Personal Information
Entreprise/Lieu de travail
Paris Area, France, Ile France
Profession
Head of Digital & CRM
À propos
Analytical, innovative, game changer, Consumer & Business oriented with 9+ years of measurable success maximizing brand equity, profitability and Sales in French FMCG markets as Baby Food & Fresh Dairy categories. Strategic & innovative view with an advanced understanding of the complete added value of consumer digital data ecosystem throughout all consumer Moments of truth theory (Zero, first, second and ultimate moment of truth) and medium (Bought, Owned & Earned Medias). Advanced experience in Technical & Marketing sides to achieve the best value proposition for consumers to drive Equity (Return On Engagement) & Business (Return On Investment). Strategic change person with a talent to...
J’aime
(4)Why Netflix Built Their Own Programmatic Platform In-House
MarTech Conference
•
il y a 9 ans
La transformation numérique des entreprises : les clés du succès
Stéphane Schultz
•
il y a 8 ans
Hot off the Crowd – FABERNOVEL's watch based on crowdfunding and crowdsourcing platforms // April 2015
Fabernovel
•
il y a 9 ans
Pinterest for brands : opportunity or fad?
Emmanuel Vivier
•
il y a 12 ans
Personal Information
Entreprise/Lieu de travail
Paris Area, France, Ile France
Profession
Head of Digital & CRM
À propos
Analytical, innovative, game changer, Consumer & Business oriented with 9+ years of measurable success maximizing brand equity, profitability and Sales in French FMCG markets as Baby Food & Fresh Dairy categories. Strategic & innovative view with an advanced understanding of the complete added value of consumer digital data ecosystem throughout all consumer Moments of truth theory (Zero, first, second and ultimate moment of truth) and medium (Bought, Owned & Earned Medias). Advanced experience in Technical & Marketing sides to achieve the best value proposition for consumers to drive Equity (Return On Engagement) & Business (Return On Investment). Strategic change person with a talent to...