"e-Commerce Insider" is a monthly report dedicated to the Chinese e-Commerce market. In this issue we focus on : - A must glance of latest cnnic report - Striking size of china online shopping with B2C as locomotive - Review of key B2C players in 2011 - B2C queen 360Buy's burning ambitions - Angry birds getting happier on taobao mall This report is issued by L'Atelier BNP Paribas www.atelier.net

1. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
Report compiled by:
Emily ZHOU (Shanghai)
Market Research Analyst
Cecilia WU (Shanghai)
Market Research Analyst
February 2012
 E-COMMERCE INSIDER
YOUR CHINA MONTHLY REPORT, BY L’ATELIER
In this issue
Disclaimer
The analysts mentioned above hereby certify that their
views about the companies discussed in this report are
accurately expressed and that they have not received
and will not receive direct or indirect compensation in
exchange for expressing specific recommendations or
views in this report.
The information and opinions in this report were
prepared by L’Atelier BNP Paribas, a wholly owned
company of BNP Paribas Group.
Usage of this document request license agreement.

2. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
FEBRUARY 2012
Index
Page
Graph /Table Content
Number
Chinese internet user size 2005-2011 2
Chinese mobile internet user size 2008-2011 3
Internet usage overview for the first half of 2011 4
China e-commerce users structure 5
Forecast of transaction size of online shopping in China 2008-2015 6
Structure of China online transaction 2009-2015 7
Top performers of B2C market share in China in 2011 8
List of bold moves made by 360buy lately 9
Snapshot of angry bird on Taobao Mall 12
Quoted Page
Quoted platform Page Number
brand/enterprise Number
Angry Birds 11,12 360buy.com 7,8,9,10,11
Facebook 1 360top.com 9
Gome 11 51buy.com 8
Mercendes-Benz 10 Alibaba.com 1
Suning 7 Amazon.com 8
Walmart 1 Coo8.com 8
Wanda Group 1 Dangdang.com 7,8,11
e.360buy.com 10
hotel.360buy.com 10
Kaixin001.com 1
m18.com 8
Minitiao.com 9
Newegg.com 8
Redbaby.com 8
Shangpin.com 1
Suning.com 7,8
Taobao.com 1,11
Tmall.com 7,8,9,11
Vancl.com 7,8
Yihaodian.com 1
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3. L’ATELIER | INNOVATION CENTER OF BNP PARIBAS
SHANGHAI, P.R. CHINA
FEBRUARY 2012
Digital Strategy Advisory
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