This talk explores how the world is using token design and various protocols and how Polkadot can help each other communicate

1. Your world with Blockchain
@SYDNEYLAI

2. Hi… I’m
Sydney lai.

5. Random, because
Millennial...
- Banking/finance
- VC/tech startups
- Space satellites/funding
- Blockchain/token econ
<3 behavior economics

6. agenda
1. What token design is and why
2. Token Utility Canvas
3. Case studies of token design all around you
4. Introducing Polkadot and why it’s relevant

7. Token design
Is dope.

8. And everywhere...

9. What tokens are/not

10. Tokens shouldn’t replace fiat

11. Not all blockchain PROJECTS ARE tokenized

12. What’s token design?
Token design is solving an incentive system with smart
contracts and shared data. Think behavior economics.
- Market design
- Protocol architecture
- Customer development
- Sales Structure

13. MARKET DESIGN
- thickness
- congestion
- safety

14. CUSTOMER
DEVELOPMENT
- interviews
- test
- validate

15. PROTOCOL
ARCHITECTURE
- Consistency v. performance
- Security v. convenience
- Equity v. efficiency

16. SALES
STRUCTURE
- Token supply, price, raise
- Fixed supply v. inflation
- Users, speculators, etc

17. Try it!

18. Token utility canvas
Decentralized Platform
(Value Propositions)
● VP1
● VP2
Token(s)
Name/Utility
● N1/U1
● N2/U2
Participant 1
(Desired Behaviors)
● DB1
● DB2
Participant 2
(Desired Behaviors)
● DB1
● DB2

19. Case studies

20. Taxi medallions

21. Dating apps
Try it!

23. Tokenizing celebrities
security token

25. Tokenizing celebrities
utility token

28. Collectable characters

29. Collectable characters

30. Non-fungible tokens

31. SO many. wow.
Bitcoin Protocol famous for Bitcoin
Ethereum Protocol famous for Cryptokitties
Ripple Protocol famous for. . .
Institutional Payments

32. Reminds me of...

34. utility and purpose
Governance
Interoperability
Operation
Bonding
Governance given to
DOT holders,
managing exceptional
events such as
protocol upgrades
and fixes
Good actors are rewarded by
this mechanism, while bad
actors will lose their stake
in the network. This ensures
the network stays secure.
New parachains are
added by bonding
tokens. Outdated or
non-useful parachains
are removed by
removing bonded
tokens.
For messages to be
passed from one
blockchain to the
next

35. World built on
polkadot?

36. Energy web
The Energy Web is an open-source,
scalable blockchain platform
specifically designed for the
energy sector’s regulatory,
operational, and market needs.

37. pact
Pact enable open, patient-centric
and safe collaborations in
healthcare. All Pact solutions
align with the goal of breaking
data silos, of increasing
transparency and of enabling
patients to be active participants
in their care.

38. Totem
Accounting information-flow is
broken. Totem connects the parties
to a global accounting protocol
that can transmit accounting
information without the need for
complex private interfaces. Totem
leverages the polkadot network to
connect both private and public
customers.

39. So what?

40. LOOK AROUND, see how you can create for our world

41. Read dis.

42. Join Polkadot’s community & start building
t.me/PolkadotOfficial
reddit.com/r/dot

43. Stay in touch
@sydneylai