2. What Do I do? BlackBerryCool.com – Leading BlackBerry blog dedicated to news, reviews and community. Pretzil.com – A loyalty platform for smartphone apps. WickidApps.com – An app company with a leading BlackBerry photography app. Brooklyn Themes – Develop BlackBerry Themes in partnership with local design firm.
3. What We’ll Cover Facebook LinkedIn Twitter Blogger Tumblr Wordpress Posterous What tools do I use? Resources
4. Facebook – Friends Benefits Ubiquity (mobile and desktop) Enormous user base (500M+) Facebook Connect APIs andplatform development Drawbacks Closed system (no contact export) Low involvement (“Like” versus Comments)
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6. LinkedIn - Professional Benefits Professional network Application plugins Event management Drawbacks Limited API and platform development Smaller user base Some features still in beta (companies)
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8. Twitter – The Pipe Benefits Open API Trends and analytics Content discovery and pipe value Drawbacks Limited profiles 140 characters (could be positive)
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10. Blogger – Personal Benefits Google product (updates and innovation) Account management Simplicity Drawbacks Limited customization Proprietary platform Difficult to effectively monetize
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12. Tumblr – Art and Fashion Benefits Simple and elegant Engaged and focused community Drawbacks Limited sharing (internal > external) Closed platform Often times too simplistic
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14. Wordpress - Business Benefits Open source and fully customizable Easy to manage a business Widget developer community Drawbacks Security holes No real community Limited for free use
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16. Posterous – Easiest Benefits Incredible sharing options Easy and simple posting Ubiquity (post from anywhere) Drawbacks Limited customization Not much community Startup and may not have longevity
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18. What Tools Do I Use? What is the goal? Make money? Engage community? Personal brand? Marketing? Who is your demographic? Technical competence Size of team and skill sets Content focus
