Presentation for Boulder Digital Works about process in digital advertising. Includes my take on the situation from experience at Xylem Digital.

1. Process x 3
Great digital won’t happen without purpose
September 14th, 2010
John Gilbert
Xylem Digital
Creative Director & Director of all Things Digital

2. Process
What is it
Process or processing typically describes the act of
taking something through an established and
usually routine set
of procedures to convert it from one form to
another, as
a manufacturing or administrative procedure, such
as processing milk into cheese, or processing

3. Process

4. Process (my opinion. part 1)
Process is a
b*tch

5. Process
idea + ??? = profit

6. Process

7. Process (my opinion. part 2)
it can:
kill your ideas.
kill your productivity.
kill your company.
become your focus.

8. Process (my opinion. part 3)
you must have one.

9. Process
creative is chaotic. you
Bipolar disorder can be linked with “sharpened and unusually creative
thinking.” The link between bipolar disorder and creativity is widely
accepted as fact. When psychologists measure the creativity of those who
suffer from bipolar disorder, their findings are not within the normal
range. They are apt to find creative genius among samples of individuals
affected by bipolar disorder.
The level of creative genius that they measure in these samples is
extremely
rare among the general population. Numerous famous poets, writers,

10. Process
It’s natural to fight against
process. you need to let it
happen.

11. Process
you need to understand the
process enough so you
know when to punt.

12. Process
the “industry standard”
- it’s the standard for a reason.
- everyone does it the same way.
- slow and expensive
- not fast
(software is not a process)

13. Process
it assumes
way too
much.

14. Process xylem interactive
process was very simple. it
followed the funnel. we did
great work but at great
expense.
microsoft project. not really any ux.
worked some crazy ass hours.

15. Process xylem cci
process was extensive. we
did great work but at the
companies expense.
creative manager pro. basecamp. ux.
meetings. meetings. meetings.
tons of people.

16. Process xylem digital
process is working.
everything was simplified.
communication is key.
simple project management. simple
ux. less meetings. accountability for
everyone.

18. Process xylem digital
think like a startup. have
purpose. have fire.
innovation. creative. technology.
strategy.

19. Process
wtf?
process is about knowing
what’s behind you and
what’s in front of you.
make work. be actionable. take charge.
iterate often. talk.

20. thanks
Great digital won’t happen without purpose
September 14th, 2010
John Gilbert
Xylem Digital
Creative Director & Director of all Things Digital