This document outlines a 10 point programme to help repair chemically damaged hair using Ayurvedic methods. It discusses how chemical treatments like hair coloring, straightening, and perming damage the hair by breaking bonds and damaging cuticles. The 10 point programme recommends treating hair gently, washing it less, avoiding heat, oiling hair regularly, using natural hair products, eating a nutritious diet, self-massage, avoiding further chemicals, and staying positive. It provides details on Krya hair products for damaged hair repair including a hair oil, wash, and mask to improve hair health.

1. THE krya TEN POINT PROGRAMME TO HELP YOU REPAIR
CHEMICALLY DAMAGED HAIR

2. We have been speaking about how dosha imbalances trigger hair fall
krya : authentic ayurvedic skin and
hair care

3. We saw how pitta (heat) aggravation triggers one kind of hair fall
krya : authentic ayurvedic skin and
hair care

4. Pitta (heat) aggravation also triggers premature greying, hair thinning
and balding
krya : authentic ayurvedic skin and
hair care

5. Today’s presentation talks about hair damage, roughness and hairfall
caused by chemical treatments
krya : authentic ayurvedic skin and
hair care

6. Human hair is made up of the following parts
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hair care

7. The outer part of the hair which gives hair its gloss, shine and
smoothness is made up of layered cuticles
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hair care
Layered cuticles
give hair gloss,
shine and
smoothness

8. The cuticles are arranged like the scales of a fish and are very prone to
damage where individual scales can get ripped out
krya : authentic ayurvedic skin and
hair care
Overlapping
scale pattern

9. Frequent shampooing, lack of hair oiling, frequent styling changes and
chemical treatments, UV exposure, all damage the cuticular structure
krya : authentic ayurvedic skin and
hair careHigh heat damage – serrated
cuticles
Prolonged heat – ripped out
and missing cuticles

10. This will lead to gaps in the cuticles of your hair and fraying of the hair
fibres like this
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hair care
Damaged frayed hair fibres
Cuticles and scales
misaligned, standing in odd
positions
Hair centre shaft left
unprotected because of
damaged cuticles

11. These gaps will make hair look dull, feel rough and break at the places
where there is damage
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hair care
Hair literally hanging on by a thread – rough,
unaligned, broken, coarse and weak

12. The way a chemical colour deposits on hair itself causes damage
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hair care

13. To make a colour “permanent”, the colour has to be injected into the
shaft of your hair.
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hair care

14. To enter the hair shaft, the chemical colour firsts forcibly lifts up the hair
cuticle and keeps it there for the 30 – 45 minutes it takes to complete
the hair colouring process
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hair care
Ouch! Forceful pulling of cuticles to allow the
chemical colour to enter hair shaft

15. After the colouring, the cuticle is allowed to go back to its normal state.
If you do this frequently, this severely damages the cuticle
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hair care

16. To get an even colour on your hair, your hair is first bleached and turned
white to give a chemical hair colour an even canvas to work on
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hair care

17. This forcible cuticle lifting + hair bleaching makes hair unhealthy, dry
and straw like
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hair care

18. Persistent colouring makes hair unable to absorb colour as the cuticle
can no longer be lifted and set back properly
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hair care

19. As frequent hair colouring
damages the cuticles, the hair is
no longer able to allow colour
application
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hair care

20. At this stage, your salon stylist will tell you that your hair is too damaged
for hair colour and tell you to go for deep conditioning / hair spa /
keratin treatment
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hair care

21. Why is hair straightening and perming
so harmful to hair ?

22. Keratin (the protein hair is made of) has a special bond called the
di-sulphide bond which gives it its natural texture and strength
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hair care

23. krya : authentic ayurvedic skin and
hair care
Keratin (the protein that makes up hair) is strong because of the
disulphide bond. This gives hair its strength and elasticity and allows
you to plait it, braid it and style it without breaking it

24. krya : authentic ayurvedic skin and
hair care
Healthy hair will not break if you pull it, brush it, twist it, comb it, tie it
up, or wash it. That is because of the di-sulphide bond

25. Healthy hair is strong enough to withstand “hammer force”. This
means that using a hammer with force on hair will not break it !
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hair care

26. Why do flat irons damage hair ?

27. To make wavy or curly hair straight, a flat iron heats your hair between
300 – 500 deg Farenheit (166 deg C – 260 deg C)
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hair care

28. This heat breaks the di-sulphide bonds. As the hair cools, it re-
forms the di-sulphide bonds at new places to hold the hair in place
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hair care

29. Every time you iron your hair, you are breaking the natural di-sulphide
bonds and forcing hair to form it in a new place. So you have broken
down the original strength and elasticity of your hair.
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hair care

30. krya : authentic ayurvedic skin and
hair care
So your hair will be weak, prone to breakage and split ends, and you will
easily lose hair everytime you pull it, comb it, tug it or wash it

31. Why is re-bonding, chemical hair
straightening and perming even worse on
hair?

32. To alter hair’s texture permanently, the di-sulphide bonds have to be
broken much more aggressively
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hair care

33. So these treatments use strong alkaline solutions (pH above 13) like
Guanidine hydroxide and Ammonium thioglycolate on hair
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hair care

34. The natural pH of scalp and hair is 5.5
which is mildly acidic
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hair care

35. These alkaline solutions are so powerful at breaking the di-sulphide
bonds that they have to be used only for a short time. Any longer and
your hair itself will dissolve and break off
krya : authentic ayurvedic skin and
hair care

36. After breaking the disulphide bonds chemically, the hair is then either
curled or straightened with a flat iron
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hair care

37. Now to neutralise the strong Alkaline solution, sodium peroxide is
poured on the hair. This stops further breakage of the di-sodium bonds.
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hair care

38. krya : authentic ayurvedic skin and
hair care
If using heat alone was disastrous on hair, this series
of chemical treatments on hair is disaster times
Infinity!

39. An alarming trend – hair re-bonding and
smoothening is now being repackaged as
damage repair treatment!
Cysteine treatments, re-bonding and hair smoothening are now the rage

40. krya : authentic ayurvedic skin and
hair care
People are being lied to saying that these chemical treatments will
“repair” hair that has been damaged, ironically at the same parlour

41. A short history of the Brazilian
Blowout

42. The Brazilian was started in 2003 by stylists to semi-permanently
straighten hair
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hair care

43. This was attempted because of the
new beauty ideal of Asian style,
super straight, super glossy hair
(even if you were not asian and did
not have naturally straight hair)
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hair care

44. The Brazilian uses a mixture of Formaldehyde (1.5 – 5%), silicones and
additives to straighten hair. Formaldehyde is used to break the
di-sulphide bonds in the hair .
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hair care

45. After this, hair is heated at 450 deg Farenheit, ironed and straightened
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hair care

46. And then, to top it all, Hydrogen peroxide is poured on hair to
neutralise Formaldehyde
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hair care

47. krya : authentic ayurvedic skin and
hair care
Formaldehyde is a chemical used to embalm and preserve bodies in the
morgue .
It causes contact dermatitis .
The fumes released in the process of straightening irritate the eyes.
It can trigger cluster headaches, grogginess and dry mouth.
Plus , Formaldehyde is a known carcinogen.

48. Why do toxic treatments like this
make hair look temporarily shiny
and glossy?

49. After pouring formaldehyde, and breaking the disulphide bonds, hair is
ironed. In the ironing stage, hair is coated with silicones and then
ironed. This cements silicones onto the hair
krya : authentic ayurvedic skin and
hair care

50. The silicones form a smooth plastic like layer on hair. Light reflects off
this artificial layer making hair look glossy and shiny
krya : authentic ayurvedic skin and
hair care

51. The cysteine ‘treatment’ myth

52. Because of the high levels of formaldehyde in the Brazilian treatment,
people looked for less poisonous options to straighten hair
krya : authentic ayurvedic skin and
hair care

53. In 2011, carbocysteine (S-carboxymethyl-1cysteine) was manufactured.
This formed the basis of the new cysteine treatment for hair
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hair care

54. Carbocysteine (S-carboxymethyl-1cysteine) works the same way as the
formaldehyde does on hair. It breaks the di-sulphide bonds in hair
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hair care

55. High heat is then used on hair and it is ironed.
Glycoxylic acid is then applied on hair to neutralize carbocysteine and
then rinsed off.
Old wine, new bottle?
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hair care

56. Cysteine treatment is now branded as a deeply hydrating, deeply
repairing treatment
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hair care

57. Permanent hair weakening
Side effect of chemical straightening ,
re-bonding and perming

58. All chemical straightening treatments convert 35% of your hair’s natural
cysteine amino acid to lanthionine
Lanthionine contains one sulphur atom less than your natural cysteine
molecule
This means chemically altered hair is naturally weaker and is prone to
hair breakage and hair fall
krya : authentic ayurvedic skin and
hair care

59. Chemical hair treatments also remove the natural layer of fatty acids on
the cuticle of hair
This natural fatty acid layer is a natural water repellant layer on hair. It
helps hair retains its shape and elasticity
Removing this layer means that hair is porous, breaks easily and is
coarse and frizzy and unhealthy
krya : authentic ayurvedic skin and
hair care

60. Stop the hair damage now!

61. Chemical treatments will
make your hair worse
Your hair will fall, grow less,
break easily and look dreadful

62. krya’s TEN POINT PROGRAMME
FOR CHEMICALLY DAMAGED HAIR
TO IMPROVE HAIR TEXTURE, INCREASE
ELASTICITY, STRENGTH AND GROWTH

63. Chemically damaged hair is
extremely fragile
It is very weak, lacks elasticity and
strength

64. 1. Treat damaged hair gently. Do not use a brush. Do not pull, tug, use
pins or make complex hairstyles
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hair care

65. 2. Wash damaged hair less. Preferably once a week. Excessive washing
will increase hair breakage .
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hair care

66. 3. Do not heat hair in any way – this will damage it further. Stay away
from blow drying, ironing, saunas, and any heat based treatment on hair
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hair care

67. 4. Oil damaged hair generously with the right oil. Always oil before
washing damaged hair to protect it.
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hair care

68. 5. Use an extremely gentle, natural hairwash. A synthetic shampoo will
dry out damaged hair very fast.
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hair care

69. 6. Apply natural nutrient rich masks on hair to repair damage, repair
cuticles and stimulate the scalp.
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hair care

70. 7. Eat high quality, dosha balanced food. The right food will help grow
new, strong hair
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hair care

71. 8. Do a self abhyanga twice a week with the right oil – this helps brings
down dryness and balances doshas for good hair growth
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hair care

72. 9. Stay away from any further chemical treatments
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hair care

73. 10. Smile and stay positive – hair responds to good treatment. And
yours will too .
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hair care

74. To re-cap
1. Treat chemically damaged hair delicately ,like someone recovering from a long
illness.
• Do not comb or brush harshly
• Do not pull at or tug hair
• Do not twist it, over braid it, use pins or try complex hairstyles until its strength
recovers
2. Wash not more than once or twice a week
• Use cool water to wash hair.
• Towel dry very gently.
• Do not rub scalp or tug hair too much while washing
3. Do not use any manner of heat on hair
• Do not blow dry
• Do not use hot water for washing hair
• Do not do treatments like steaming for your hair
4. Oil hair generously with the right oil
• Oil at night to stimulate scalp to grow hair
• Oil before washing to coat hair and protect it from water and washing
• Ensure your oil has no hair damaging ingredients like mineral oil, and other
chemicals

75. To re-cap
5. Use a very gentle completely natural hair wash.
• A synthetic shampoo will quickly dry chemically damaged hair further
• As a rule, oil hair and scalp before washing
6. Apply nutrient rich hair masks on hair and scalp frequently to replenish hair health
• Stick to natural herbs and nourishment filled products and avoid any chemical
masks, hair spa treatments and other dubious “repair” products
• Remember, if you can eat it, you can put it on your hair
7. Eat high quality, nutrition rich, dosha balanced foods. Include rasayana herbs in your
diet
• Amla, Brahmi are excellent regenerative and restorative herbs that can be added
to the diet
8. Do an abhyanga twice a week
• This restores the body to a state of health and balance
• Very useful in correcting dryness and coarseness of hair
9. Stay away from any further chemical treatments
• Synthetic colouring, ironing and any texture alterations will severely damage hair
and retard hair growth and health
10. Stay positive. Hair responds quickly to good treatment
• We have consistently seen even very badly damaged hair responding to sweeping
changes in treatment and products
• The body responds quickly to good treatment. It is in its nature to regain health

76. Here are krya’s hair products for chemically damaged hair
1. Krya Damage repair Hair Oil with Marigold & Rosemary with regular use
• Improves hair texture and natural gloss and smoothness
• Improves hair elasticity and strength
• Cools scalp and brain
• Improves healthy hair growth
2. Krya Damage repair Hair wash with Oatgrass & Chamomile with regular use
• Cleanses extremely delicately
• Does not tamper with the natural sebum function of the hair
• Is gentle on damaged cuticles and does not stress them further or damage
them
3. Krya Damage Repair Hair Mask with Marigold & Moringa on regular use
• Improves hair strength
• Clarifies scalp build up
• Improves hair elasticity and strength
• Nourishes hair with health restoring herbs
4. Krya Revitalising Damage repair hair system (all above products at a special price)

77. Here are krya’s hair products for chemically damaged hair
If you have severe hair loss due to very frequent chemical treatments and are seeing
very poor hair growth, this Hair Oil should also be included in your regimen
Krya Intense Hair Oil with Ratanjot & Ashwagandha
• A highly concentrated hair oil meant for difficult cases with poor hair growth
• Made using powerful growth promoting Ayurvedic hair herbs
• Should be used for night scalp oiling along with the Krya Damage repair hair oil to
promote healthy hair growth

78. Here are krya’s dosha balancing abhyanga products (for your
twice a week Abhyanga)
1. Krya Abhyanga Skin Oil with Vacha & Ashwagandha with regular use
• Balances all 3 doshas
• Improves the body’s strength, energy and vitality
• Improves skin tone, reduces aches and pains
2. Krya Women’s Ubtan with Lotus Leaf & Lodhra with regular use
• Cleanses and removes excess Abhyanga oil without drying out skin
• Evens out skin tone and corrects small blemishes
• Imparts pleasant aroma and freshness through the day
3. Krya Men’s Ubtan with Vetiver & Van Tulsi on regular use
• Cleanses and removes excess Abhyanga oil without drying out skin
• Refreshes and cleanses skin thoroughly and cools excess pitta
• Imparts pleasant aroma and freshness through the day
4. Krya Women’s Abhyanga System (Krya Women’s Ubtan + Krya Abhyanga Oil at a
special price)
5. Krya Men’s Abhyanga System *Krya Men’s Ubtan + Krya Abhyanga Oil at a special
price)

79. About krya
Krya is an independent, young Indian consumer products company founded on the
principles of environmental sustainability, and providing safe, toxin free and synthetics-free
skin, hair and home care products. All our products are made using organically grown or
forest collected grains, lentils, herbs, fruits, vegetables and flowers and cold pressed,
organic oils.
Every single product is made after following stringent standards of sorting, cleaning, drying
at appropriate temperatures, processing each herb individually. We use time honored,
gentle Ayurvedic methods of processing that allow us to extract teh maximum amount of
nutrients into our products.
We follow a people positive philosophy at krya. This applies to every single thing we do,
from souring our high quality raw materials using frair trade principles, to our HR policies
within the company.
Every single krya product is carefully manufactured, is vegan and cruelty free, uses only
whole natural raw materials, uses no synthetics to unnaturally extend life or anything else,
and is safe, toxin-free and kind on the planet.
Read more about us and our work here – www.krya.in