Connecting the new enterprise

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presentation?
Before we begin…

2. 2
The Traditional Enterprise
sits comfortably behind the firewall

3. The New Enterprise
3
The New Enterprise
highly fragmented

4. 74% of companies
run SaaS applications

5. SaaS in the fastest growing software market. Ever.
0
20
40
60
80
100
120
140
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
billions

6. SaaS is different

7. Mobile to eclipse desktop in 2013
7

8. We are doing more with mobile
• Mobile purchases doubled in 2012 and 25% of
consumers engage in online shopping only via
mobile Mobile travel booking revenue in the US
will exceed $8 billion in 2013 21% of mobile
users have used mobile banking in the past 12
months

9. The New Enterprise
The New Enterprise
highly fragmented

10. Mule Studio
Connecting on-premise and cloud
Customers, Partners, Suppliers
Cloud Platforms SaaS Social
Mobility & Devices
Mule Studio
Anypoint
DataMapper

11. SaaS and Mobile have means the number of
endpoints have exploded.
The good news is we have APIs.

12. SOA
API

14. By 2016 the US Government will make all public
data machine readable

16. Open APIs are the tip of the iceberg
13,000
1,000,000s
services in the
enterprise

17. Bezos’ Big Mandate
1. All teams will henceforth expose their data
and functionality through service interfaces.

18. Bezos’ Big Mandate
2. Teams must communicate with each other
through these interfaces.

19. Bezos’ Big Mandate
3. There will be no other form of interprocess
communication allowed: …no back-doors
whatsoever.

20. Bezos’ Big Mandate
4. It doesn't matter what technology they use.
HTTP, Corba, Pubsub, custom protocols --
doesn't matter. Bezos doesn't care.

21. Bezos’ Big Mandate
5. All service interfaces, without exception, must
be designed from the ground up to be
externalizable.

22. Bezos’ Big Mandate
6. Anyone who doesn't do this will be fired.

23. Mule Studio
The Anypoint™ Platform
Connects the New Enterprise
Customers, Partners, Suppliers
Cloud Platforms SaaS Social
APIkit
Mule Studio
Anypoint
DataMapper
Anypoint API Manager
Anypoint Service Registry
Mobility & Devices

24. Case study: large media/telecom - CDN
Media
Platform
Subscription
BillingIDM
SaaS Integration and Composition
Affiliates Player Devices
Device API
VOD FilesCommerce Others… Billing

25. Case study: top 5 pharma company
Digital Marketing Platform
Campaign
Management
Customer
Master
Shared Services Layer
ECM
SaaS Integration and Composition
CRM8,000
Web sites
IDM
Enterprise API Gateway
PatientsDoctors
Public API Affiliates
Mobile
Device API
API Publishing

26. Mule Studio
The Anypoint™ Platform
Connects the New Enterprise
Customers, Partners, Suppliers
Cloud Platforms SaaS Social
APIkit
Mule Studio
Anypoint
DataMapper
Anypoint API Manager
Anypoint Service Registry
Mobility & Devices