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ACCESS A WORLD OF BOOKS
KEY ISSUES

ACCESS

ENGAGEMENT

BUSINESS
Strategy

Product

Business
Model
STRATEGY

reading

+

discovery

+

any
device

+

mobile

A service to read and discover digital books that works on
any ...
PRODUCT

DISCOVER
PRODUCT

ORGANIZE
PRODUCT

SHARE
PRODUCT
BUSINESS MODEL

MOBILE CARRIERS

24SYMBOLS.COM

CLUB

FREEMIUM

PAY PER BOOK TO PUBLISHERS

PAY PER PAGE TO PUBLISHERS
FREEMIUM – BUSINESS MODEL
FREEMIUM – STATUS

300
PUBLISHE
RS

400.00
0
READERS

20.00
0
BOOKS
BOOK CLUB FOR MOBILE USERS
1

2

CREDITS

COMMUNICATION
SUBSCRIPTION OFFERED TO
MILLIONS OF CARRIER USERS

SUBSCRIPTION
US...
BOOK CLUB – UNPARALLELED PARTNERSHIP
BOOK CLUB – INTERNATIONALIZATION
BOOK CLUB - OUTCOME

Access to milions of readers
worldwide internationalization

Extremely powerful brand
recognition per...
THANK YOU
Justo Hidalgo: Co-founder, Chief Product
Officer
jhidalgo@24symbols.com
@justohidalgo

www.24symbols.com
PROMOTION

New releases

Newletters

Sponsored
newsletters

Social networks

Web
advertising

Flash Pricing

Book clubs
CURATION - BOOKSHELVES

Every user, a librarian
BOOKSHELVES -> VIRALITY
Prochain SlideShare
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24 symbols - access a world of books

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Publié le

Présentation faite par Justo Hidalgo, fondateur de 24symbols, lors de la table-ronde sur les nouveaux modèles d'accès au Labo de l'édition le 30/01/2014. Plus d'infos http://labodeledition.com/contenu/271/les-nouveaux-modeles-d-acces-du-livre-cloud-plateformes-de-streaming-et-services-d-abonnement

Publié dans : Formation
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24 symbols - access a world of books

  1. 1. ACCESS A WORLD OF BOOKS
  2. 2. KEY ISSUES ACCESS ENGAGEMENT BUSINESS
  3. 3. Strategy Product Business Model
  4. 4. STRATEGY reading + discovery + any device + mobile A service to read and discover digital books that works on any device
  5. 5. PRODUCT DISCOVER
  6. 6. PRODUCT ORGANIZE
  7. 7. PRODUCT SHARE
  8. 8. PRODUCT
  9. 9. BUSINESS MODEL MOBILE CARRIERS 24SYMBOLS.COM CLUB FREEMIUM PAY PER BOOK TO PUBLISHERS PAY PER PAGE TO PUBLISHERS
  10. 10. FREEMIUM – BUSINESS MODEL
  11. 11. FREEMIUM – STATUS 300 PUBLISHE RS 400.00 0 READERS 20.00 0 BOOKS
  12. 12. BOOK CLUB FOR MOBILE USERS 1 2 CREDITS COMMUNICATION SUBSCRIPTION OFFERED TO MILLIONS OF CARRIER USERS SUBSCRIPTION USERS ACCEPTS SUBSCRIPTION AND GETS CREDITS TO BORROW BOOKS AT THE BOOK CLUB 3 CREDITS READING USER CAN BORROW BOOKS USING CREDITS AND READ ON THE CLOUD OR OFFLINE
  13. 13. BOOK CLUB – UNPARALLELED PARTNERSHIP
  14. 14. BOOK CLUB – INTERNATIONALIZATION
  15. 15. BOOK CLUB - OUTCOME Access to milions of readers worldwide internationalization Extremely powerful brand recognition per region Mobile payment - impulse purchase + critical in regions where credit card not a valid way to purchase digital content No cannibalization credits do not diminish face value of books Potentially high revenues with no risk, led towards new markets and readers and unattached to classic retailers
  16. 16. THANK YOU Justo Hidalgo: Co-founder, Chief Product Officer jhidalgo@24symbols.com @justohidalgo www.24symbols.com
  17. 17. PROMOTION New releases Newletters Sponsored newsletters Social networks Web advertising Flash Pricing Book clubs
  18. 18. CURATION - BOOKSHELVES Every user, a librarian
  19. 19. BOOKSHELVES -> VIRALITY

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