This document summarizes Glossier Inc., a millennial makeup company founded in 2014. It discusses Glossier's focus on skincare, wellness, and fragrance products for women. The company operates successful e-commerce and retail stores in several countries. The document then outlines Glossier's plans to expand into conversational commerce through messaging platforms like WhatsApp and Facebook Messenger. It discusses the benefits for customers through more personalized shopping experiences and the potential for increased sales and brand loyalty for Glossier. Finally, it provides an overview of the phases and budget to implement a conversational commerce strategy.

1. Project and Portfolio III: Marketing - Online
Assignment Week 4: Intrapreneurial Business Presentation
Luis A. Marquez Rivera
0004627680
Full Sail University
Melissa Schumman
Course Instructor

2. - Emily Weiss, CEO of Glossier, Inc.
“Glossier is really for anyone who wants to
embrace the present and live in the now.
It’s about embracing constant change and
who you are at any given moment, and
That’s often someone who’s imperfect - and
that’s cool.
“

3. Our company Glossier, Inc. is the fast-growing millennial makeup company, a
private and independent online retailer company that focuses on skincare,
wellness and fragrance products for women. Founded in 2014 by our Chief
Executive Officer Emily Weiss, Michael Harper, and Nick Axelrod, our main
headquarter are located in New York is the home of 250 employees. Apart from
successful our e-commerce business model, we also have our products in over 29
retails across the United States, from skincare, makeup, body, and fragrance. Our
business to consumer operates in the United States, Canada, United Kingdom,
Ireland, France, Denmark, and Sweden.
About Our Company

4. Skin first. Makeup second. Smile always.

5. Driving Glossier into Conversational Commerce

6. Social Networks
FACEBOOK, TWITTER, INSTAGRAM, YOUTUBE
Mobile App
ANDROID / APPLE IOS
SMARTPHONES
E-Commerce Website
WWW.GLOSSIER.COM
Messaging Apps
United States: WHATSAPP / MESSENGER /
Globally: VIBE / WECHAT
Glossier’s Digital Platform Ecosystem

8. Think Globally. Chat Locally.

9. Whatsapp
Facebook
Messenger

10. What is Conversational Commerce?

11. Why Conversational
Commerce
is our Future?

12. Reasons consumers message with businesses.
Source: Facebook

13. How Conversational Commerce Impacts Shoppers
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Awareness
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Research
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Evaluation
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Conversion
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Re-Purchase

14. Amazing Benefits for our Customers
E-Commerce Driven Solutions
Cost and Time EffectiveDirect Line to our
Audience
Lead Generation on
E-Commerce Platforms
More Products Reviews to
Increasing social proof that
leads to conversions
Notify customers that
They orders Are shipped
Create a Positive Smart
Shopping Experience

15. Our Goal
Conversational Commerce can help
Glossier to Boost More Sales and
Generating Brand Loyalty
Up to 75% in More Sales

16. They work better when
they get to work together.

17. Research
Project Implemmentation by Phases
Design LaunchProgramming Content
May 5
Phase 6Phase 4Phase 3Phase 2Phase 1
August 5May 20 June 3 July 1 July 15
Testing
Phase 6

18. Key Performance Indicators

19. Design
Project Investment
Programming
Marketing
$5,000
$75,000
$100,000
Total: $180,000

20. THANK YOU