Social media transforming traditional media
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Social media transforming traditional media
- 1. Backyard Wisdom 2.0 How Social Media Transformed a Traditional Media Effort Margaret Lawrence Specialist, Communications and Marketing Carol Whatley Director, Communications and Marketing The Alabama Cooperative Extension System (Alabama A&M University and Auburn University) is an equal opportunity educator and employer.
- 2. Backyard Wisdom Basics • Broadcast by a local public radio station • 5-minute show about gardening, nature, and outdoor living • Conversational Q & A between host and expert guest • Joint venture of ACES and AAES • Underwriting costs shared
- 3. August 2004—Show launched • Promoted with traditional media efforts • Press releases • County agent columns • Static website
- 5. February 2007—Blog is added to website • To increase educational information disseminated • To increase traffic to website
- 6. February 2010—Website redesigned • SharePoint environment • Allowed upload of MP3 files • Began uploading to AU iTunesU site
- 8. Winter/Spring 2010—Social media component added • Twitter • Facebook
- 11. Date Visits Average by Day Visitors March 2010 285 9 140
- 12. Date Visits Average by Day Visitors 2010 11,603 39 3,942
- 13. Date Visits Average by Day Visitors 2010 11,603 39 3,942 2011 31,671 86 12,756
- 14. Date Visits Average by Day Visitors 2010 11,603 31 3,942 2011 31,671 86 12,756 2012 22,585 143 7,365
- 16. • Lessons Learned • Your Ideas • Questions? Thanks for Attending! The Alabama Cooperative Extension System (Alabama A&M University and Auburn University) is an equal opportunity educator and employer.
Notes de l'éditeur
- Carol does introduction. Bookend for the presentation. Would like people to think about the underlying reasons why this effort worked
- Backyard Wisdom began as a traditional radio program.Produced one month in advance and entire month’s show delivered to public radio station at first of month.It was a format that was easily accepted by on-campus faculty. Come to my radio studio, stand in front of a microphone and talkViewed as a cost effective way to put Extension and AAES back on radio even as we dealt with combined challenges of reduced staffing and funding and commercial radio’s reticence about using pre-packaged soundbites and other materials from Extension
- Preoccupied with getting technical audio details down pat.Probably didn’t initially promote as strongly as we might have.
- Still don’t put as much effort as might have. Blogging still a strange concept to a newswriter. Not really fully committed to blogging this early state
- 41 shows uploaded in 201076 blog postsBegan doing Wordless Wednesday postsTraffic is still lowWord is not getting out
- 41 shows uploaded in 201076 blog postsBegan doing Wordless Wednesday postsTraffic is still lowWord is not getting out
- Joined Twitter first actually 9/25/09---didn’t really begin using aggressively until 2010March 11 2010 Joined Facebook
- Joined Twitter first actually 9/25/09---didn’t really begin using aggressively until 2010March 11 2010 Joined Facebook
- Not a full year—just ten monthsVisits to any part of the Backyard Wisdom Website. Visits averaged over 10 months not entire year
- 2012 numbers as of June 62011 Percentage of visits coming from Facebook directly 18.882012—Percentage of visits coming from Facebook directly 13.35Visits by wireless/mobile devices continues to increase1400 downloads in 2012 so far but that doesn’t include podcast downloads from AU iTunes5700 downloads in 2011 skewed by downloads of tree poisoning podcasts(4400)
- New ways to promote Backyard Wisdom---making use of pinterest now. Considering adding live chat component. Recent (June 8 2012) guest host on Twitter #groundchatCarol—final commentsCommit to funds neededCommit to time requiredEncouraging staff to be involved networking and associationsThings to foster more creativityAllow them to pursue professional trainings
- Carol does introduction. Bookend for the presentation. Would like people to think about the underlying reasons why this effort worked