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FMCS 3100
Production Project
Kimberly Powers
Introduction
 Throughout this course we have learned about a
 variety of different digital tools including
 Facebook, YouTube, Flickr, Blogs, and more.

 With the use of a blog, it is easy to see how all of
 these things can come together to help people
 communicate with each other in a digital world.
My Blog
 Throughout the semester I have been keeping a
 blog about my experiences in Australia.

 It is the perfect tool to demonstrate how
 blogging, social networking, and sharing sites
 such as YouTube and Flickr can be intertwined.
My Blog
 To view my blog in it’s entirety follow the link; however, throughout the
 presentation I will be breaking it down and highlighting key relevant topics.
  http://kimberlypowersaz.blogspot.com.au/
Blogs
 As Hsu and Lin’s paper demonstrates, there has
 been a lot of research done on what motivates
 people to blog.

 Their main conclusion was blogging for the
 purpose of enjoyment, especially if the blog was
 easy to use.
Blogs
 In my specific case, my motivation was mostly to
 keep my family informed on what I was up to,
 however, in the process of making my blog I did
 find it to be quite enjoyable.

 Knowing that I was keeping my audience
 entertained with my stories and adventures was
 also enjoyable.
Blogs
 My motivation for blogging is a popular one
 which is strongly supported by Stefanone and
 Jang’s research.

 They found that blogs have been adopted as a
 mode of communication for strong tie network
 contacts, similar to email.
Blogger
 Blogger.com is the site I used to create my Blog.

 It is very easy to use for both the blogger and the
 readers.

 It shows statistics of viewership and traffic
 sources for the blogger.
Blogger




One of the charts blogger provides to show the number of page
                       views over time.
Blogger



          -Charts such as these show what type of
          audience the blog has as well as what
          types of browsers are most looking at the
          page.
          -Statistics like these kept me motivated to
          keep blogging throughout the semester.
Social Networks
 One of the best ways for me to share my blog
 with my friends is through the use of Facebook.

 Whenever I post a new blog entry I can copy and
 paste a link to my Facebook wall. This also leads
 to discussion about my blog and travels not only
 on my blog but on my Facebook as well.
Social Networks
 As Pempek et. al. points out, Facebook allows me to
 have a one-to-many communication style with the
 novel capacity for personal control and creation of
 the content.
 This is perfect for sharing my blog because I am able
 to share my link to many people at once. I currently
 have over 700 friends which means many people are
 receiving links to my blog via Facebook.
 This style blends interactive qualities of new media
 with the observational qualities of the past (Pempek).
Social Networks


          This is an example of a posting of a link to
          my blog. As you can see, through Facebook
          people have the opportunity to interact with
          the blog in an additional format besides just
          the blog site itself.
Social Networking




This image shows the statistics of how many viewers are referred to
my blog via Facebook. Its obvious that using a social network to
increase the audience works!
Flickr
 Flickr is a photography website that I can
 directly embed into my blog posts through
 blogger.

 This is a convenient tool when there are several
 photos that need to be uploaded to the blog.
Flickr
         -This shows how I was able to use
         Flickr on my blog to show my
         audience a bunch of photos from
         a trip I took.

         -Flickr makes it very easy to link up
         an album on their site with Blogger.
YouTube
YouTube is another great site that can be used
on a blog to share information.

I have found that a successful blog includes not
only text and photos, but also video content.

I can share photos that I find relevant to the
content I’m posting or I can upload my own
original videos.
YouTube




This is an excerpt from my blog where I was able to, very easily, share a
video with my audience demonstrating what I was discussing.
YouTube
Luckily for me the original owner has not felt the
need to remove the clip I posted on my blog from
YouTube, which is often the case for bloggers
according to Hilderbrand’s paper.

Hilderbrand also points out that YouTube has
become an archive of television which was
beneficial for my blog so I could demonstrate a
point to my readers.
Social Bookmarking
 Social Bookmarking became very helpful with
 the creation of my blog.

 If I found a link that I thought I would want to
 post later I could simply save it to Delicious, a
 popular social bookmarking site.
Social Bookmarking


             The above image shows how I was
             able to save the link on Delicious
             and the clip to the left shows how I
             was able to post the link at a later
             time.
Social Bookmarking
 I was also able to spread knowledge of my blog
 through Delicious. Other people saw that I saved
 the page and were able to find it by the tags that
 I selected. This is the beauty of social
 bookmarking.
Conclusion
 To wrap things up, I would like to make the
 important point that while each of the tools we
 discussed throughout the course are individually
 useful and important, they are most successful
 when used together. They contribute to Digital
 Culture by working with one another.
Conclusion
 All of the things discussed throughout this
 course were able to help me keep in touch with
 my family back home.
 Digital Culture played a key role in my
 communication with people at home. I simply
 can’t imagine a world without it.
 It will be very interesting to see how Digital
 Culture further progresses in the future.
References
 Hilderbrand, Lucas. YouTube: Where Cultural Memory and Copyright
 Converge, Film Quarterly, Vol. 61, No. 1, (Fall 2007), pp.48-57

 Pempek, Tiffany A., Yevdokiya A., Yermolayeva, Sandra L. Calvert College.
 Students’ social networking experiences on Facebook. Journal of Applied
 Developmental Psychology, 30, (2009), pp. 227-238.

 Stefanone, Michael A. & Chyng-Yang Jang. Writing for Friends and Family: The
 Interpersonal Nature of Blogs. Journal of Computer-Mediated
 Communication, 13, (2008), pp.123-140.

 Hsu, Chin-Lung & Judy Chaun-Chaun Lin. Acceptance of blog usage: The
 roles of technology acceptance, social influence and knowledge sharing
 motivation. Information & Management, 45, (2008), pp. 65-74.

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Digital culture Production Project

  • 2. Introduction Throughout this course we have learned about a variety of different digital tools including Facebook, YouTube, Flickr, Blogs, and more. With the use of a blog, it is easy to see how all of these things can come together to help people communicate with each other in a digital world.
  • 3. My Blog Throughout the semester I have been keeping a blog about my experiences in Australia. It is the perfect tool to demonstrate how blogging, social networking, and sharing sites such as YouTube and Flickr can be intertwined.
  • 4. My Blog To view my blog in it’s entirety follow the link; however, throughout the presentation I will be breaking it down and highlighting key relevant topics. http://kimberlypowersaz.blogspot.com.au/
  • 5. Blogs As Hsu and Lin’s paper demonstrates, there has been a lot of research done on what motivates people to blog. Their main conclusion was blogging for the purpose of enjoyment, especially if the blog was easy to use.
  • 6. Blogs In my specific case, my motivation was mostly to keep my family informed on what I was up to, however, in the process of making my blog I did find it to be quite enjoyable. Knowing that I was keeping my audience entertained with my stories and adventures was also enjoyable.
  • 7. Blogs My motivation for blogging is a popular one which is strongly supported by Stefanone and Jang’s research. They found that blogs have been adopted as a mode of communication for strong tie network contacts, similar to email.
  • 8. Blogger Blogger.com is the site I used to create my Blog. It is very easy to use for both the blogger and the readers. It shows statistics of viewership and traffic sources for the blogger.
  • 9. Blogger One of the charts blogger provides to show the number of page views over time.
  • 10. Blogger -Charts such as these show what type of audience the blog has as well as what types of browsers are most looking at the page. -Statistics like these kept me motivated to keep blogging throughout the semester.
  • 11. Social Networks One of the best ways for me to share my blog with my friends is through the use of Facebook. Whenever I post a new blog entry I can copy and paste a link to my Facebook wall. This also leads to discussion about my blog and travels not only on my blog but on my Facebook as well.
  • 12. Social Networks As Pempek et. al. points out, Facebook allows me to have a one-to-many communication style with the novel capacity for personal control and creation of the content. This is perfect for sharing my blog because I am able to share my link to many people at once. I currently have over 700 friends which means many people are receiving links to my blog via Facebook. This style blends interactive qualities of new media with the observational qualities of the past (Pempek).
  • 13. Social Networks This is an example of a posting of a link to my blog. As you can see, through Facebook people have the opportunity to interact with the blog in an additional format besides just the blog site itself.
  • 14. Social Networking This image shows the statistics of how many viewers are referred to my blog via Facebook. Its obvious that using a social network to increase the audience works!
  • 15. Flickr Flickr is a photography website that I can directly embed into my blog posts through blogger. This is a convenient tool when there are several photos that need to be uploaded to the blog.
  • 16. Flickr -This shows how I was able to use Flickr on my blog to show my audience a bunch of photos from a trip I took. -Flickr makes it very easy to link up an album on their site with Blogger.
  • 17. YouTube YouTube is another great site that can be used on a blog to share information. I have found that a successful blog includes not only text and photos, but also video content. I can share photos that I find relevant to the content I’m posting or I can upload my own original videos.
  • 18. YouTube This is an excerpt from my blog where I was able to, very easily, share a video with my audience demonstrating what I was discussing.
  • 19. YouTube Luckily for me the original owner has not felt the need to remove the clip I posted on my blog from YouTube, which is often the case for bloggers according to Hilderbrand’s paper. Hilderbrand also points out that YouTube has become an archive of television which was beneficial for my blog so I could demonstrate a point to my readers.
  • 20. Social Bookmarking Social Bookmarking became very helpful with the creation of my blog. If I found a link that I thought I would want to post later I could simply save it to Delicious, a popular social bookmarking site.
  • 21. Social Bookmarking The above image shows how I was able to save the link on Delicious and the clip to the left shows how I was able to post the link at a later time.
  • 22. Social Bookmarking I was also able to spread knowledge of my blog through Delicious. Other people saw that I saved the page and were able to find it by the tags that I selected. This is the beauty of social bookmarking.
  • 23. Conclusion To wrap things up, I would like to make the important point that while each of the tools we discussed throughout the course are individually useful and important, they are most successful when used together. They contribute to Digital Culture by working with one another.
  • 24. Conclusion All of the things discussed throughout this course were able to help me keep in touch with my family back home. Digital Culture played a key role in my communication with people at home. I simply can’t imagine a world without it. It will be very interesting to see how Digital Culture further progresses in the future.
  • 25. References Hilderbrand, Lucas. YouTube: Where Cultural Memory and Copyright Converge, Film Quarterly, Vol. 61, No. 1, (Fall 2007), pp.48-57 Pempek, Tiffany A., Yevdokiya A., Yermolayeva, Sandra L. Calvert College. Students’ social networking experiences on Facebook. Journal of Applied Developmental Psychology, 30, (2009), pp. 227-238. Stefanone, Michael A. & Chyng-Yang Jang. Writing for Friends and Family: The Interpersonal Nature of Blogs. Journal of Computer-Mediated Communication, 13, (2008), pp.123-140. Hsu, Chin-Lung & Judy Chaun-Chaun Lin. Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation. Information & Management, 45, (2008), pp. 65-74.