1. +
epicurious.com
By: Andy To, Sadie Lai, Rubin Bautista
Alexandra Apfelzweigand Kymberly Falgout

2. +
Purpose Audience
 The purpose of the website  The intended audience of the
epicurious.com is to help website includes anyone who is
people find recipes interested in food and/or
cooking
 Anyone can create an account
with epicurious and upload  The site also holds appeal for
their recipes to share food bloggers
 The site also has a store and
online community so foodies
can connect

3. +
Hierarchy of Information
and Essential Navigation
The epicurious website files information
using the hierarchy:
 Recipes
 Articles
 Community
 Video
 Shop
We felt that in today’s society, the
community aspect of the site should be
emphasized more than the articles and
we changed the navigation on our site to
reflect that
The homepage also had lots of
advertisements on it – we went for a
cleaner, simpler look!

4. +
How our Design was
Effected by the Present
Layout We felt that epicurioushad its site laid out in a traditional manor
and we made changes to the layout to reflect today’s society
For example: we raised “Community” on the hierarchy
as society is more focused on social media

5. Here is our redesign of the epicurious site home page
+ Home Page

6. +
Recipes Page
This is the most important page in the hierarchy of information in both our
redesign and the original site…

7. Community Page! +

8. Articles Page
+

9. We added a page for current trends in cooking…
+
Trends!

10. +
Shoppe…
is lots of fun!