Михаил Черномордиков: Apps
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Презентация Михаила Черномордикова (Microsoft).
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Михаил Черномордиков: Apps
- 1. ПРИЛОЖЕНИЯ Михаил Черномордиков Руководитель отдела экспертов по стратегическим технологиям Microsoft mik@microsoft.com
- 3. 1млн+ приложений сегодня 15000 новых каждую неделю 3 10/16/2012
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- 9. So, apps vs. browsers. Who is winning? •Apps have finally taken a slight lead in overall penetration: The percentage of all U.S. mobile users accessing a mobile browser increased from 29% in February 2010 to 50% in May. The percentage of U.S. mobile users accessing downloaded apps rose from 28% to 51% over the same period. •People spend far more time in apps: Americans spend more time per day on apps that they do on the web — both desktop and mobile combined. •Time spent in apps is surging: According to Nielsen, the minutes spent per month on apps more than doubled from March 2011 to March 2012. Many of our most time-consuming mobile activities — games, social networks, and music — are accessed through apps. Time spent on the mobile web was basically flat. •But there is plenty of growth to go around: Even though time spent on mobile browsers is flat, audiences will still grow with increased smartphone penetration. And with certain companies are starting to offer vastly improved mobile browser options, the tides can always turn. •This may not be a winner-takes-all competition: As we detail in a recent report, HTML5 web-based apps are a more promising technology long-term, and could completely change the playing field.
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- 16. Windows Store – Беспрецедентный охват С момента начала продаж Windows 7 по март 2012. Данные IDC 1 10/16/2012 6
- 17. People will be able get Windows 8 starting on October 26th either by upgrading for $39.99 or on a new PC or device. And if you buy an eligible Windows 7 PC today, you will be able to purchase an upgrade to Windows 8 Pro for $14.99 (U.S.) through the Windows Upgrade Offer.
- 18. Windows Store
- 19. Стоимость регистрации в год Физические лица Компании Студенты и стартапы $49 $99 $0 DreamSpark BizSpark Регистрация в Windows Store добавлена в MSDN-подписки!
- 21. Платные приложения Возможности Контроль цены (0$, $1.49-$999.99) Через Microsoft и сторонние платежи
- 22. Триалы Возможности – без кода, по Легко создается (по времени функциональности через API) Аналитика для анализа эффективности
- 23. Встроенные платежи Возможности Через Microsoft и сторонние Каждая сущность имеет свою цену и срок действия
- 24. Реклама Возможности На HTML/JS можно внедрять существующие рекламные сети Microsoft Advertising
- 25. Подписки и истекающие заказы Возможности платежи с Временные внутренние продлениями (инициализируется пользователем) Сторонние подписки и механизмы оплаты
- 26. 23 октября Москва 2 10/16/2012 6 windows8summit.ru
- 27. 2 10/16/2012 7
Notes de l'éditeur
- OEM and MNA partners (Samsung, Dell, HP, Asus etc) to provide a slew of other form factors OEMs are specifically looking to Education as a key vertical. Why? Simple. Education provides the volume by which they can compete effectively against Apple and Android devices. While margins may be slim, the economy of scale offers benefits to the consumer business. In large scale deals, form-factor is a huge advantage – few tenders are for one form factor alone (ex Brazil – MultiPoint Server and shared computing, desktops for computer labs etc. – Microsoft’s ability to bring one OS to all of these form-factors is a big deal in tenders)
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- Register as an individual: This is appropriate when you have not formed a business entity specifically for the purpose of developing and selling apps. This requires that you live in one of the developer markets that the Windows Store supports. Register as a company: This is appropriate if you have a business entity specifically for the purpose of developing and selling apps. You must have the business registered in one of the developer markets that the Windows Store supports. We verify the identity of every business
- “Developers earn up to 72% more per sale at the lowest price point”- 80% of a $1.49 app is $1.192 compared to 70% of a $0.99 app is $0.693