis Testing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Total number of fatal or incapacitating accidents      Wichita Omaha Driver Group Accident Type 1985 1986 1985 1986 18-to-24 year old Males Total 68 55 41 40 15-to-24 year old Males & Females Total 117 97 59 57
Can we assume that program was effective? ,[object Object],[object Object],[object Object]
Results of Telephone Survey Effectiveness 2-Sample Hypothesis Testing ,[object Object],[object Object],[object Object],[object Object]
Conclusion – Was the campaign EFFECTIVE? ,[object Object],[object Object],[object Object]

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The wichita anti drunk driving campaign-final version

  • 1. The Wichita Anti-Drunk Driving Campaign Presented by: Kelly Kavitski & Dave Meholchick
  • 2.
  • 3.
  • 4.
  • 5. Background Demographics on the test & control cities Table 1 contains background demographics on the test and control cities.   Wichita Omaha Total population 411,313 483,053 Percentage 15—24 years 19.2 19.5 Race White 85 87 Black 8 9 Hispanic 4 2 Other 3 2 Percent high school graduates among 75.4 79.9 those 18 years and older Private car ownership 184,641 198,723 Table 1. Demographics for Wichita and Omaha
  • 6.
  • 7.
  • 8.
  • 9. Telephone Survey Data Results   Wichita Omaha   Pre-Program Post-Program Pre-Program Post-Program No. of Respondents 205 221 203 157 Drove after 4 drinks 71 61 77 69 Drove after 6 drinks 42 37 45 38 Table 2. Telephone Survey of 18-to-24 year old Males
  • 10.
  • 11.
  • 12. Total number of fatal or incapacitating accidents     Wichita Omaha Driver Group Accident Type 1985 1986 1985 1986 18-to-24 year old Males Total 68 55 41 40 15-to-24 year old Males & Females Total 117 97 59 57
  • 13.
  • 14.
  • 15.