Toward the end of 2011, we witnessed “premature death” of some major online platforms, perhaps something to augur the arrival of harsh winter. Group buying in china is among the first to suffer from such coldness. Next one maybe the bubble burst of online luxury platforms. Whatever maybe the next one on the death toll, the propensity is that e-commerce industry in China in 2012 will go through the process of reshuffle. More articles you can find in "e-Commerce Insider", which is a monthly report dedicated to the Chinese e-Commerce market. Other focuses in this issue: - e-Commerce second most favored adventure for china startup - The rise of social e-commerce in china will be unstoppable - Watsons lands in taobao mall, pushing promotion - Vancl's bleeding loss, troubled ipo dream and much more - Chilly wind of china e-commerce winter blows. This report is issued by L'Atelier BNP Paribas www.atelier.net

1. e-Commerce Insider I January
E-commerce winter looming in
China in 2012

2. Article from e-Commerce Insider, the monthly report monitoring market trends in China
Early warning signs of e-commerce winter in 2012
A list of e-commerce trauma in 2011
Platform Description Get the full report
asia@mail.atelier.net
Group buying platforms •First half of 2011 group buying sites exploded to over 5000
•Toward the end of 2011, more than 1500 died while the remaining ones are
struggling for survival
l.163.com •Online luxury set up by Netease in Jan 2011
•Close down in Dec 2011
Yobrand.com •Previous MSN shopping mall in China
•Launched in 2009
•Shutdown in Nov 2011
Pinju.com •Shanda Pinju is set up in Nov 2011
•Rumored to walk on the brink of shutdown due to lack of funding
Online shop of Metersbonwe •The online shop was set up in 2009
•In Sep 2011, it stopped running due to the unbearable high costs
Youa.com •Youa, previous e-commerce platform set up by Baidu in 2008
•Shut down in March 2011; transformed into info navigation portal
Wooha.com •An online fashion and luxury platform set up in 2006
•In Dec 2011, it ended up its website being attacked by hacker and posting
condemnation on its boss for owing salary to all the employees
 Fear not! Such e-commerce reshuffle is salubrious for its growth and evolution! The best players will stay
strong in the market!
Harsh winter is preparing the better e-commerce spring , in future, right in your corner

3. What else are within e-Commerce Insider this month?
Get the full report
 This report will give you… asia@mail.atelier.net
Up-To-Date Market Data – List of graphs & charts on e-commerce Internet company insights
360buy.com
 China IT startup category ranking Chaoren360.com
Dangdang.com
 Cross countries comparisons for SNS influence on consumers
Iskong.com
 Survey of China budding SNS with social e-commerce potentials l.360.com
 Peek of Watsons flagship store on Taobao Mall Letao.com
Mojujie.com
 Vancl’s performance overview Peifoo.com
 Fund raising history of Vancl Qunar.com
Shangpin.com
 Recent shutdown of big B2C platforms in China Tmall.com
Brands & Retailers Strategy Updates
 Topics covered in this report
Online Group
Internet IT Startups Social Media B2C Market
Apparel Buying

4. Get the full report
asia@mail.atelier.net
More articles, More analysis
with e-Commerce Insider,
your monthly report dedicated to the Chinese market
€ 500 per month
(excluding business tax, for a 1 year subscription plan)
Each month
Exclusive market news
Latest available market data
New consumers trends
Brands' strategy
Review of new players

5. How to subscribe?
Request more information by email
asia@mail.atelier.net

6. Who we are?
Paris Headquarter
16, rue de Hanovre
75002 Paris – France
Asia Regional Office:
Cloud Nine Plaza, 9/F
1118, West Yan'an Road
L’Atelier is an independent consulting firm, part of
200052 Shanghai - China Shanghai
BNP Paribas Group. (8621) 62818533
Other available products US Regional Office:
2415, 3rd street - suite 231
 Research  Advisory  Workshops San Francisco, CA 94107 - USA
- Customized reports - e-Commerce Advisory - Promotional events 1(415) 8745525
- Case studies reports - Market Entry Advisory - Learning Expeditions
- Markets studies - Investment Advisory
Download corporate presentation San Francisco