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Human and Animal Healthcare
Where do they meet?
Cynthia Cole DVM, PhD, DACVCP
Technical Partner, Digitalis Ventures and
The Companion Fund
Digitalis Ventures:
The Companion Fund
 $100M+ Mars-backed VC Fund dedicated to the
companion animal space
Dogs aren’t small humans
(cats are aliens)
 FDA does accept dogs as models for some safety studies.
 But safety profiles can be very different
 Dogs are omnivores; cats are obligate carnivores
 Both species share some diseases with humans (cancer, diabetes,
osteoarthritis, etc.) but there are some significant differences.
(cardiovascular disease)
 Important to understand the species!
Solving a problem vs creating a want
 Obesity
 Activity monitors?
 Specialized diet
 Access to veterinary care
 Affordability
 Distance to a clinic
 Mobility issues for the owner
 Cost of medications
 Availability of veterinary
clinics
 “Inadequate of nutrition”?
 Gluten-free diets
 Keto diets
 “Clean” diets
 Grooming and bathing products
and services.
 Clothes
 Pet walkers
 Etc.
Specific Opportunities
Supplements  Huge market, very fragmented,
 Very little science to support the
actives;
 Brand and marketing
 How do you differentiate your
products?
Telemedicine- a cautionary tale
Nutrition
 “Fresh” all the rage.
 Very competitive space
 Raw
 Limited ingredients
 Keto
 Freeze-dried
Take home- if your coming from human
healthcare….
 Understand dogs and cats
 Don’t over index on the “humanization” of pets
 Solving a problem or creating a want

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mHealth Israel: Human and Animal Healthcare- Where do they meet? Presentation by Cindy Cole, Digitalis Ventures

  • 1. Human and Animal Healthcare Where do they meet? Cynthia Cole DVM, PhD, DACVCP Technical Partner, Digitalis Ventures and The Companion Fund
  • 2. Digitalis Ventures: The Companion Fund  $100M+ Mars-backed VC Fund dedicated to the companion animal space
  • 3. Dogs aren’t small humans (cats are aliens)  FDA does accept dogs as models for some safety studies.  But safety profiles can be very different  Dogs are omnivores; cats are obligate carnivores  Both species share some diseases with humans (cancer, diabetes, osteoarthritis, etc.) but there are some significant differences. (cardiovascular disease)  Important to understand the species!
  • 4. Solving a problem vs creating a want  Obesity  Activity monitors?  Specialized diet  Access to veterinary care  Affordability  Distance to a clinic  Mobility issues for the owner  Cost of medications  Availability of veterinary clinics  “Inadequate of nutrition”?  Gluten-free diets  Keto diets  “Clean” diets  Grooming and bathing products and services.  Clothes  Pet walkers  Etc.
  • 6. Supplements  Huge market, very fragmented,  Very little science to support the actives;  Brand and marketing  How do you differentiate your products?
  • 8. Nutrition  “Fresh” all the rage.  Very competitive space  Raw  Limited ingredients  Keto  Freeze-dried
  • 9. Take home- if your coming from human healthcare….  Understand dogs and cats  Don’t over index on the “humanization” of pets  Solving a problem or creating a want