2. The profile and audience I aimed
for.
My magazine is multi genre, every month focusing on one genre,or
more streamlined to one thing, so you may ask, how can you have
an audience, well like a news paper that covers many sections they
aim for a class, and a intellect.
My audience are smart lower middle to upper class music
lover, they like music, good music, regardless on what genre it
is, they appraise the people behind it. But no be more narrow to
sum it up in 3 words, “smart, but cool” would be it.
3. Dress code. And position.
I wanted my model to wear glasses, I wanted him to have the smart
Calculated look, to link with my target audience.
The blazer presents a smart but professional look(as he is in the
Music business) but it’s causally worn, like a smart, but cool
Person would do. Again trying to link with the audience.
I wanted the hands in the pockets, to show that its casual, as
The nature of the magazine, and the casual audience it wants,
As a more die hard crowd, they would be into a more genre
Focused magazine.
This is a dominate interpretation since the target audience I wanted
Is a smart but cool person, thus supporting the ideas about my
Chosen social group and stereotype.
4. Inspiration
It is when I saw this picture of Elvis Costello
Who was known for dressing smart and
sometimes criticised for the mix of genres, and
although my magazine is not for people who
do multiple genres it features it, this guys style
was a key inspiration
5. How this links to my target social
group
This links to my target social group for many reasons
I set my target audience to be young cool and smart, and smart
people don’t discriminate, they like all genres of great quality and I
want to give them the niche experience in my magazine. In other
words I want to represent my target audience how they should be.
Typical target audience member (left)
Thought I needed one female in my work.
6. Other images to support me.
My model is the age of the target audience, dressed and styled the
way I want to treat them, smart and un-discriminatory.
