Professional Networking: Learning by Sharing
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This document provides information on using professional networking and social media. It discusses using social media for development purposes by large organizations, small organizations, educational organizations, and individuals. Some practical tips are provided, such as presenting yourself and your organization on social media, identifying your audience and where they are located, and linking different social networking accounts to spread information. The document emphasizes sharing information, making connections, and giving social media efforts time to be effective.
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Professional Networking: Learning by Sharing
- 1. Professional Networking: Learning by sharing Kamakshi Rajagopal
- 2. Agenda • Introduction • Some background on social media • Social Media for Development • Some practical tips and tricks to get started
- 3. Some questions for you • Work experience? • Teaching experience? • Experience in the development sector? • Experience in social media? • Masters’ thesis?
- 4. Networking Activity Talk to your fellow students Share information that you think may be useful to the other - about your project - about future plans - about things you have read, approaches you are using - ….. Find valuable inputs for your project Network!!!
- 5. get to know each other on more personal level Follow-up: exchange contact information (e-mail, telephone, social networking, etc.) Follow-up depends on what you want out of the relationship Not easy to do – you need to get over shyness You need to have some background information/some common ground to build the relationship
- 7. CONNECT CONVERSE FIND & CREATE (RE)BUILD
- 8. Some tools
- 15. How can social media enhance my work, my studies, my career? It can jeopardize your career You can learn from others’ experiences Social media can be used to get information You need to process all the information you get from social media
- 16. Social Media for Development
- 17. • Large Global Organisations • Small Organisations • Educational Organisations • Individuals
- 18. Large Organisations Use social media to connect with organisations and individuals in the field Share their new resources, new publications, etc. What they share can also indicate shift in policies, priorities, shift in approaches, etc. Marketing vs. Real
- 19. Some examples • OECD – http://www.oecd.org/ – http://twitter.com/oecd – http://twitter.com/oecd_edu • UN: http://twitter.com/faonews/un-twitter-accounts – FAO http://twitter.com/faonews – UNHCR – UNICEF – UNDP – UNESCO http://twitter.com/unesconow – ….
- 20. • EU DG Development: twitter • European Commission DG Environment (FB)
- 21. • Bill and Melinda Gates Foundation – The One Campaign – making yourself heard – http://www.gatesfoundation.org – http://www.gatesfoundation.org/foundationnotes/Pa ges/default.aspx – http://twitter.com/gatesfoundation • Wellcome Trust – Sharing results of the grants (blog, youtube) – http://www.wellcome.ac.uk/index.htm – http://twitter.com/wellcometrust
- 22. Small Organisations Use social media to talk about their activities and raise their profile Share their own work as it happens Join in discussion Form a community around their activities
- 23. Some examples • Honeybee Network: – http://twitter.com/honeybeenetwork – http://www.facebook.com/pages/Honey-Bee- Network/114384885290156 – http://www.ted.com/speakers/anil_gupta.html • Digital Green – http://www.youtube.com/digitalgreenorg – http://www.facebook.com/digitalgreenorg
- 24. Educational organisations • Opportunity to engage in conversations and debates • Attract more students (e.g. iTunesU) • Attract new students • New Knowledge, new collaborations ….
- 25. Individuals • You can discover grassroots activities • You can converse with them directly! with the people who are doing the activities daily knowledge sharing becomes much easier • Motivation increases with acknowledgement and recognition
- 26. • TED talks – http://www.ted.com/ – focus on the individual • Ashoka.org – Raising profile of social entrepreneurs (fellows) – Enabling direct interaction
- 27. How can social media be used in grassroot educational projects? How can effects be monitored and measured?Others can steal your ideas BUT can ideas be stolen? Is it only the implementation that can be proprietary? Is your website professional or private? How much feedback can you allow? Focus the website on a particular target group You can use social media to get your project out there The success of social media – the amount you socialize – also depends your culture
- 28. Some practical tips and tricks
- 29. ME • How do I present myself? • How does my organisation/project want to present itself? – 50 word bio/description – Use a same bio across networks – Use photo
- 30. My Audience • Who is my audience? Who do I want to reach? • Where is my audience? Where do I reach them? Where do I want to reach them? – try out several places – gauge the context/atmosphere of a network - how does the network present itself? – How do I want to use that network? • What can I share with them? – think of appropriateness of information and etiquette
- 31. Link up different social networks e.g. tweet about new blog posts, blog about things you pick up on other sites, etc. It does take some time, but you gain a lot! Give it time!