1. Introduction
to Blogging
ESL 434 Writing for Publication

2. Defining Your Blog
 What is your niche?
 What are other bloggers in this niche
posting?
 How can your blog stand out from
the crowd?

3. Defining Your Blog
 Find your sub-niche
 Have a distinct voice
 Try a different genre of post

4. Blog/Web Writing Style
 Be conversational
 Blog ≠ research paper
 Be interactive
 Link to other relevant blogs and sites
 Encourage and reply to comments

5. Blog/Web Writing Style
 Be concise
 250-300 words
 Be careful
 Check spelling and grammar
 Check your facts
 Wait before publishing emotional or
controversial posts

6. Blog/Web Formatting
 Format for scanning
 84% of people do not read every word
online — they look for key words to
identify useful content

7. Blog/Web Formatting
 Short paragraphs
 Lists
 Formatting
important points
 Subheadings
 Pictures

8. Your Blog Assignment
 Develop a blog concept related to your
major field
 Set up the blog on SCAD, Blogger.com, or
elsewhere
 Post once a week (or more)
 Share your posts in the Facebook group
 Comment on your classmates’ posts