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Immersive AR using Layar’s API
            Dirk Groten, CTO
August 17, 2009




             June 18, 2010
Layar Stream Algorithm




                    http://www.flickr.com/photos/generated/2585011205
Behind the scenes...

                       http://www.flickr.com/photos/adjourned/1636521574/
Amazon Cloud



Google App Engine
                    http://www.flickr.com/photos/scottash/428610968/
x 20




                                    normal

  01:00 01:15 01:30 01:45 02:00 02:15 02:30 02:45




                                                    The effect of the Verizon Layar Ad
                                                    during the Lakers - Celtics game

http://www.flickr.com/photos/yogma/2549793373
Some cool features of
  the current API




                        © 2010, Layar B.V.
There’s audio...




“uri”: “audio://mylayer.com/surroundsound.mp3”

                         http://www.flickr.com/photos/suzanneandsimon/886401250/
Auto-triggers

“actions”: [{ “label”: “ Watch”,
                “uri”: “video:/splintercell.com
                           /explosion.3gp”,
 “autoTriggerRange”: 5,
  “autoTriggerOnly”: true}]
Layar intents




 layar://princeofpersia/?SEARCHBOX=start
User authentication


Cookies!




                       http://www.flickr.com/photos/mache/166940673
Create more immersive
     experiences




            5 new features


                                                              © 2010, Layar B.V.
                             http://www.flickr.com/photos/ac_theart/3836740910
1. REST actions

•   Perform background HTTP request to your server
•   Return a text message or instruct Layar to reload/
    update POIs
•   Intents including any custom parameters



                                                         © 2010, Layar B.V.
Treasure hunts




... without leaving AR view
                        © 2010, Layar B.V.
clues to find next treasure



                                                                    © 2010, Layar B.V.
                              http://www.flickr.com/photos/35808624@N07/4092711960/
2. Flexible refresh rate


•   Specify the time between getPOI requests
•   Instead of current 5 minutes




                                               © 2010, Layar B.V.
moving POIs




                                                 © 2010, Layar B.V.
              http://www.flickr.com/photos/whiteoakart/143472785/
3. Action on entire layer


•   Specify an action for the layer, not a particular POI
•   Link to web page, video or REST call




                                                            © 2010, Layar B.V.
Place easter eggs




        this one is mine!



                            © 2010, Layar B.V.
4. Customize AR experience

•   Specify per POI whether or not to show an info field
•   Specify per POI what happens when the user clicks
•   Focus more on the AR experience, less on the info



                                                          © 2010, Layar B.V.
© 2010, Layar B.V.
5. Animations


•   Texture animations
•   Repetitive animations (rotation, oscillating)




                                                    © 2010, Layar B.V.
Texture animations




                     Oscillate
Rotate




                            © 2010, Layar B.V.
•   Documentation available now on the wiki
•   Details tomorrow at workshop
•   Available this summer




                                              © 2010, Layar B.V.
Better positioning
•   Skyhook Wireless
•   To be included in all clients that don’t support it
    natively
•   Starting with Android this Summer




                                                          © 2010, Layar B.V.

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Immersive AR using Layar’s API