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Intro to ExactTarget Social
1.
2. ExactTarget Social is Part of Integrated Cross-
Channel Digital Marketing
INTERACTIVE
MARKETING
HUB
EMAIL
DATA &
ANALYTICS
MOBILE SOCIAL WEB
MARKETING AUTOMATION
INTERACTIVE
MARKETING
HUB
EMAIL
DATA &
ANALYTICS
MOBILE SOCIAL WEB
MARKETING AUTOMATION
4. With Comprehensive Suite of Products
SocialEngage
A leading platform for social
customer engagement puts
conversations in one place.
SocialPages
Create Facebook fan pages
simply, and manage multiple
pages from one dashboard.
SocialPartners
Partners in the social
space that complement
ExactTarget Social products.
SocialProfile
Connector
Analyzes the overlap of social
channels for email subscribers,
and provides smart and social
cross-channel analytics.
5. And Social Media Services to
Launch, Evaluate, and Improve Your Marketing Efforts
Activate
Accelerate time-to-value with
expert guidance in deploying
your social programs.
Focus
Cut through the noise and identify
high-value social opportunities
and a plan for action.
Perform
Deliver business results with
proven approaches to acquisition,
engagement and reactivation.
Notes de l'éditeur
We provide marketing solutions across various marketing channels and needs. Here we are focusing on the social slice.
We recognize the key pain points that todays social marketers face – they’re trying to listen for what customers are saying about them, engage where appropriate, publish messaging and be strategic with their content, measure all of those efforts while considering any paid media opportunities. And across all of these things, they’re looking to scale their efforts across their organization, their brands and their geographies.
ExactTarget’s social suite of products and services addresses those needs.
