A brief presentation on Twitter and social media do's and don'ts in the workplace.

1. Twitter Do’s and Don’ts A Kenny Norton and Lucas Walker Production

2. Importance Shows we are knowledgeable and “GET IT” Can bring forth and understand client needs better Create stronger relationships Being knowledgeable of Sysomos messaging (blogs) Finger on the pulse of the industry

3. Do’s Follow clients Email signature Connect with clients on Linkedin Link to Twitter on Linkedin (Don’t Sync) Follow people

4. Follow clients Follow clients on Twitter Especially if they follow you already

5. Email Signature If you’re serious about it, put it in your email signature Once it’s here, be conscious

6. Connect with clients on Linkedin Be proactive, creates a friendly bond and shows your social savvy

7. Integrated solution w/ Outlook

8. Link Don’t Sync!

9. Follow People!

11. Don’ts Don’t spam your timeline Pushing only your own content Be a ghost

12. Spamming your timeline Make every post something - A link, photo, opinion, etc,

13. Pushing only your content People like people who RT and reply The more you share other people’s content, the more they will share yours

14. Being a Ghost No profile pic, no background, no bio, locked profile Hardly ever tweet, or only post boring content People should remember you and how why they followed you

15. Corporate Responsibility Disclosure Client awareness Maintain your own voice

16. Disclosure Disclose client relationship If you wouldn’t be talking about them anyway you should disclose it. Legal grey area

17. Client Awareness Know who the clients are Don’t post anything you wouldn’t want them to see

18. Keep Your Own Voice It’s your Twitter account Don’t be afraid to share your own thoughts and opinions

19. Tools Klout – Influence metric – Set up your account Twitter management tool Tweetdeck Hootsuite Seesmic Twitter lists We Follow.com to find like-minded people Bit.ly – Track your clicks for incentive

20. Klout http://www.klout.com – Sign up! Standard for influence

22. http://www.tweetdeck.com Desktop/mobile/web social media dashboard

23. Based in Vancouver, Canada Pro ($6 month) Professional version ($1500 month) Built in analytics and Automatic Reports Hootsuite university

24. Competition using 3rd party apps Klout integration

25. Twitter Lists Group important or similar twitter users Helps you cut through the clutter Follow others’ and create your own

26. Lists

28. Resources Linkedin.com Klout.com Tweetdeck.com Hootsuite.com Seesmic.com Bit.ly WeFollow.com http://twitter.com/#!/sysomos/team

29. Any Questions?@KennyNorton@WalkerLucas