Startup Marketing Club - Email Marketing - March 2014

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The document discusses an upcoming meetup for the Dublin Startup Marketing Club on March 19th at the NDRC LaunchPad. It provides tips and recommendations for growth hacking an email prospect list without a product using free or low-cost tools like LaunchRock for landing pages and Google AdWords for traffic. Specific guidance is offered on setting up cheap mobile display ads on Google AdWords and migrating an email list to MailChimp.

Marketing

Dublin Startup Marketing Club @StartDubUp
To growth hack
your email prospect
list you don’t need
a product. You just
need a landing
page.

Dublin Startup Marketing Club @StartDubUp
3.) Email list eg.
MailChimp
1.) Traffic eg.
Google AdWords
1.) Landing page
eg. launchrock.co You can do all
this in 2-3 hours!

Dublin Startup Marketing Club @StartDubUp
launchrock.co
- free to use.
- easy admin panel.
- create landing page
in 30-60 mins.
- works on mobile.
- edit landing page
any time.

Dublin Startup Marketing Club @StartDubUp
Google AdWords
- Get instant response
through either search or
display ads.
- €75 for €25 offer at
www.google.
ie/adwords/coupons/

Dublin Startup Marketing Club @StartDubUp
Cheap (Mobile) Display Campaign
1.) Choose
Campaign
Type. Hint: Mobile
display is cheapest.
2.) Choose
campaign targeting.
Hint: for low cost targeting,
choose all. ;-P
3.) Choose Bids.
Hint: Lower the cost, more
likely to show up on
mobile.
4.) Create ad. Hint:
Google can actually build
them for you!

Dublin Startup Marketing Club @StartDubUp
300x250
300x50
320x50

Dublin Startup Marketing Club @StartDubUp
These guys will help you.
Omg! Someone asked us
a good question!

Dublin Startup Marketing Club @StartDubUp
Move your list to MailChimp

Dublin Startup Marketing Club @StartDubUp
www.launchrock.co
www.google.com/adwords
www.mailchimp.com

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Startup Marketing Club - Email Marketing - March 2014

1. Dublin Startup Marketing Club March 19th Meetup NDRC LaunchPad

2. Dublin Startup Marketing Club @StartDubUp Let’s share ideas Search Marketing Social Media Content Marketing Email Marketing Growth Hacking

3. Dublin Startup Marketing Club @StartDubUp To growth hack your email prospect list you don’t need a product. You just need a landing page.

4. Dublin Startup Marketing Club @StartDubUp 3.) Email list eg. MailChimp 1.) Traffic eg. Google AdWords 1.) Landing page eg. launchrock.co You can do all this in 2-3 hours!

5. Dublin Startup Marketing Club @StartDubUp launchrock.co - free to use. - easy admin panel. - create landing page in 30-60 mins. - works on mobile. - edit landing page any time.

6. Dublin Startup Marketing Club @StartDubUp 3.) Email list eg. MailChimp 1.) Traffic eg. Google AdWords 1.) Landing page eg. launchrock.co You can do all this in 2-3 hours!

7. Dublin Startup Marketing Club @StartDubUp Google AdWords - Get instant response through either search or display ads. - €75 for €25 offer at www.google. ie/adwords/coupons/

8. Dublin Startup Marketing Club @StartDubUp Cheap (Mobile) Display Campaign 1.) Choose Campaign Type. Hint: Mobile display is cheapest. 2.) Choose campaign targeting. Hint: for low cost targeting, choose all. ;-P 3.) Choose Bids. Hint: Lower the cost, more likely to show up on mobile. 4.) Create ad. Hint: Google can actually build them for you!

9. Dublin Startup Marketing Club @StartDubUp 300x250 300x50 320x50

10. Dublin Startup Marketing Club @StartDubUp These guys will help you. Omg! Someone asked us a good question!

11. Dublin Startup Marketing Club @StartDubUp 3.) Email list eg. MailChimp 1.) Traffic eg. Google AdWords 1.) Landing page eg. launchrock.co You can do all this in 2-3 hours!

12. Dublin Startup Marketing Club @StartDubUp Move your list to MailChimp

13. Dublin Startup Marketing Club @StartDubUp www.launchrock.co www.google.com/adwords www.mailchimp.com

14. Test. Learn. Share. #StartDubUp

Startup Marketing Club - Email Marketing - March 2014

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