Propagandan Devices for class discussion

1. GUESS WHAT
PRODUCT USES
THE FOLLOWING
TAG LINES

2. WE’VE GOT IT
ALL FOR YOU

4. WE FOUND
WAYS.

6. WE FUEL
SUCCESS

8. JUST DO IT

10. NAKASISIGURO
GAMOT AY
LAGING BAGO

12. WHAT DO YOU
THINK IS OUR
TOPIC FOR
TODAY?

13. PROPAGANDA
TECHNIQUES

14. WHAT IS
PROPAGANDA?

15. PROPAGANDA
- information put out
by an organization or
government to
promote a policy,
idea or cause

16. PROPAGANDA
TECHNIQUES

17. 1. BANDWAGON
– persuading
consumers by telling
them that others are
doing the same thing

20. Everyone is using it! You should
too!!!

21. 2. TESTIMONIAL
– product is sold
by famous people
or authority
figures

24. 3. TRANSFER
– product is sold
through pictures of
famous person but no
words are given
( billboards, magazines,
newspapers)

27. 4. REPETITION
– product’s name is
repeated at least
three times in the
advertisement

28. Uy Milo,
ChocoMaltee Milo….
ChoMaltee Milo..
Sarap! Sarap ng
ChocoMaltee Milo..
Milo Everday!

30. 5. EMOTIONAL
WORDS
– use words that will
make the consumer
emotional (happy,
disturbed, sad)

31.  No money for an
expensive vacation?
No time to prepare for a
family reunion?
No car to use for a long
travel?
Don’t worry.
In BDO, we find ways….

32. Alone?
Sad?
Hopeless?
Broken?
Buy Lucky Me and talk
with your family 
 Lucky Me!

33. GROUP
ACTIVITY

34. GROUP 1 – BANDWAGON
GROUP 2 – TESTIMONIAL
GROUP 3 – TRANSFER
GROUP 4 – REPETITION
GROUP 5 – EMOTIONAL
WORDS

35. 6. Card Stacking:
showing the product’s
best features, telling
half truths, and omitting
or lying about its
potential problems.

36. 6. Card Stacking:
showing the product’s
best features, telling
half truths, and omitting
or lying about its
potential problems.

39. 7. Name calling:
The use of names that
evoke fear or hatred in
the viewer. The most
obvious typeof name
calling involved “bad
names.”

43. 8. Plain Folks:
The use of everyday
people to sell a product
or service. Speakers and
ads appear to make the
person to be “one of the
people.”

47. 9. Glittering Generalities:
use words that evoke a
positive emotional
response from an
audience. Virtue words
are often used. (better,
best, most, wonderful)

50. 10. Soft soap:
Flattery or insincere
compliments designed to
get the audience on the
side of the speaker.

53. GROUP 1
SOFT SOAP
GROUP 2
GLITTERING GENERALITIES
GROUP 3
PLAIN FOLKS
GROUP 4
NAME CALLING
GROUP 5
CARD STACKING

54. CRITERIA 5 4 3
CONTENT
The content was
excellent, appropriate
to the topic and free
from any errors
The content was good
, appropriate to the
topic and have some
errors
The content was
incorrect,
inappropriate to the
topic and full of errors
CREATIVITY
The presentation was
uniquely done
The presentation
needed to improve
The presentation can
be done in another
way
DELIVERY
All members were
prepared in
the presentation
Some members were
prepared in
the presentation
No one prepared for
the presentation
TEAM WORK
All the members
participated in the
presentation
Only few members
participated actively in
the presentation
Members did not want
to participate in the
presentation
RUBRIC