Presentation to OEAP members on 6 October 2016

1. Learning Away was founded and initially developed by Paul Hamlyn Foundation

2. Welcome
OEAP Conference 6 October 2016
Kim Somerville – Campaign Coordinator
Peter Carne - Learning Away Adviser
Elaine Skates – CLOtC Chief Executive
Learning Away was founded and initially developed by Paul Hamlyn Foundation

3. Action Research
Phase

4. Compelling research
5 years
60 schools
13 partnerships
Over 12, 500 pre and post surveys with
students, parents and staff
Over 100 focus groups

5. ‘Learning Away has shown that a residential learning experience
provides opportunities and benefits/impacts that cannot be achieved in
any other educational context or setting. The impact is greater when
residentials are fully integrated with a school’s curriculum and ethos.’
Learning Away Final Evaluation Report, York Consulting 2015

6. 10 guiding
principles

7. 10 guiding
principles1. fully integrated with school curriculum
2. designed and led by teachers and students
3. inclusive and affordable for all
4. meets students’ specific learning needs
5. learning is reinforced back in school
6. part of a progressive programme of experiences
7. includes a wide range of new and memorable
experiences
8. allows space for developing relationships
9. evaluated rigorously
10. supported by senior leadership and school governors

8. highly effective
Brilliant
Residentials

10. Campaigning
Phase
Learning Away was founded and initially developed by Paul Hamlyn Foundation

12. The Vision
• We want more children and young people taking part in
residentials
• We want improved quality of residential provision in line
with the principles of Brilliant Residentials

13. The Aims
• Influence the practice of:
• Schools (Non-adopters, adopters, champions)
• Residential providers
• Initial Teacher Training providers
• Policy makers
• Parents
• Youth groups / organisations
• Raise awareness that residentials do not need to be expensive … they must
be affordable and inclusive to be brilliant.

14. Residentials are brilliant.
• School trips with an overnight stay can be life changing experiences
for children.
• Backed by extensive research Learning Away have created a range of
free resources to help schools and providers develop Brilliant
Residentials of their own, which will lead to improved ….
Messaging

15. Resilience
Achievement
Relationships
Engagement
…. and brighter, brilliant
futures for young people.

16. • Not an endorsement
• A symbol of support and pride
• Drive awareness to change behaviour
• Provide a call to action
Branding

19. • Earned and owned … not bought!
• Online
• Publications & Print
• Events
• PR & Media
Tools

20. Online
• Pledge system
• Fresh content on website (Case
studies, news, blogs)
• Brilliant Residentials toolkit
• New Facebook profile
• New animated video
• Significantly increased following on
social media

21. Publications & Print
• Visual identity & guidelines
• Events and exhibition material
• Digital campaign pack for providers and
schools to use
• E-newsletters
• Renowned faces in arts, heritage and
outdoor education pledging their support
for Brilliant Residentials
• http://learningaway.org.uk/news/2016/chief-scout-bear-grylls-endorses-
brilliantresidentials-campaign/

22. Events
• Successful communications launch
• Education and learning outside the
classroom events and conferences
• Workshops and training to schools and
residential providers
• Create and attend other virtual
seminars / sharing / Q&A sessions

23. PR and Media
• BBC Breakfast coverage reaching 6 million
worth £1m
http://learningaway.org.uk/news/2016/bbc-
report-on-the-profound-impact-of-brilliant/
• Develop links to foster regular columns /
articles / features in education press and
media
• Respond to relevant consultations to argue
the value and impact of good quality
residentials

24. What now?
• Spread the Brilliant Residentials message and free resources to
schools – EVC training
• Become a Champion
• Pledge your support
• Use the digital pack – display the Brilliant Residentials logo
• Share news and photographs online #BrilliantResidentials
• Provide case studies

27. Evaluation
Learning Away was founded and initially developed by Paul Hamlyn Foundation

35. Suggested email
I am proudly supporting the ‘Brilliant Residentials’ campaign which promotes
and champions school trips with an overnight stay and disseminates the
compelling findings of the Learning Away programme. Through its action
research, spanning five years, the Learning Away programme has produced
overwhelming evidence about the numerous positive impacts a residential
experience can have on pupils, staff and the wider school community.
I am helping Learning Away to track the quality of residentials currently
taking place, and I would be very grateful if you could complete a short online
survey (which should take no more than 5 minutes of your time).
You can view the survey here [Insert link].
Continues …

36. We will be circulating the survey at the start of each term from now on in
order to track any change, so I will keep you posted of when the Spring
survey needs to be completed.
I do appreciate how busy you are; please know that your answers to the
survey will be invaluable to the continued monitoring and improvement of
residential experiences for children and young people. I hope you will find
time to support this excellent cause.
To find out more about Learning Away and the Brilliant Residentials
campaign visit the Learning Away website or follow the campaign on
Twitter or Facebook.
Thank you for your help,

37. Updates
Council for Learning Outside the Classroom
Elaine Skates, Chief Executive

38. Learning Away was founded and initially developed by Paul Hamlyn Foundation
Thank you
lotc.org.uk
learningaway.org.uk
#BrilliantResidentials
learningaway@lotc.org.uk