The student produced a short film for a course and had to complete ancillary tasks of a film poster and review. Photoshop was used to create the poster and review. Both tasks were meant to promote the film using visual and written elements. Care was taken to ensure both the poster and review related to the film and conveyed the genre and storyline to attract the target audience. The color schemes, images, and fonts used in the poster and review were meant to explore and relate back to the themes and emotions shown in the short film.

1. How effective is the combination of your main product &
ancillary tasks?

2.  The main objective of our coursework was to produce a short film which lasted
approximately 5 minutes. The product was to be a genre of our choice ranging
from action to drama.
 After the production, we were to complete our ancillary tasks which were to create
a film poster and film review.
 Adobe Photoshop CS6 allowed students to manipulate original images, and
carefully selected texts and fonts in order to create a meaningful, and persuasive
poster and film review. This section of the course reveals whether or not the
rationale behind the chosen genre and narrative is understood alongside its codes
and conventions.

3. By completing a film poster and review is for promotional purposes. By using both visual and
written text platforms – those being the film poster and the film review.
 Fundamentally, we were to use our ancillary tasks in order to promote our film using both
visual and written text platforms – those being the film poster and the film review
respectively.
 Both tasks were to be attractive to our target audiences and were to relate to our final
product so that the audience could visually understand not only the genre of the product
but also, the overall storyline – perhaps not just by using one of these methods of
promotion, but both – together.
 I aimed to produced a final piece for both the review and magazine in high standard and by
doing so I had used the software known as ‘Photoshop’ and ensured that the images I had
captured for these texts were taken on a high quality camera to ensure that when printed,
it was not pixelated and once again, attractive for my target audience.

4. The title ‘Broken’ suggests that
perhaps something horrible
happens to Daniel but also that
he may be emotionally broken.
The tagline ‘All it takes is a
second’ is quite powerful, as it
comes across to have a deeper
meaning so I decided to place it at
the top of my poster.
I used white for the main
title as this contrasts with
the main black and white
image. The title ‘BROKEN’
also stands out referring
back to our short film.
Daniel is looking straight at
the camera with little
emotion on his face,
conveying that he's become
‘broken’. His eyes are also
lifeless just staring deep into
the eyes of the audience.

5. The credits on my film was used
in the normal billing block font
named ’Credit Block’ This consists
of the director’s name, main
characters’ name and other
important roles throughout the
production
For both the title of the production and the main characters’ names,
I used the font named ‘Six Caps Regular’. This font is clear, and I
made the font bold in some cases in order to stand out and also, I
felt it somehow matched up with the genre of the production as
unlike a horror, it didn’t have a curly almost mystical look, but
rather, an eye-grabbing and simplistic one with a colour scheme to
match up.

6. I felt it was extremely
important for this to stand
out so viewers would be
aware it is available to
watch and to add the
general attractive look and
so I used an easy to read
font named ‘Six Caps
Regular’.
The font for the actual
title of the production
was ‘Muro Slant’, this
was used as it was
simplistic and stood out
The general text used the font
‘Charpentier Renaissance
Reduced Regular’ and I felt this
was a classic font and would
give it the appeal and the feel of
a film review.
For other parts of the
review, other types of
fonts were used in order
to avoid confusion as to
what are the main
points and what should
really stand out such as
‘Optimus Princeps
Regular’

7.  My film review had used a certain colour which I
personally felt matched up to the actual
production, as mentioned before, the colours all
relate to the genre, the storyline and general
negativity which this production seems to revolve
around. The quotations from other well known
magazines also relate to the production as they
use words that allow the audience to be aware of
the fact that it is the film to watch and audiences
should be able to sympathise with the character
of Daniel. Also, including rhetorical questions in
the film review helped to make the audience
aware that the protagonist experiences a range of
emotions. Further more, the images I have used
in the film review was able to juxtapose the
protagonists life style as when the audience
watch our final production, they will be able to
compare the differences.
How did my Film Review explore the final
product?

8. The image I used conveys Daniel as isolated and
lifeless. This is exactly how Daniel is represented
in our short film as he is fighting his battles alone
and is struggling to win. This image also suggests
that he has given up in life as he's just staring
blankly into space. Daniel used to be independent,
he used to be happy and generally speaking, had a
much better lifestyle, however this all went
downhill when the attempted theft led to him
being struck by an on coming car.

9. This image is very contrasting compared to Daniels
character in the short film. This image portrays
Daniel as strong and determined, however once
having actually watched the production, the audience
is aware that this is not the case, it’s almost a
complete contrast. This image also shows that Daniel
prefers to be alone in his confident representation but
also after the accident when he loses the use of both
his legs. The medium shot of Daniel sitting in a
wheelchair is iconic as the short film revolves around
the wheelchair, this notifies the audience to what our
short film is really about and what they can expect.

10. I generally feel that both colours equally as powerful and strong symbolise may things and have an
effective outcome, they are eye catching colours and also relate to the genre of the production – a
drama.
Film Review:
• Black – a strong colour which may signify many different emotions, love, hatred anger, etc.
However, in this production, the main reason it is used to symbolise Daniels's emotionless being
and blank state – one that doesn’t care and is truly depressed.
• Red – this colour is an equally powerful colour used throughout – in the film review I had to
make sure that it explored the final product by following similar colour schemes.
Film Poster:
• Black and white – The colour scheme I chose to use for my film poster was dull, as I wanted to
create a sense of depression. These blank colours really set the mood for the short film, as they
reflect Daniels personality.

11.  To conclude, I felt that both the combination of my film review and poster are very
effective. Both tasks link in terms of the colour scheme, the images, the feel of the
genre, and the general written texts. They compliment our short film as they give
hints to what the narrative and theme of our short film are. The colour scheme
also hints towards the emotions and themes that will be conveyed in our short
film.