Knight CUNYJ social mobile video journalism

Mobile Video Journalism
Visioning Storytelling

With Prof. Mo Krochmal
June 6, 2018

Mobile video journalism
期一会
(ichigo ichie)
“Treasure every encounter, for it will never recur.”

In Zulu, the greeting for hello is ‘Sawubona’, or ‘I see you’.
Presence
The response being ‘Ngikhona’ - ‘I am here’.
Witness

Welcome!
Knight
CUNYJ
Summer
2018
Fellows

Text analysis of your bios, via http://textalyser.net
Word Mentions Ranking
Writing 15 No. 3
Social 13 No. 5
Multimedia 11 No. 6
Storytelling 6 No. 9
12 mentions: intern, editor, newspaper. Texas (11), Washington (6), Michigan (5), Bronx (4)

Mo Krochmal

Mo Krochmal is a member of Columbia Journalism’s first class to concentrate in New Media.
On graduation, he joined The New York Times as an original producer for the launch of NYTimes.com and NYT on AOL.
● Krochmal started his career in community newspapers in North Carolina as a award-winning sports editor. As a journalist, he has covered
technology and the Internet, social media, genomics and mobile.
● As an academic, he introduced Twitter into his curriculum in 2007 and livestreaming in 2008.
● As an edupreneur and editor of Social Media News NY, he has produced over 300 livestream programs and published “Training for Mobile
Journalism” in 2016.
● Today, he teaches digital storytelling and advises the award-winning Equinox student newspaper at Fairleigh Dickinson University in Teaneck, NJ.

How are we different?
How are we similar?

Why do we gather?
What is the bigger purpose?
What will be different because we gathered?

State of the Internet (Mary Meeker report May 2018)
Growth falls to single digits
Smartphone shipments’ growth leveled
30 minutes a day watching video
135 minutes a day on social media

Great
Big
Stories
Told
With
Itty-bitty
Cameras

Advantages:
● Leaner team: 1 vs. 2-3
● Lower equipment costs (50 percent less)
● Faster reporting turnarounds

Tech inventory
bit.ly/kcj18

IOS app battery usage
https://www.imore.com/how-see-whats-using-battery-life-your-iphone-or-ipad

https://www.wikihow.tech/Find-out-What%27s-Draining-the-Most-Battery-in-Android

History
Beginning of social and mobile eras.
2016 to now
Pivot to Video

Pivot to video

“Pivot to Video” mentions (May 2016-May 2018), via Google Trends

Skills

So, where does that leave us?

Skill
Mean score
Presenting stories better for mobile audiences 3.91
Using data journalism to develop enterprise stories 3.86
Editing video using smartphones 3.85
Writing better headlines for mobile, social and search 3.72
Creating simple graphics, such as maps and charts 3.70
Using audience analytics to drive traffic and inform coverage 3.65
Using smartphones in other ways* for newsgathering 3.60
Reynolds
Journalism
Institute
Poll
(June 2017)

Using social media for personal branding and audience engagement 3.46
Editing audio using smartphones 3.44
Shooting video using smartphones 3.44
Telling stories using Facebook Live 3.41
Telling stories using Snapchat and Instagram 3.40
Using social media for reporting 3.36
Telling stories using podcasts 3.34
Recording audio using smartphones 3.29
Reynolds
Journalism
Institute
Poll
(June 2017)

We will learn to:
1. Edit video using smartphones
2. Edit audio using smartphones
3. Shoot video using smartphones
4. Record audio using smartphones
5. Use smartphones in other ways* for newsgathering
Interviews
Breaking news
On-the-go publishing

We will explore social video in journalism
Publishers
Use platforms for a
Content everywhere
Strategy for
Distribution
Of content

● Optimal length: 30
seconds
● Hashtags use: 3-5
● Topics that are
popular:
Arts and culture
● What works: texted
short videos,
testimonies
Instagram

Twitter
● Optimal time: 45 seconds
● What works: Native video with
captions, visual cues
● Audience likes:
○ politics,
○ raw news video

Facebook
Optimize: 1 minute
Use native video
Use catchy visuals
Write captions and
descriptions
Appeal to emotions
Use testimonies
Topics: health and
education

YouTube
Optimal length: 2 minutes
● Long-form episode experience
● Lean-back experience
● Horizontal
● Audio-on
● Documentary
People come because they are pursuing
specific content and:
● To learn
● Watch
● Be entertained
Popular topic: Business
Popular approach: Journostar

Snapchat
● Optimal length: 10
seconds
● Talk to the camera, it’s
personal
● Save to Snap Memories
● Shot vertically

“online video news provides a powerful
and popular way of covering compelling
stories, but not all everyday news
coverage is equally compelling”
Digital News Report 2017 (Newman, Fletcher, Kalogeropoulos, Levy, & Kleis Nielsen, 2017)

Rise of mobile video

silent
short-form
live-stream
v
e
r
t
i
c
a
l
viral

Reuters
Institute:
Argila, How to create video
news that rocks in social
media.pdf
/ 43

https://www.limelight.com/resources/white-paper/state-of-online-video-2017/

Not a video journalist, but a journalist!
The social audience is promiscuous

The Guardian “Dabs” -- for people who dip in and out of news

Dab vid, via
INMA

Journostar
Owen Jones of the Guardian
a specialized journalist with a
public profile and charismatic
personality offering information
about a topic in an informal,
humorous way.

https://www.theguardian.com/video

MAIN RESPONSIBILITIES OF VIDEO PRODUCER:
● Researching the story.
● Gathering visual elements.
● Writing the script.
● Laying out a sequence with pictures and script.
● Finalizing the content with editor and supervisor.
● Creating video file exports for Facebook, Twitter, YouTube, website.
SOCIAL MEDIA EDITOR’S MAIN TASKS:
● Producing title and description (with input from the video producer).
● Uploading/scheduling video release based on best timings.

Christina Cerqueira

Nigeria's Olympic Bobsled Team Facebook (2:53)

First :05 seconds :30 seconds
:45 seconds

https://www.wochit.com/how-it-works/

USAToday
Uploaded 10,000 news
videos in 2017.

“Judge allows kid to choose dad’s
punishment”
Uploaded to YouTube on July 11,
2017, currently has 13M views. This
news video also has 267,000
YouTube engagements (255,000 likes
and 11,984 comments).

Jan. 2018 -- Hiring
20 new editors and
producers to add to
its 40-person video
and photo
production team
serving 109 news
and media
properties.
New studio in
Gannett NYC HQ
https://digiday.com/media/usa-today-is-bulking-up-its-video-team-as-the-publisher-targets-new-revenue-opportunities/

Russ Torres, vp of digital
video content and
strategy for USA Today
Network.
● daily videos, including viral clips,
● breaking-news items
● features tied to written features,
● new editorial video properties,
● shows for USA Today Network sites
○ sports,
○ money,
○ life,
○ tech
○ and travel.
● social platforms such as Facebook
Watch and YouTube.
Explore

The Wall uses virtual reality, aerial video, 360-degree video, documentary video, photos, podcasts and
interactive maps — as well as more than a dozen stories — to examine and explain President Trump’s
2,000-mile border wall proposal.

Not just in the US.
Here is an India #mojo
https://twitter.com/umashankarsingh/status/998618038487404544

Revenue for 10 million views
Publisher Platform
$100,000-$2.5 million ● Facebook…….$180,000
● Snapchat…….$100,000
● YouTube……..$83,000
http://www.econtentmag.com/Articles/Editorial/Feature/The-State-of-Online-Video-2017-115706.htm

https://creativecommons.org/about/program-areas/arts-culture/arts-culture-resources/legalmusicforvideos/
● ccMixter
● Free Music Archive
● Jamendo
● Magnatune
● Simuze
● BeatPick
● CASH Music
● SectionZ
● Opsound
● Podsafe Audio
● AudioFarm
● Internet Archive’s Netlabels Collection
This video features the song
“Desaprendere (Treatment)” by
fourstones, available under a
Creative Commons Attribution-
Noncommercial license.

IOS Android

Create graphics quickly and professionally

“The camera is the new keyboard”

Edit a Snapchat Story
1. Press and hold on the Story you want to edit.
2. Swipe left or right to browse the Snaps in the Story.
3. Tap ‘My Story’ in the top corner to rename your Story, export it as a video file, and more.
4. Tap ‘Delete’ to remove a Snap from the Story.
5. Tap ‘Send Story’ in the top corner to send the Story to a friend!
6. Swipe down to exit.
https://support-tools.storage.googleapis.com/Memories_Sending_Story-158262325.gif

if you do Snapchat badly, especially if you are a legacy
organization, you look like your dad dancing in the disco, and
you do not want to look like your dad dancing in a disco, so
… (Christian Bennett, The Guardian)

https://www.dropbox.com/sh/mmeso499vagx4gw/AADJvG_8YOHK45mRzey0eIyma?dl=0

Social video most effective segment lengths
10
seconds
30
seconds
45
seconds
60
seconds
90
seconds

Periscope

Playbuzz

Different platforms ! Different content ! Different thinking
https://knightcunyj17.tumblr.com/
http://knightcunyjinterns15.tumblr.com/
https://fdudigistories201823.tumblr.com/

Final Project
Topic approved, script and storyboard provided
-- 2 p.m. to 5 p.m., Monday, June 25
Rough Draft (near final)
-- 2 p.m. to 5 p.m. Monday, July 9
Presentation of final projects
-- 2 p.m. to 5 p.m. Monday, July 23

Knight CUNYJ social mobile video journalism

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