L'Atelier's office in Shanghai

1. L’Atelier (Shanghai) Ltd. – BNP Paribas Group

2. Our mission
Assist your organization to understand and engage online
consumers, design and optimize efficient digital strategies
(communication, marketing, sales, internal organization) and
detect the latest disruptive trends arising within your industry
throughout Asia.
RESEARCH
STRATEGY
E V E N T S
TRAINING
L’ATELIER, Innovation unit created by BNP Paribas Group. At the forefront of digital technologies since 1978.

3. Our Services & Clients
RESEARCH
Market & Consumer
Disruptive Innovations
Competitors Analysis
Trends Scouting
STRATEGY
Digital Communication
Digital Marketing
E-Retailing
E-Business Management
E V E N T S
Conferences organization
On-site tours: China, Japan, South Korea
Keynotes of experts
TRAINING
Workshops Sessions
Training Seminars
Customized Online Platform

4. Our work
Client Needs Services provided
Launch e-Commerce in China Market study delivered to the country board of Converse with
• Overview of the market, trends & competitors recommendations and action plan validated by the global CEO
• Assessment of business opportunities (USA).
• Define market entry strategies
• Business modelling & planning
Digital marketing training seminars for APAC 2 Training Seminars (3 days each) organized for L’Oréal APAC
• Design and organization of training sessions (14 countries) about digital marketing in order to help the client
• Attendees: Marketing & Brand directors/managers to stimulate a customer-centric approach in marketing plan and
to upgrade digital skills to walk new business opportunities and
plan impactful cross-media campaigns.
Accelerate the digital transformation of Danone Global program where we designed & organized Learning
• Acceleration Workshops with Danone Waters & Expeditions & Workshops in 3 regions (Europe, North America
Danone Baby and Asia) to accelerate the digital transformation of Danone
• Singapore, Thailand, Indonesia, China
Launch several e-Commerce brands in China Organisation of 2 Learning Expeditions combined with Market
• Business meetings with local e-commerce players Research (monthly reports), workshops (Paris and Shanghai)
• e-Commerce Insider monthly report and Strategic advisory to support PPR’s online business
• Advisory e-Business global department development in China.
Being partner of the Digital Business Club Design, prepare and deliver 1 conference (half day long) in
• Topic: E-mailing marketing in Social Media Age Shanghai in order to present the company, meet potential
• Attendees: +40 brands & retailers clients and gain visibility with local market.

5. What we can do for you
ASSESS YOUR MARKET DESIGN DIGITAL STRATEGIES DETECT DISRUPTIVE TRENDS
We perform studies, reports and We support organizations to design Since more than 30 years, L’Atelier has
benchmarks allowing our clients to get a projects and strategies involving a strong been at the forefront of detecting and
clear view about their position within the expertise into digital fields such as analyzing digital innovations impacting
online industry. Our researches explore Digital Communication, Social Media, markets, companies and consumer
multiple axis including Consumers e-Marketing and e-Retailing Strategy. behaviors.
(size, segmentation, behavior),
Through various working formats With teams of experts within 3 continents
Competitors (key players, strategies,
(acceleration workshops, on-site tours…) (Europe, North America and Asia), we
business models) and Market views
and along with partners, we help you to offer our clients a unique platform
(size, structure, trends, value chain…).
bring ideas into motion! allowing them to see in advance
Our results allowed international brands upcoming disruptive trends and shift them
Our company also supports organizations
and retailers to identify new business into new opportunities.
to accelerate their digital transformation.
opportunities, launch new projects and
Through Trend Scouting reports,
support their digital strategies. We deliver Digital Training seminars
Customized newsletters, workshops
and Conferences for employees, from
with start-ups and cooperation with
INDUSTRIES ALREADY COVERED execution to board level.
think-tanks we deliver to our mother
Cosmetics In order to infuse the digital culture within company (BNP Paribas) and to our key
Luxury their organization at a larger scale, our clients continuous updates and analysis
Insurance & Finance clients can also “plug” into a customized about upcoming changes arising within
Mother and Baby Care online platform. Then, L’Atelier takes their industry or impacting their customers.
Footwear & Apparel care about the animation of your internal
Gaming communities, including daily market
Automotive updates.

6. Digital Strategy Advisory
We assist you to
Build efficient digital strategies at all levels
1 2 3 4
Digital Communication Digital Marketing e-Commerce Store Activation
Stores
Mobile mobile-to-store Web-to-store
Apps E-Mail
Blogs
capture
Web-to-store
SNS Shopping
Branded Online
Community
platform
BBS
Weibo E-Mail
SE
E-Mail capture
Engage
capture
KOL consumers
Owned Assets
Unified
Off-site destinations
Database
CLIENTS Drive sales
Our mission
Grow brand awareness, develop offer visibility and drive
online/offline sales

7. Digital Strategy Advisory
We assist you to
Design and Shape your e‐Commerce Strategy
1 2 3 4
Digital Communication Digital Marketing e-Commerce Store Activation
1 2 3
R E S E A R C H G o ‐ t o ‐ m a r k e t OPERATE E‐COMMERCE
Audit Monitor
Market Map & Analyze your E-Commerce
digital assets dashboard
Competitors
Business modeling
Trends
Consumers
+ Design & Assess
business scenarios
+ Operate the
platform(s)
Setup By you or a 3rd party partner
Build your
Recommendations e-commerce ecosystem Market updates

8. Research capabilities
DIGITAL TRENDS REPORTS CONSUMER & MARKET STUDIES

9. Workshop capabilities
CLASSROOM STYLE ON THE FIELD
Digital Marketing Training workshop for L’Oreal
Google China visit
Baidu visit
Visit of Liba.com

10. Digital Business Club powered by L’Atelier
Club for Brands & Retailers
ENRICH YOUR NETWORK & SHARE YOUR EXPERIENCE
Conferences
Round tables Networking
e-Reputation
Group Buying Customer Relationship
Management
Social Commerce
e-Commerce Solutions Online Luxury
Online Community Management Innovative Startups In-store innovations

11. Digital Business Club powered by L’Atelier
Some members of the club

12. About us
Contact us
L’Atelier (Shanghai) Ltd.
哲翰管理咨询(上海)有限公司
asia@mail.atelier.net
L’Atelier is an independent consulting firm, part of Find us
BNP Paribas Group.
L’Atelier BNP Paribas
SHANGHAI OFFICE
Cloud Nine Plaza, 9/F
1118, West Yan'an Road
200052 Shanghai - China
(8621) 62818533 Shanghai