An innovators skills

The Skills of an Innovator
Excelling at Innovation
1

Eight Individual Innovation Skills

1. Outreach Engagement 5. Mental Duality
– The ability to build knowledge networks to – The ability to keep the whole and the parts in
find the most valuable sources of knowledge mind at once. The ability to go from the
and connect and engage with them in specific to the general and back again at will.
interactive observing and listening The ability to connect levels.
2. Dispassionate Empathy 6. Qualitative Synthesis
– The ability to put yourself in someone else’s – The ability to synthesize disparate, incomplete
shoes and experience the motivations that and uncertain knowledge using all of the three
underlie behaviors of interest. Being able to thinking modes, to create models of the
describe ‘why’ someone behaves the way they complex systems that determine adoption.
do.
7. Clarifying Storytelling
3. Active Exploration – The ability to craft a compelling narrative and
– The ability to explore, discover and convey both the rational and the emotional
understand new knowledge. To be creative in aspects of plausible futures.
finding and interpreting evidence through
skeptical curiosity. To have an innate ‘feel’ for 8. Options Decision Making
both knowledge of wants (needs and desires) – The ability to make decisions in the face of
and of possibilities (technology effects and ambiguity and uncertainty. To recognize the
constraints). probabilistic and complex nature of
unfolding actions and accommodate this
4. Experimental Imagination complexity by keeping future options open.
– The creative ability to come up with unique,
new and compelling concepts through mental
recombination.

2
Copyright © 2011 The Inovo Group LLC.

The ability to build knowledge networks to find the most
valuable sources of knowledge and connect and engage with
them in interactive observing and listening

OUTREACH ENGAGEMENT

3

Outreach Engagement

• Connecting to the Right People
– All types of individuals throughout
the eco-system
• Engaging them in the right way
– Stories and metaphors
• Capturing the right knowledge
– Emotional and rational needs and
desires

4

The ability to put yourself in someone else’s shoes and
experience the motivations that underlie behaviors of
interest. Being able to describe ‘why’ someone behaves the
way they do.

DISPASSIONATE EMPATHY

5

Dispassionate Empathy

• Getting at the subconscious
– Probing tacit knowledge
• Extracting the essence
– Gain insight into motivations
• Understanding personas
– Synthesize into meaningful segments
The socializer desires
spontaneous sharing and
Persona interaction. They want to know
Description that everyone is seeing the same
thing at the same time…

Structured
Needs & Desired

72% 28%
Emotional Rational
Kano Repsonse Kano Response
Experiences To Enhance Harmony MTB Lo
Convenience MTB Lo

Model of Reassurance
Safety
MTB
MH
Med
Hi

Values Outcomes
To Moderate Repulsion
To Increase Hygiene Knowledge
LTB Med
MTB Lo
Sanitization Efficiency MTB Lo
Sanitization Timliness MTB Lo
To Minimize Effort Required LTB Lo
Germ Exposure LTB Hi LTB Med

6

The ability to explore, discover and understand new
knowledge. To be creative in finding and interpreting
evidence through skeptical curiosity. To have an innate ‘feel’
for both knowledge of wants (needs and desires) and
knowledge of possibilities (technology effects and
constraints.

ACTIVE DISCOVERY

7

Active Discovery

Calorie
Tracker
Body
Chemistry
Bacterial
Or Viral
• Explore new areas
Structural Body
AwarenessHydration Clothes
Detect Skin
Road
Surface
– Quickly learn new knowledge to
Always
Blood Nano
Analysis
Perspiration
a level that is necessary and
Sterile
sufficient for dialog and
Middle Ear Analysis
Infection Adaptable
Filtering
Strep Throat Have I

Body Fat
Sunburn
Detect
Sensitive
Detect Gone Bad understanding
Measure

• A ‘feel’ for technology
Skin
Animal
Body Illness Hygiene
Event Adaptable Assist
Eye Lens

– Rapidly get comfortable with
new industries and technologies
and be able to get to the essence
• Seeking evidence
– Uncover accommodation,
discover activity and energy
• Iterative path finding
– Quick and effective coverage of
new domains
8

The creative ability to come up with unique, new and
compelling concepts through mental recombination.

EXPERIMENTAL IMAGINATION

9

Experimental Imagination

• Recognizing opportunity
– Confluence of wants and possibilities
• Creative conceptualization
– New combinations, lateral thinking
• Connecting ambiguous dots
– Finding surprising combinations

10

The ability to keep the whole and the parts in mind at once.
The ability to go from the specific to the general and back
again at will. The ability to connect levels.

MENTAL DUALITY

11

Mental Duality

• Handling conflicting
information
– Plus-And, not Either-Or
• Moving up and down
– Finding the ‘right’ level. Not
getting lost in the weeds or
the clouds
• Connecting the levels
– Understanding at one level
informs understanding at the
others

12

The ability to synthesize disparate, incomplete and uncertain
knowledge using all of the three thinking modes, to create
models of the complex systems that determine adoption.

QUALITATIVE SYNTHESIS

13

Qualitative Synthesis

• Seeing influences
– Extracting the essential cause
and effect dynamics
• Imagining futures
– Mental building and modeling
• Overcoming complexity
– Dealing with the brain’s
limitations

14

The ability to craft a compelling narrative and convey both
the rational and the emotional aspects of plausible futures.

CLARIFYING STORYTELLING

15

Clarifying Storytelling

• Communicating experiences
– Connecting on an emotional
level
• Distilling the essence
– Insuring the message is clear
• Portraying the dynamic
picture
– Handling inherent complexity

16

The ability to make decisions in the face of ambiguity and
uncertainty. To recognize the probabilistic and complex
nature of unfolding actions and accommodate this
complexity by keeping future options open.

OPTIONS DECISION MAKING

17

Options Decision Making

• Decisions with imperfect
information
– Incomplete, ambiguous,
uncertain, conflicting
• Qualitative Judgment
– Willingness to forgo quantitative
‘certainty’
• Options mentality
– Decisions to keep options upon
until they deserve to be closed

18

THINKING

19

Synthesis Thinking

Data and analytics to
discover patterns Analytic
Thinking

Synthesis

Design Systems
Thinking Thinking

Empathy with users to Cause and effect relations
create compelling between entities in a
experiences complex system

20

Analytic Thinking

A ‘typical’ market analysis spreadsheet
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 …
Total Available Market $ $ $ $ $ $ $ $ $

Market Penetration % % % % % % % % %

% share % % % % % % % % %

Average Sell Price $ $ $ $ $ $ $ $ $

Revenue $ $ $ $ $ $ $ $ $

Cost $ $ $ $ $ $ $ $ $

Yes, it’s true that a team at Google couldn’t decide
between two blues, so they’re testing 41 shades
between each blue to see which one performs better. I
had a recent debate over whether a border should be
3, 4 or 5 pixels wide, and was asked to prove my case.
Douglas Bowman - ex. Google designer

21

Systems Thinking

• Understanding Cause
And Effect
• Taking into account the
complete ecosystem
• Accommodating the
aspects of complex
systems – emergence
and non-linearity

Wal-mart Retail Link

22

Design Thinking

The essential ability to combine empathy,
• Experience over creativity and rationality to meet user needs
and drive business success. A creative process
Function based around the "building up" of ideas where
judgments are delayed until necessary.
• Empathy over
Attributes
• Elegance over Features
• Engagement over
Usability

23

Synthesis Thinking
Data and analysis
to discover patterns
Analytic # readers, #
Thinking books, demographic
s, income …

Artifact &
Adoption

Design System
Thinking Thinking

Empathy with users to Cause and effect relations
create compelling between entities in a
experiences complex system
Transformation of the Built-in 3G, books in
reading experience seconds, publishers
, authors, reviewers, …

24

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An innovators skills

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