1. A trendy new move for crafters is renting a house with accommodations for a group of crafters to have a crafting retreat Tranquil Retreats Keziah Ford
2. ANALYSIS Strengths know their target audience knowledgeable of the activities they engage in Weaknesses unsure of the target market in Oklahoma Opportunities Oklahoma has a lack of scrapbooking retreats Threats not booking enough packages to cover operating costs
3. ANALYSIS Current website is not enticing; there is no reason to return It does not provide for any customer interaction or anywhere to blog
5. TARGET MARKET Tranquil Retreats provides crafters the opportunity to save money while still making time for crafting One of today’s hottest trends among women is crafting, including scrapbooking. The target market are these individuals Tranquil Retreats can also host other events for groups, families, or individuals accommodating up to 12 guests
7. Strategy Create accounts with social networking websites Add blogs, rss feed, widgets & badges to website Connect with websites that are affiliated with your product (for example scrapbookretreatdirectory.com) that can promote you & your product Develop a rapport with customers via your social media mediums
18. CONCLUSION Completely revamp the current website Develop a social media-specific marketing campaign strategy Once business has increased, look at obtaining a service to provide monitoring & reporting visitors and their interaction on your site
