The best design solutions today positively impact human behaviour. However, despite the advance of technology providing us the ability to gain better understanding and insight, challenges remain for designers of behaviour change solutions. This half-day, hands-on workshop will introduce the science and theory of behaviour change, key tools & technique to apply during the design process. The focus will be on the hands-on part, learning by doing! Principles of behaviour design – background science and theory and how to influence change Mapping user journeys to identify hacking opportunities Process of design for behaviour change Behavioural goals and measuring success

1. HACKING BEHAVIOURWEBVISIONS BARCELONA 2016
VERON WK LAI (@NOREV517)
CLARE ROSS

2. ?

3. OUR TASK TODAY

4. CURRENT
BEHAVIOUR
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT HABIT
BEHAVIOUR
CHANGE
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT HABIT

5. CUT DOWN
SUGAR
CONSUMPTION
NO
DESSERT
AFTER
MEAL
STOP
BAKING
COOKIES AT
WEEKEND
BAN DAILY
‘COKE’
REPLACE
SUGAR
WITH
HONEY
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT
HABIT HABIT

6. EVERYDAY THING
FLOSSING TEETH
DAILY EXERCISE
CUT DOWN COFFEE
CONSUMPTION
OR…

7. 20MINS
PICK YOUR BEHAVIOUR(AND DON’T WORRY ABOUT TINY HABIT NOW)

8. BEHAVIOUR
CHANGE
DESIGN FRAMEWORK

9. MODEL, FRAMEWORK AND DIAGRAM

10. MODEL, FRAMEWORK AND DIAGRAMS
WHICH ONE?

11. MOTIVATION ABILITY
KNOWLEDGE TRIGGER
FOGG'S BEHAVIOUR MODEL
BJ FOGG, 2010

12. MOTIVATION ABILITY
KNOWLEDGE TRIGGER

13. MOTIVATION ABILITY
KNOWLEDGE TRIGGER

17. MOTIVATION ABILITY
KNOWLEDGE TRIGGER
EXAMPLE?

18. TRIGGERSTIMULUS/ DESIGN INTERVENTION
THOUGH IDENTIFY YOUR TINY HABIT

19. SH:24

22. TINY
HABIT
THE ‘GOOGLE’
MOMENT

23. THE POWER
OF HABIT
YOUR CHALLENGE

24. JOURNEY
BEFORE DURING AFTER
WHAT THEY THINK
WHAT THEY HEAR (PEOPLE)
HOW THEY FEEL (PAIN)
WHAT THEY DO
WHAT THEY SAY
WHAT THEY GAIN

25. PREPARE
MY DINNER AFTER
DESERT AFTER DINNER JOURNEY MAP
WATCHING
TV
WITH
MY HOUSEMATE
DO THE DISHES
TALKING ABOUT
OUR DAYS
WANT TO STAY IN THE
KITCHEN LONGER TO SOCIALISE
GRAB DESERT
IN THE FRIDGE
MEALTIME IS MY SOCIAL HOURS AFTER A
LONG DAY. I WANT TO FEEL RELAX
MY HOUSEMATE OFFERS THE DESERT
FEEL UNFRIENDLY IF I AM NOT DOING
WHAT OTHERS DOING
CHATTING WITH HOUSEMATES
I WILL HAVE ONE AS WELL
I FEEL MORE ‘PART’ OF THE HOUSE AND IT
MAKES ME HAPPY!
STAY FOR
ANOTHER 30MINS

26. BEFORE DURING AFTER
YOUR TINY HABIT JOURNEY MAP
WHAT YOU THINK
WHAT YOU HEAR (PEOPLE)
HOW YOU FEEL (PAIN)
WHAT YOU DO
WHAT YOU SAY
WHAT YOU GAIN

27. DESIGN FOR
CHANGE

28. RETHINK WHERE OPPORTUNITY HAPPENS
3 HOURS AND 5 MINS
US 2015

29. IN A WRONG TOUCHPOINT

30. TECHNOLOGY IS ‘JUST’ AN ENABLER

31. IN A WRONG TOUCHPOINT

33. Sequencing: We are more likely to take action when
complex tasks are broken down into smaller tasks.!
Seductive Interaction Design!
Stephen P. Anderson!

34. Appropriate challenges: We delight in challenges,
especially ones that strike a balance between being
overwhelming and being boring.!
Seductive Interaction Design!
Stephen P. Anderson!

35. Status: We constantly assess how interactions enhance or
diminish our standing relative to others and our personal best.!
Seductive Interaction Design!
Stephen P. Anderson!

36. Achievements: We are more likely to engage in activities in
which meaningful achievements are recognised.!
Seductive Interaction Design!
Stephen P. Anderson!

38. SHOW AND
TELL
PROTOTYPING

39. STORYBOARDING

40. TEST YOUR IDEA

41. SHARE YOUR
EXPERIENCE
IN THE PAST FEW HOURS…