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Can’t Get There
     From Here
Achieving Organization 2.0
        Meredith Farkas
       Norwich University
So what is library 2.0?
Web 1.0: Democratized
Access to Information
Web 2.0: Democratized
    Participation
Revolutionary or evolutionary?




http://www.davidleeking.com/2007/08/24/library-20-ripples-another-go-at-the-graph/
What is different now?
Technology has enabled
us to do so much more
but we’re no longer the
only game in town.
Library 2.0 is a
        state of mind
•Working to meet changing user needs
•Trusting our users (radical trust)
•Getting rid of the culture of perfect
•Aware of emerging technologies and
  opportunities
•Looking outside of the library world for
  applications, opportunities, inspiration
We really need
 to do these Web
 2.0 things all the
other libraries are
       doing
I think our library really needs a blog
 to be relevant to our patrons. Don’t
     worry, I’ll handle everything.
This will be the best
 library blog ever!
So what’s the
  problem?
Why does it fail?
• Use of social software is not seen as furthering
  the library’s mission

• Social software is treated as someone’s
  “pet project.”

• Social software is not planned for strategically
  like other technologies

• Once the newness wears off, people are less
  motivated to contribute

• Staff are not given time to work on social
  software
Building
Organization 2.0
Know your users
Develop a Learning Culture
Question Everything
Integrate 2.0 philosophy and tech
       into library planning
Use technology to
 solve problems
Improve communication
    with our users
Highlight our Collections
Make our services more visible
Improve internal
knowledge sharing
Develop a Risk-
Tolerant Culture
Beware the Culture of Perfect
Be Agile
Good Ideas can Come from
  Anyone and Anywhere
Give Staff Time for
Creative Endeavors
Nurture Talent
Encourage Network-Building
Create Partnerships
Be transparent with staff
Be transparent with
      patrons
Involve Staff from All
  Levels in Planning




I can haz your cooperation?
Understand Staff Needs
   and Limitations
Plan for the Continued use
 and Maintenance of Tech
Assess, Assess, Assess!
Time Must be Devoted to all This
Will you need to create
new jobs or just shuffle?
Is your organization (as it is
 currently structured) able
  to make all this happen?
Thanks!

        mgfarkas@gmail.com
         AIM: librarianmer
     Links and presentation at
http://meredithfarkas.wetpaint.com
Photo Credits
•   Library 2.0 Meme Map http://flickr.com/photos/gbierens/178568449/ by Gerard Bierens

•   Digitage Web 2.0 http://flickr.com/photos/oceanflynn/315385916/ by ocean.flynn

•   Long Range Plan Discussion http://flickr.com/photos/maubrowncow/2763362494/ by Nebraska
    Library Commission

•   TBLC Annual Meeting http://flickr.com/photos/sylvar/287940515/ by Sylvar

•   Amazing PowerPoint Presentation http://flickr.com/photos/maubrowncow/2763362494/ by
    maubrowncow

•   Dewey or don't we? http://flickr.com/photos/scampion/1500054745/ By scampion

•   RISK #2 http://flickr.com/photos/tollaksen/967960/ by Bjornar

•   Perfection http://flickr.com/photos/unloveable/2401166750/ by unloveable

•   IMG_2016.JPG http://flickr.com/photos/stevenjude/848723658/ by stevenjude

•   Wait: I’ll fix it. http://flickr.com/photos/stshores24/488419188/ by sshores24

•   Farm Cat Group http://flickr.com/photos/weesmalldoll/432578986/ by weesmalldoll

•   The Spongebob Square, Er, Roundpants Juggle http://flickr.com/photos/cayusa/2574029855/ by
    Cayusa

•   Rapid Shuffle http://flickr.com/photos/latitudes/66424863/ by Johnny Blood

•   sunny day http://flickr.com/photos/iamthebestartist/2226165685/ by jessamyn

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Can't Get There From Here: Achieving Organization 2.0