This document discusses improving cycling skills through practice, tools, online support and coaching. It encourages overcoming barriers to self-improvement and provides a learning framework with individual and organizational levels. The goal is to inspire marketing excellence at AstraZeneca through benchmarking, building a launch pad, momentum, new heights and world-class positioning over five years. Brand Learning offers global expertise in transforming marketing capabilities.
Can anyone ride one of these?http://www.istockphoto.com/stock-photo-1165682-unicycle-balance-closeup-front.php?st=4fd9780
How did you learn?
If you do here are some practical tips?
Why did you learn to ride?
Do you want to learn ‘How to go where you want, when you want’?
With a clear ambition for the next 5 years we set out to develop a transformational marketing capability agenda that involved:Re-orienting the organisation for the futureBenchmarking for world-classCreating a world-class launch padEstablishing the Global Marketing Academy as a one-stop shop for capability developmentEmbedding through immediate application of learning