Presented April 25th, 2013 to CPRS Northern Lights.

1. The State of Social Media 2013
available now: j.mp/kempcprs
Created for the CPRS Northern Lights
By: Kemp Edmonds

2. Important Questions
• Is your website ready to receive and convert?
• Do you have positive testimonials?
• Do you have a blog?
• Respond to emails? Answer the phone?
• Are you listening? Listening comes first.
Social Media often comes last and should.

3. Social surpassing email

4. Time spent online
• It’s Mobile
• It means Business

5. It’s Mobile

7. Who is using what?

8. It means business
2013 B2B Marketing Survey

10. What’s the ROI of your phone?

11. Social Media ROI
ROI
Time

12. REACH
BASE
ENGAGEMENT
CONVERSION
Kemp’s Measurement
Philosophy

13. What are people measuring?

14. REACH
BASE
ENGAGEMENT
CONVERSION
2013 B2B Marketing Survey

15. Strategy trumps tactics
intersectionconsulting.com

16. 16
The Inside-Out Strategy

17. 17
Begin with Goals…

18. 18
...From Goals Stem
Objectives

19. 19
...Then Measures of Success

20. Last comes the execution

21. Breaking it down

23. Essential Tools

24. When getting started…
• What are your business objectives?
• Where does your audience gather?
• Social Networks are great for Networking
• Be human. Interact. Build Trust.
PR Specific:
• Media personalities are on Twitter
• Next level influencers are there too
• Build your army of advocates

25. Q & A
• Special Thanks to Jessica Quinn
• kempedmonds.com
• @kempedmonds
• This Presentation: j.mp/kempcprs
• More Presentations: j.mp/kempslides
• How many people accessed the
presentation?j.mp/kempcprs+