1. For further details on participation at the event:
lucy.ashton@informa.com T: +44 (0) 20 7017 6089
@CC_Conversation
# CarsChat
After a brilliant inaugural event, Connected Cars 2014 returns to the
Amsterdam RAI, Netherlands on the 24 & 25 June 2014, co-locating again
with the LTE World Summit to bring together over 3,000 attendees, 125
exhibitors and 250 speakers!
Looking at the fast developing connected car market from the car manufacturer’s point of view, the 2014
event will again unite the leading car manufacturers, forward thinking connectivity players, app developers,
content providers, insurers, leasing companies and all of their technology partners at this Connected Cars –
LTE World Summit show! Making up the unique 2014 show, will also be the Video over LTE event, co-locating
with Connected Cars and the LTE World Summit to bring even more content and OTT players to the in car
entertainment discussion.
Following the reception of insightful presentations at the 2013 event from key players including KIA,
Daimler, Renault, Ford Europe, Fiat, Panasonic Automotive, Car Connectivity Consortium, HERE, AudioTeka,
BBC, Orange Business Services, Telefónica, TNO, The Linux Foundation, Audible, we look forward to taking
the high level content forward.
The 2
nd
Annual Connected Cars event is still the only conference to focus on cross-industry collaboration
between car OEM and LTE connectivity players. Identifying how to meet the challenges presented by increased
consumer connectivity demands with innovative business models and strategies, the 2014 agenda will speed
up industry ROI by answering critical questions including:
 How can LTE take the connected car beyond simple crash notifications and remote diagnostics, as LTE
Cars become mass market in 2014?
 What is important to the consumer when it comes to the LTE car? The product or the connectivity?
 Which business models are making money? Which automakers have discovered how to successfully
make money from the connected car and its data?
 Does tethering still have a place in the market? Hear what Ford, Kia and Mazda think!
 How can the car manufacturer make their headset the best? Looking at the security it requires and
the app developers they want to work with!
 How can tablets and smartphones be incorporated into the driving and passenger entertainment
experience?
 Why are WiFi Hotspots so important to manufacturers’ future offerings?
 How can connected cars become revenue generating units?
 Can eCall become a platform that can be monetised?
 Self-Driving Cars – where does the car manufacturer see them going?
 Insurers and leasing companies…what is in it for them? How are they utilising the data from the
connected car to bring benefits to their consumers and profit streams?

2. For further details on participation at the event:
lucy.ashton@informa.com T: +44 (0) 20 7017 6089
@CC_Conversation
# CarsChat
Connected Cars 2014 – Points of Interest

3. For further details on participation at the event:
lucy.ashton@informa.com T: +44 (0) 20 7017 6089
@CC_Conversation
# CarsChat
Tuesday 24
th
June 2014
08.15 Refreshments & Networking
09.00 Chair’s Opening Remarks
Henry Foy, Automotive Correspondent, Financial Times, UK
Looking at the Layers of the New Ecosystem
09.15 Unlocking the Layers of the New Connected Cars Ecosystem
- How will today’s telematics efforts evolve and reshape the driver experience?
- Will the manufacturer soon be just a component supplier in a higher-value ecosystem?
- Could the internet giants be the disruptive players who make real profit from the connected car?
- Dissecting the players and roles within the future connected car value chain
Simon Euringer, Head of ConnectedDrive, BMW, Germany
2014 Silver Sponsor2014 Conference Sponsors
2014 Event Supporter:
2014 Cyber Security Sponsor
2014 Demo Partner

4. For further details on participation at the event:
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# CarsChat
09.45 ECOSYSTEM PANEL: Reviewing Growth Predictions from LTE to Emerging Markets
- Where is connectivity being driven? Looking at new telematics markets across the globe
- What are the key challenges to market growth still in LTE and the emerging markets?
- Breaking down what LTE can bring to infotainment services and what consumers are willing to pay for: a
virtual office, cloud gaming, in-car video conferencing?
- When will the car become a revenue generating unit for all value chain players?
Moderator: Michael Dargue, Principal, Cartesian, UK
- Juergen Daunis, Senior Account Director, Verizon Telematics, USA
-Khaled A. Altwergi, Business Development and Innovation Consultant, Corporate Strategy, STC, Saudi
Arabia
10.15 Networking Break & Refreshments
Realising the Profit Potential for Value Chain Players
11.00 The Digital Revolution & the Connected Car
- How does the connected car fit into the digital revolution and how should the automotive industry
realise the opportunities it offers?
- Monetising HMI – how to make HMI central to the consumer’s buying choice
- Analysing the technical considerations when developing the ideal user experience
- What is the best way forward for developing common integration standards and base operating
systems to speed innovation and maximise return on investment?
Ju Wook SON, Research Associate, Hyundai Motor Group, Korea
11.30 Reinventing the OEM-Telecom Relationship to Connect the Consumer & Reduce Costs
- Exploring the partnership between Ericsson and their OEM partners to learn how OEMs can build a win-
win telecom partnership
- Identifying how telecoms can leverage their IT and telecommunication infrastructure to reduce the cost of
connectivity
- Maximizing customer confidence by maintaining secure connectivity across the global telematics
ecosystem
Konstantin Zervas, Business Development Director, Ericsson, Sweden
11.50 The Key to Success for Connected Cars’ Online Services is the User Experience…
- What are the correct tools and methodologies to evaluate end-user quality?
- Which SLA and indicators can be formalized between operators and car manufacturers?
- How should performance be monitored during the roll out phase, even in roaming situations?
Dimitri Mottet, Marketing Product Director, ip-label, Trusted end-user quality, France

5. For further details on participation at the event:
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12.10 Implementing a Customer-Centric Navigation Experience
- How does navigation fit into the bigger picture of the connected car?
- What is the vehicle manufacturers’ role in the future of navigation?
- Should OEMs leave it to companies like Google and Apple to define the in-car user experience?
- What factors should OEMs consider to enable a good user experience?
- Analysing research into next-generation navigation and results from usability benchmarking activity of
various infotainment systems
Alessio Ballatore, Business Development Director, SBD, Belgium
12.40 The Connected Car Business Case & Manufacturer’s Internal Transformation
- Why now? Understanding the factors driving the connected car momentum
- Breaking down the technical aspects behind connected car solutions
- Looking at HMI design requirements
- Going from focussing on products to services
Roger Giralt, Head of Connected Car, Centro Técnico, SEAT, Spain
13.10 Lunch & Networking
14.30 The Connected Car: Fundamental Disruption of the Automotive Value Chain
- How the connected car is changing consumer preferences
- Shifts in the value of a car through its life cycle
- New market entrants and business models
- Strategic implications for OEMs, platform players and suppliers
Dominik Wee, Principal, McKinsey & Company, Germany
Delivering Advanced Infotainment for the Optimal In Car Experience
15.05 Nailing Down the Value Proposition of Advanced Multi-Device Infotainment Systems
-What challenges does the car manufacturer face when trying to connect with the telecoms world and
differentiate through its in car entertainment offering?
- How are manufacturers engaging the content and app developer markets?
- What can the car OEM offer entertainment providers beyond a bigger smartphone platform?
David Turner, Infotainment Engineer, Bentley, UK
Exploring the LTE Roadmap & Data Monetisation
15.35 Progressing with Remote SIM Management
- What advantages does remote SIM management bring to the connected driver?
- Understanding the importance of keeping the eUICC standard flexible and open to future innovative
development
- Steps to guaranteeing safe data transportation along with data monetisation
- How can European regulation evolve to support the roaming connected car?
Andrea Sroczynski, Head of Automotive Sales & DACH, Telenor Connexion AB, Germany
16.05 Networking Break & Refreshments

6. For further details on participation at the event:
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16.45 Usage Based Insurance: Putting Privacy & Data Management in the Driving Seat
Thomas Hallauer, Research and Marketing Director, PTOLEMUS Consulting Group, Germany
17.15 Live Demo! BMW & Kia Connectivity Solutions | Drinks Reception
Visit the exhibition floor to try out the cars’ new connectivity systems whilst networking with drinks.
19.00 Close of Day One
Wednesday 25 June 2014
08.30 Refreshments & Networking
09.00 Chair’s Opening Remarks & Industry Outlook
Robin Duke-Woolley, CEO, Beecham Research, UK
Content & Apps Corner
09.25 PANEL: From Weather Alerts, Worldwide Content to Wearables - Delivering Tomorrow’s Seamless
Consumer Experience
- What steps are OEMs, content providers and MNOs making to take control of high speed connectivity and
deliver a seamless customer experience in the car?
- Developing a platform for car makers and device manufacturers to work together
- How can entrants considering the connected car space ensure their product is monetised?
- Understanding and assessing the different connectivity options to deliver seamless content with
- How will the connected cars ecosystem monetise greater consumer awareness and demand for safety and
security?
- Ian Digman, Product Planning – General Manager, Nissan, Switzerland
- Glen Stone, Convergence Strategy & Standards, Samsung Electronics America, USA
- Hakan Kostepen, Director of Planning & Innovation, Panasonic Automotive Systems Company of America,
USA
10.05 App Annie
10.25 Refreshment Break & Networking
11.05 rara & BMW ConnectedDrive: Streaming Music to the Connected Car without the Smartphone
- The evolution of the connected car: delivering entertainment services into the car
- Barriers to entry for service providers: connectivity, licensing, platform fragmentation
- Differentiation through best of breed in-car entertainment experiences
Jez Bell, CEO, rara, UK

7. For further details on participation at the event:
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Integrating the Car into the Smart Consumer’s Connected Life
11.30 Delivering a Smart Car for a Smart Life
- What steps is the value chain taking to connecting the car to consumers' smart homes and lives?
- Understanding different requirements for various markets and customers
- Building an intelligent dashboard and enabling customised, rich media applications
- Determining the standards demanded from solution partners
Hakan Kostepen, Director of Planning & Innovation, Panasonic Automotive Systems Company of America,
USA
11.55 Vision “All wireless” – Smart Integration of Consumer Devices into Vehicles
-Wireless charging
-Coupling antenna
-Data exchange and control
-Simple Head Unit
-Safety and Apps
Dr. Christoph Schillo, Head of Advanced Development, Peiker, Germany
12.20 Building Safety, Enjoyment and Interoperability on Today’s Roads
- How can standardisation help speed up the path to smartphone- car interoperability using the same
familiar user interface?
- Accommodating car OEMs standardisation preferences and steps towards a streamlined car/smartphone
experience
- What can the industry do to bolster app developers’ distribution and support the app market?
Antti Auomo, Marketing Director, Car Connectivity Consortium, Finland
12.45 CANimation - Highlighting Security Threats to Automotive Systems & Live Demos of Possible Attacks
- Analysing the attack surface of a modern car and the threat bespoke tools and real world implications of
successful system poses
- Understanding the motives behind cyber security attacks
- Why do attacks result from a specific mind-set within the embedded systems community?
- How to implement changes to future designs to reduce the risks associated with the exploitation of vehicle
systems
Matt Lewis & David Clare, NCC Group, UK
13.05 Lunch & Networking
Navigating the Next Generation Driver Experience
14.05 Bright Box
14.30 The New Generation of Insurance
-Translating Big Data into action – how it can add value for the business and for customers?
Charlotte Halkett, Marketing Actuary, insurethebox, UK
15.00 Creating the ‘Car-let’: Enabling a Seamless UX for the Multi-Device Consumer
- How to build an operating system to power the ‘ultimate mobile computing’ on wheels
- Understanding the importance of open innovation in providing seamless access to a range of mobile
devices

8. For further details on participation at the event:
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- Is industry collaboration and standardisation close to being achieved? Assessing the steps being taken
Rudolf Streif, Director of Embedded Solutions, The Linux Foundation, USA
15.30 Networking Break & Live Demo! BMW & Kia Connectivity Solutions
16.45 Close of Conference