Communityofpracticeblog e xcopworkshop2011
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Presentation for eXtension CoP Workshop, June 2011. Covers the process of launching a community of practice blog, and some of the insight we have gained in doing so....
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Communityofpracticeblog e xcopworkshop2011
- 1. A C New Opportunities Challenges B Discoveries Karen Jeannette, eXtension CoP Support Consumer Horticulture Content Coordinator @kjeannette, karen.jeannette@extension.org
- 2. • Rick Durham, University of Kentucky • Monica David, University of Illinois • Lynette Spicer, eXtension, ISU Master Gardener • Terri James, University of Nebraska Lincoln • Jennifer Bousselot, Iowa State Extension • Ivelin Denev, eXtension Content Staff • Daniel Nall, eXtension Engineering • eXtension Staff
- 4. http://www.extension.org/pages/Consumer_Horticulture_National_Committee Providing a national focus and contact point for the nation-wide Extension Master Gardener program Providing leadership for eXtension Consumer Horticulture CoP and it’s sub-areas http://www.extension.org/horticulture http://www.extension.org/mastergardener
- 6. Innovate Who? Learn What s possible? Discover
- 9. County Coordinators (>50 - ?) Extension Master Gardeners (~94,000) State Coordinators (~50)
- 10. Plan A Train state Have bloggers/ coordinators to use encourage comments blog bloggers Plan “What really happened” Social media team/listserve Train state New state & coordinators to county Offer use blog coordinators ‘coordinator listserve discussions’ Blog training, webconferences round 2 Re-announce Nat’l blog coordinators effort at National & some MGs Coordinators Conference
- 12. • http://creativecommons.org/ licenses/by/2.0/deed.en http://www.flickr.com/photos/3059349393/3368092622/
- 14. • Available at http://www.flickr.com/photos/ davegray/3990832580 Source: Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
- 15. Learn, share, Core values, interaction goals, team Brand Referrals & recognition Networking
- 19. Learn, share, Core values, interaction goals, team Brand Referrals & recognition Networking
- 20. Learn, share, Core values, interaction goals, team Referrals & Networking
- 21. Bloggers Plan “What really happened” Social media ? team/listserve Train state New state & coordinators to county Offer use blog coordinators ‘coordinator listserve discussions’ Blog training, webconferences round 2 National EMG coordinators Coordinators & some MGs Conference
- 22. Social Comfort * People * Tools *Subject Matter Slide and concepts from Thomas Vanderwal http://www.flickr.com/photos/vanderwal/2379573773/
- 26. Bloggers ? Plan “What really happened” Social media team/listserve New state coordinators/ Offer county ‘coordinator coordinators discussions’ Blog training listserve webconferences for Train state Build Awareness ll System Wide coordinators to coordinators use blog & some MGs
- 29. • Passwords • Signing up/registration • Time – (trade off with offering value) • Inclusive email lists • Blogging knowledge • Networking knowledge • Permissions, buy-in
- 30. Learn, share, Core values, interaction goals, team Brand Referrals & recognition Networking
- 31. Learn, share, interaction Brand Referrals & recognition Networking
- 32. Twitter Facebook Blog Email update s Widge ts & Link Websites s
- 34. http://www.extension.org/ http://blogs.extension.org/mastergardener/ mastergardener
- 37. Internet is a mass of niches - Jeff Jarvis, What Would Google Do
- 41. Badge inspiration courtesy of U Florida EMG Program Link badge to: • http://blogs.extension.org/mastergardener/ • http://www.extension.org/mastergardener
- 43. 1. Extension.org/about.extension.org (987/400) 2. Iowa EMG (414) 3. MN EMG (311) 4. Florida EMG (228) 5. Wisconsin EMG (225) 6. Franklin County, PA EMG (214) 7. Illinois Extension (132) 8. North Alabama EMGs (115) 9. North Carolina EMGs (92) 10. Texas EMGs (89) Source: Google Analytics
- 44. Source: Google Analytics Statistics from April 1, 2010 – June 21, 2011
- 45. Source: Google Analytics Statistics from April 1, 2010 – June 21, 2011
- 47. Tracking Success with Google Analytics and Bit.ly links Low-cost online courses, modules Diagnostics links/decision aids organic gardening, sustainable gardening Factoids for niche groups Where to find an Ext. Master Gardener?
- 52. • Blog – Make more personal – Engage more bloggers in blog track teams – Guest bloggers – More coordinating of posts -“How do you get people to volunteer?” Ask them. • Social media team - collaborative & small group meeting –> Next
- 53. • Posts on continuing ed with MGs and green industry a hit – Explore Webinar series – Partner module development • Curation – what applies to national, understanding as an EMG • See interest in Twitter chats • Sponsorship potential: Opportunity for smaller, but could be more fruitful and direct?
- 54. Learn, share, Core values, interaction goals, team Brand Referrals & recognition Networking
- 55. 1. Define 2. Define 3. Define 4. Define 5. Road ahead: Discovery and engagement are linked – (What we will do in the future will be in response to core values, and how well we can engage the Extension Master Gardener community in the process, as they will be involved in discovering the road ahead.)
- 56. Listen, identify and then lower barrier for participation (Is it password sign-up issues, social comfort/adoption barriers, other collaborative barriers?) People participate out of passion, interest, need for their own learning (Help them envision how this could happen) Foster core community development (Communicate vision/ goals to core then work closely (phone calls, small group meetings) and help them shape and communicate them to others)
- 57. Create simple ways to sustain relationships w/non-core members (listserves, webinar updates for potential contributors) Develop ‘trust’/credibility (So others will want to continue to be involved)
- 58. http://blogs.extension.org/mastergardener/ https://www.facebook.com/ extensionmastergardener @eXEMG