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EMI Record Label Study
Formed in 1931  in London under the name of  The Electrical and Musical Industries . In 1948  EMI introduced the first  vinyl
THE 1950s The 50s was a great decade for EMI In 1956  EMI began to release material by Elvis Presley, both in the U.S and the UK In 1958  Cliff Richard signed to EMI, the start of a 50 year career with the label.
THE 1960s However, the 60s saw more success for the label In 1962, despite being rejected by every other label, EMI sign Liverpool band The Beatles to their  subsidiary label Parlophone . They see huge success, earning millions for EMI. It encouraged a massive boom for UK acts, with EMI dominating the UK charts throughout the 1960s. The Beatles have sold approximately 600 million albums.
THE 1960s Buy out of Tamla Motown It was during this  decade that EMI  vertically integrated  Tamla Motown.  This was a massive U.S Motown label with the likes of Marvin Gaye, Diana Ross and the Supremes, the Jackson Five, and The Temptations signed to it. This meant that EMI produced the majority of Motown music globally.
THE 1970s Technology and  Prog-Rock In the 1970s, EMI begin to branch out, signing artists from different genres. It was during this decade that EMI signed Pink Floyd, Queen and The Rolling Stones In 1975, EMI were the first label to have an act produce a music video as part of the  promotion  for a single.  Bohemian Rhapsody  is considered as one of Queen’s biggest success. 1979 saw the vertical integration of Blue Note Records: the largest jazz label in the world.
THE 1980s Sales of music were slow, resulting in EMI’s interest in other genres. As music sales began to slow, EMI capitalised on the growing interest in heavy metal and signed  Iron Maiden . Shortly after, the label changed direction once again and signed  Duran Duran   In 1986 EMI began manufacturing CDs,  re-establishing themselves as a successful label   In 1989,  EMI bought the rights for  SBK’s  back catalogue: ‘Singin’ In The Rain’, ‘Wizard of Oz’ and‘Santa Claus Is Coming To Town‘, were acquired, making EMI Music Publishing the undisputed world leader
THE 1990s Major successes for EMI. 1992:  Vertical integration of Virgin Music  Group. Radiohead are signed to  subsidiary  Parlophone The Verve and Chemical Brothers are  signed to Virgin 1994:  The Spice Girls sign with Virgin,  selling 35  millions albums worldwide 1996: Robbie Williams signs with EMI EMI  vertically integrates  LA based  Priority Records. Snoop Dogg, NWA and Ice  cube are now part of the EMI family. 1999:  EMI sign Coldplay on  subsidiary  label  Parlophone
THE 1990s Convergence begins for EMI Part of the reason why EMI saw such success throughout the 1990s was its appreciation of the way in which the music industry could become  convergent. 1993:  EMI’s label website is live. 1998:  the very first album is streamed  over the internet. Massive Attack,  signed to Virgin, release their  album Mezzanine. 1999:  Again, EMI are at the forefront of  musical revolution when David  Bowie’s  hours…  became the very  first digital album download.
2000 – to present day Buy-outs, fall-outs and further convergence 2001: EMI release Dig in by Lenny Kravitz: it  is the first internet video single. 2002: EMI is the first record label to release  digital singles to audiences at the same  time of them being played by radio  stations. 2005:   A deal is completed with Walt Disney:  Toy Story, Alice in Wonderland, High  School Musical and Hannah Montana  soundtracks are all released through  EMI.
2000 – to present day Buy-outs, fall-outs and further convergence 2007 : EMI is bought out by private equity firm  Terra Firma  for £4.2million. They said: “ EMI's revenue has declined over the past 5 years due to the structural shift in the consumer music market and a slow response, by both the industry and the Company, to the shift to digital consumption.” As a result, Radiohead leave EMI, shortly followed by the release of their album In Rainbows. It was released to fans digitally, inviting them to “pay what you want”. There was no artwork, no lyrics and files were without copyright protection. Radiohead said of the split from EMI: “ Terra Firma doesn't understand the music industry ”
2000 – to present day Buy-outs, fall-outs and further convergence 2010 : Pink Floyd win their court case against EMI  over the online distribution of some of their  albums. Floyd never intended their “concept”  albums to be sold as individual tracks,  arguing that EMI did not consider their  “artistic integrity”. 2010: Paul McCartney finds himself in a similar  battle with regard to distribution. He says he  has been trying to negotiate with EMI and  iTunes to get The Beatles discography  available on iTunes. The catalogue is still  unavailable to download digitally (legally)
OTHER KEY POINTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Acts signed to EMI: Lily Allen The Beatles Coldplay Norah Jones 30 Seconds to Mars Pink Floyd EMI also owns the world famous Abbey Road recording studios Queen, Elvis and The Beatles are all in the Top 5 biggest selling artists of all time. They are all, at some point or another, artists signed with EMI

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EMI case study

  • 2. Formed in 1931 in London under the name of The Electrical and Musical Industries . In 1948 EMI introduced the first vinyl
  • 3. THE 1950s The 50s was a great decade for EMI In 1956 EMI began to release material by Elvis Presley, both in the U.S and the UK In 1958 Cliff Richard signed to EMI, the start of a 50 year career with the label.
  • 4. THE 1960s However, the 60s saw more success for the label In 1962, despite being rejected by every other label, EMI sign Liverpool band The Beatles to their subsidiary label Parlophone . They see huge success, earning millions for EMI. It encouraged a massive boom for UK acts, with EMI dominating the UK charts throughout the 1960s. The Beatles have sold approximately 600 million albums.
  • 5. THE 1960s Buy out of Tamla Motown It was during this decade that EMI vertically integrated Tamla Motown. This was a massive U.S Motown label with the likes of Marvin Gaye, Diana Ross and the Supremes, the Jackson Five, and The Temptations signed to it. This meant that EMI produced the majority of Motown music globally.
  • 6. THE 1970s Technology and Prog-Rock In the 1970s, EMI begin to branch out, signing artists from different genres. It was during this decade that EMI signed Pink Floyd, Queen and The Rolling Stones In 1975, EMI were the first label to have an act produce a music video as part of the promotion for a single. Bohemian Rhapsody is considered as one of Queen’s biggest success. 1979 saw the vertical integration of Blue Note Records: the largest jazz label in the world.
  • 7. THE 1980s Sales of music were slow, resulting in EMI’s interest in other genres. As music sales began to slow, EMI capitalised on the growing interest in heavy metal and signed Iron Maiden . Shortly after, the label changed direction once again and signed Duran Duran In 1986 EMI began manufacturing CDs, re-establishing themselves as a successful label In 1989, EMI bought the rights for SBK’s back catalogue: ‘Singin’ In The Rain’, ‘Wizard of Oz’ and‘Santa Claus Is Coming To Town‘, were acquired, making EMI Music Publishing the undisputed world leader
  • 8. THE 1990s Major successes for EMI. 1992: Vertical integration of Virgin Music Group. Radiohead are signed to subsidiary Parlophone The Verve and Chemical Brothers are signed to Virgin 1994: The Spice Girls sign with Virgin, selling 35 millions albums worldwide 1996: Robbie Williams signs with EMI EMI vertically integrates LA based Priority Records. Snoop Dogg, NWA and Ice cube are now part of the EMI family. 1999: EMI sign Coldplay on subsidiary label Parlophone
  • 9. THE 1990s Convergence begins for EMI Part of the reason why EMI saw such success throughout the 1990s was its appreciation of the way in which the music industry could become convergent. 1993: EMI’s label website is live. 1998: the very first album is streamed over the internet. Massive Attack, signed to Virgin, release their album Mezzanine. 1999: Again, EMI are at the forefront of musical revolution when David Bowie’s hours… became the very first digital album download.
  • 10. 2000 – to present day Buy-outs, fall-outs and further convergence 2001: EMI release Dig in by Lenny Kravitz: it is the first internet video single. 2002: EMI is the first record label to release digital singles to audiences at the same time of them being played by radio stations. 2005: A deal is completed with Walt Disney: Toy Story, Alice in Wonderland, High School Musical and Hannah Montana soundtracks are all released through EMI.
  • 11. 2000 – to present day Buy-outs, fall-outs and further convergence 2007 : EMI is bought out by private equity firm Terra Firma for £4.2million. They said: “ EMI's revenue has declined over the past 5 years due to the structural shift in the consumer music market and a slow response, by both the industry and the Company, to the shift to digital consumption.” As a result, Radiohead leave EMI, shortly followed by the release of their album In Rainbows. It was released to fans digitally, inviting them to “pay what you want”. There was no artwork, no lyrics and files were without copyright protection. Radiohead said of the split from EMI: “ Terra Firma doesn't understand the music industry ”
  • 12. 2000 – to present day Buy-outs, fall-outs and further convergence 2010 : Pink Floyd win their court case against EMI over the online distribution of some of their albums. Floyd never intended their “concept” albums to be sold as individual tracks, arguing that EMI did not consider their “artistic integrity”. 2010: Paul McCartney finds himself in a similar battle with regard to distribution. He says he has been trying to negotiate with EMI and iTunes to get The Beatles discography available on iTunes. The catalogue is still unavailable to download digitally (legally)
  • 13.