A project involving children and youth in the celebration of Canada's 150th birthday celebration through a community mural project.

1. 150 REASONS
… why we love Canada
1CRA 897960456 RR0001

2. OUTLINEVIBE ARTS
Who we are
Where we work
150 REASONS WHY WE LOVE CANADA
1. Customized artwork for your offices
2. TTC Art Festival
ADDITIONAL INFORMATION on VIBE ARTS
Board of Directors and Board of Advisors
VIBE Arts Social Return on Investment (SROI)
Community Partners
Awards and Accolades
Contact Information
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Mural created by VIBE Arts team of youth at the corner of Belfield and Kipling

3. SYNOPSIS:
In 2017, Canada celebrates its 150th birthday. This is a pivotal milestone for our country that allows
us to connect with our past, celebrate who we are and build a legacy for tomorrow. All Canadians will
be inspired and we would like to introduce an opportunity that will engage your organization as well.
You can choose ONE or BOTH of the following projects:
1. TTC ART Festival: Thanks to a $100,000 in-kind donation of murals from PATTISON Outdoor
Advertising, for 8 weeks Summer 2017, the TTC will host 60 original pieces of art reflecting the
150 REASONS we love Canada. Youth from some of Toronto’s more challenged communities
will bring these reasons to life through art. Your logo would be on the TTC panels.
2. Commissioned artwork for your offices: Under the guidance of a professional artist, youth
would create a customized piece of art for your offices that will reflect the 150 REASONS we
love Canada. These reasons could evolve from Canadians across Canada or from your
employees giving them a sense of project ownership as they reflect on the REASONS they love
Canada.
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Four of 60 murals created by VIBE Arts and youth to welcome the 41 nations visiting Toronto for the 2015 Pan Am Games. The WELCOME 41 murals were
displayed for 8 weeks throughout the TTC Subway system thanks to an in-kind donation by Pattison Outdoor Advertising .
Nicaragua BahamasBelize

4. VIBE ARTS
We provide opportunities for youth in under-resourced communities to engage
meaningfully in free high quality arts education. VIBE believes that no child should be
deprived of the creative spark that comes with early exposure to the arts simply because
of financial circumstance.
Last year alone: over 7, 000 youth participated in over 1152 workshops in 97 different
venues with 70 different collaborative partners. Programming typically runs for 8 weeks
in each venue. 4

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WHERE WE WORK:
Our focus has been the 13 Priority Neighbourhoods identified as neighbourhoods with the lowest equity
scores across a range of benchmarks. We work in schools, community centers, public housing, hospitals,
hospices, libraries, parks, detention centers, shopping malls and shelters – anywhere young people are
found.
The neighbourhoods include: Jamestown, Jane/Finch, Weston-Mt. Dennis, Lawrence Heights, Regent
Park, Victoria Village, Warden Woods, Kingston/Galloway, Malvern . Toronto Central, Flemington Park
etc. We are open to working in any under-resourced neighbourhood that are partners recommend.
Mural created by VIBE Arts emerging artists at
the corner of Belfield and Kipling. Mural
reflects the history of the neighbourhood.

6. 150 REASONS
we love Canada
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7. 1. The TTC Art Festival
In 2017, Canada celebrates its 150th birthday. This is a pivotal milestone for our country that allows us
to connect with our past, celebrate who we are and honour our exceptional achievements.
SOCIAL MARKETING OUTREACH: A social marketing outreach program will generate the 150 REASONS
Canadians love Canada; youth from diverse communities will reflect on these 150 REASONS and bring
them to life through art.
YOUTH AS ARTISTS: Working with local professional artists and emerging youth artists, 30 groups of
youth from under-resourced communities will create 60 original ( 6 feet x 4 feet )murals that will
visually represent the 150 REASONS. If you wish to recommend a community partner i.e. Boys and
Girls club or a school or a community, we would be pleased to include.

8. BRINGING THE 150 REASONS TO LIFE: VIBE Arts roster of professional artists and arts
assistants will help facilitate the discussion, reflection, planning and teamwork needed to bring the
150 REASONS to life; they will lead the programs offered in schools, aboriginal agencies, hospitals,
homeless shelters, in schools for children with disabilities, and in partnership with community
centres and local libraries. All materials will be provided as all our programming is free for youth.
150 REASONS: Since REASONS could be anything from the “Smell of grass in the spring” to
“Freedom”, the panels will present the young artists with many sources of inspiration.
NUMBER OF YOUTH INVOLVED: There will be 30 venues involved in the creation of 2 murals each;
each venue/program is an 8 week project led by an emerging artist and 2 youth artist assistants
engaging approximately 500 marginalized youth.
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9. PATTISON IN-KIND CONTRIBUTION: Thanks to a $100,000 in-kind donation from PATTISON, VIBE
has received an 8 week donation of 60 advertising panels ( 6 feet x 4 feet) located in Toronto’s
subway platforms for 8 weeks (Summer 2017 ). The original art will reach 1.2 million riders daily.
IMPACT: This project will create a heart-warming connection with all Canadians. It will reflect
Canadian cultural values of inclusiveness and diversity, while provoking dialogue about our country
in the families, classrooms and communities of the young artists involved in the project and the
TTC passengers as well.
OUR ASK: Any donation amounts are appreciated. However all partners contributing $15,000 to
the 150 REASONS project will have their logo prominently included on the 60 PATTISON panels.

10. 2. CUSTOMIZED ARTWORK
THEME: For the artwork for your office, we could use the 150 Reasons from our social outreach or
alternatively we will ask your employees to reflect and share their top 150 REASONS that they love
Canada. We can also tweak the theme to be more in line with your mission or business objectives.
ARTISTS: We will take these REASONS and working with marginalized communities, we will engage
youth to turn these REASONS into a piece of art for your offices. Alternatively working with our roster
of Youth Artists, we could engage your employees as artists by setting up a pop-up studio in your
cafeteria or at a company retreat.
Either way, this project will ensure that your employees are included in Canada’s 150th birthday
celebration as it will stimulate discussion and ensure a surge of enthusiasm to sweep your organization.10

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2. CUSTOMIZED ARTWORK (continued)
ADDITIONAL OPPORTUNITIES:
• Plaque: To accompany the piece of art, we would provide a plaque ( 8 “ x 11”) that
would outline the story in its creation ( mock-up below).
• P.R. Opportunities – working with you, we could create a media release to share with
trade magazines/websites and/or professional associations.
• Client Engagement – your clients are an important part of who you are. Working with
you, we would engage them in the process and send them a framed digitalized version
of the finished art piece for their offices as well.
• Employees – A digital version (poster) could be given to all employees.

12. ADDITIONAL CONSIDERATIONS
Size and Location: We would work with you to determine the
right location and size for the mural or artwork.
The 150 REASONS: Working together, we will decide the right
framework to recruit the REASONS. Perhaps a staff retreat,
perhaps an e-blast to your employees, or maybe a contest of
some sort. Alternatively perhaps the REASONS stem from us.
However we decide to recruit the 150 REASONS, we wish to
ensure project stakeholders talk and share ideas.
Design: The 150 REASONS theme will begin with research into
the collection of ideas and discussion with management on
possible criteria essential to the artwork. The artist will visually
translate the theme into a coloured sketch or “maquette” to be
approved by you prior to beginning the process with youth.
Bringing it to life: Working from the approved maquette, the
mural’s imagery is transferred onto a panel custom created for
the location.
COST of the customized piece of art: Cost will depend on size
and scope of project. It will be determined in consultation with
our Executive Director Julie Frost. $5000 or up. Tax receipt
provided.
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Terminal 3 Official Unveiling
Mural located in baggage area at
Terminal 3 at Pearson Airport;
mural was created by youth living in
surrounding communities. Project
was led by VIBE Arts

13. The Process
2016
• May – August 2016: Outreach to generate the 150 REASONS we love Canada.
• September – December 2016: Mural making workshops begin in community venues.
2017
• January 1- April 30 2017: Workshops continue.
• Summer 2017 : Original art receives 8 weeks of exposure in the TTC and/or companies receive original
piece of art .
Legacy
• CORPORATE CANADA: The LEGACY artwork stays in your location A small plaque will be created to tell the
story. Digital copies/posters: If you wish, digital copies can be created in poster format for employees.
• PATTISON MURALS: We will research a legacy home for the panels. Options include Pearson Airport, TTC ,
City of Toronto etc. We wish to find a permanent home and are open to any suggestions that you might have.
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Pan-Am Welcome 41 Murals at the airport Summer 2015
Welcome 41
story is
outlined on
the mural.
All corporate
partners
were
recognized.

14. Acknowledgement and Recognition:
In acknowledgement of your contribution, your organization will be recognized as an important
partner in the “150 REASONS” project as follows:
TTC Subway Murals: Vinyl decals will be mounted on to the bottom of each of the murals displaying
partner logos. These decals will be large enough to be seen from subway platforms.
Print, Social Media platforms and Digital: Recognition in all project marketing materials, VIBE ARTS
newsletters, annual report, website and any other promotional tools.
TTC subway platform: Over and above the current offer, Pattison One Stop provides video footage
on TTC platform TV monitors. All VIBE partners will be recognized. Viewed by 1.2 million unique
riders weekly. (See image above)
Documentary/evaluation video: A professional videographer will document the program. The
video will be distributed to key stakeholders at the completion of the project.
Access to imagery/photos: For your annual report and employee newsletters, we will provide
access to imagery and photos. Youth and Parental permissions acquired for you. 14

15. Board of Directors
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ADDITIONAL INFORMATION
Our Framework
Where we Work
The Team
Our Social Return on Investment
Board of Directors and Board of Advisors
Community Partners
Accolades and Awards
Contact information
Jack Layton
Ferry Terminal

16. OUR FRAMEWORK
Our framework incorporates 4 key themes that are essential to helping youth succeed:
1. FAMILY AND COMMUNITY: Young people need people in their lives who care and encourage
them. All of our programs focus on team building relationships and community sharing.
2. DIVERSITY AND SOCIAL INCLUSION: All our programs ensure an inclusive environment
regardless of ethnic origin, religion, sexual orientation, language, disability or economic status.
3. CIVIC ENGAGEMENT AND LEADERSHIP: Better outcomes for communities are achieved when
youth are heard and involved. All our programs are focused on giving youth a voice.
4. APPRENTICESHIP AND EMPLOYMENT: Professional artists, emerging artists from the
communities where we work are hired to facilitate all programs. They act as role models to
participants. We also employ marginalized youth as arts assistants receiving mentorship and
training in arts education leading possibility to employment elsewhere. 16
Original art on buses thanks to an
In-kind donation from PATTISON

17. OUR SROI IMPACT
The social value created by VIBE ARTS’s accessible educational arts programs is wide-ranging and
diverse across the multitude of programs offered. A recent independent study by SiMPACT
Strategy Group, a social impact consultancy, concludes that VIBE ARTS has a 4:1 Social Return on
Investment – for every dollar invested in VIBE ARTS, there is $4 created in social value.
Value is created for numerous stakeholders:
Participant youth (54%): access to valuable art supplies, exposure as artists, community
support.
Community (40%): reduced vandalism, positive public perception, community
embellishment.
Art assistants and teachers (6%): skill development, income and training.
In addition, after experiencing a VIBE ARTS program, over 98% of our program partners ask us
back which is also a key indicator of our success in the community.
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18. THE TEAM
STAFF (7 full-time and 7 part-time) :
Julie Frost – Executive Director & Artistic Director; Ghufran (Dan) Sallay – Bookkeeper;
Erin Glover-- Program Director; Cathy Clark – School Pgm Coordinator;
Susie Whaley – Community Pgm Coordinator; Caitlin Jordan – Artistic Resource Coordinator;
Bright Osei-Agyeman – Youth Outreach Coordinator; Monica Guitterez– Special Events Officer;
Linda Rogers –Development and Financial Manager; Deneille Balkissoon – Marketing & PR;
Brittany Turner – Operations Coordinator Balu Kanagalingam – Special Projects
Hannah Whaley – Artistic Resource Assistant Myra Leibu – Director of Mentorship
PROFESSIONAL ARTISTS (75): Professional artists on our roster live and work in the communities in
which our programs are conducted. They reflect the diversity of the communities and are selected
based on their past experience in the field of arts education, their professional body of work and their
ability to communicate with marginalized populations, especially with children and youth.
YOUTH ARTS ASSISTANTS (42) : VIBE Arts recruits talented emerging artists ; they work in their own
neighbourhoods and act as role models for the youth. These young artists also receive artistic and
pedagogical skills while assisting in the facilitation of our programs.
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19. BOARD OF DIRECTORS
John Armstrong (Chair)
CEO and Founder Armstrong Partnership LP.
Nicole Jolly
Media and Marketing specialist
Dustin Mandel
Treasurer
Melanie Smith
Diversity Specialist (visible minorities, women in leadership positions,
gay, lesbian, bisexual, transgender issues)
Rupert Hamilton
Investment Advisor - TD Wealth Private Client Care
Tina Bates
Investment Advisor with RBC Dominion Securities.
Simone Dalton
Communications Specialist
Danny Cappe
Lawyer - Goodmans LLP
BOARD OF
ADVISORS
Andy Barrie
Susan Coyne
David Cronenberg
Dr. Alvin Curling
Lynn Factor
Peter Herrndorf
Mimi Joh
Roy McMurtry
David Mirvish
Charles Pachter
Walter Pitman
Jacquie Richardson
Albert Schultz
Michael Snow
Margaret Wente

20. COMMUNITY PARTNERS
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PanAm Games and PanAm Path
PATTISON Outdoor Advertising
Parents for Better Beginnings
Parma Court
Pathways to Education
Peacebuilders International
Queen West Art Crawl
Ronald McDonald House
Royal Ontario Museum
Ryerson University
Scarborough Support Services:
Second Base Youth Shelter
SEED Alternative School
SKETCH
Sojourn House
Taste of Teesdale festival
The S.P.O.T
Toronto Board of Education
Toronto Catholic Board of Education
Toronto Community Housing
Toronto Island Ferries
Toronto Public Libraries
Victoria Village Arena
Warden Woods Community
Art Gallery of Ontario
Artspace Daniels Spectrum
Artspace Youngplace
Bata Shoe Museum
Bending Spoons Gallery
Black CAP
Boys & Girls Clubs
Cataraqui Recreation Centre
Children’s Peace Theatre
City of Toronto
Covenant House
Evergreen Brickworks
Fairview Nursing Home
First Nations Programming –
First Nations Children and Youth
Fraser Mustard Early Years Centre
Friends of Roseneath Park
Gabian Way
Glenyan Manor
George Brown College
George Syme Community Center
Goodwill Stores
GTAA: Pearson Airport
Harbourfront Centre
Hub @ Victoria Park
Interval House
Jewish Vocational Services
Jumblies Theatre
Kidnetix
Irving Tissue Corporation
Malvern Family Resource
Metropolitan Toronto School for
the Deaf
Mt. Dennis Community
Association
Mt. Dennis United Church
Mozilla Hive Project
NBA
North York General Hospital
Native Family and Child Services
North York Women’s Shelter
Woodbine Entertainment
Youth Without Shelter
O’Connor Focus
Ontario Studies in Education
La Pasa Dona
NW Scarborough Youth Centre
Oasis Alternative School

21. ACCOLADES AND AWARDS
• 2015 ArtsBridges National Award for Innovation in Socially-Engaged Community Art
• 2014, 2011, 2010, 2009, AFCY received Vital Youth Awards from the Toronto Community Foundation
• 2012, AFCY receives 3 year grant from the Ontario Trillium Foundation for Youth Mentorship Program
• 2011, Executive and Artistic Director, Julie Frost, receives Community Arts Educator of the Year Award
• 2011, AFCY named the beneficiary of The Rotary & Rotaract Clubs of Toronto’s Centennial Project
• 2010, AFCY receives Vital Ideas Award from the Toronto Community Foundation
• 2009, Founder Lola Rasminsky, receives the Local Heroes Award from the Canadian Urban Institute
• 2009, Julie Frost receives the Vital People Award from the Toronto Community Foundation
• 2008, Lola Rasminsky named a Member of the Order of Canada for her work in arts education 21
The Welcome 41 murals were digitalized and blown up to welcome the Pan Am athletes when they arrived in Toronto. In addition, the images
were put on 8000 plaques and they became the customized Welcome gifts for the 8,000 athletes .

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COXWELL SUBWAY STATION: Last year, the East York Civic Centre and VIBE ARTS hosted a public consultation meeting where community
Members of all ages shared their memories, hopes and dreams about their neighbourhood past, present and future. Local youth worked
with emerging artists to capture the ideas expressed, translating them into mural form. Printed wallpaper from the past peels away to
expose visions of the future: industry goes green, public transit is completely accessible, pollution is a thing of the past and local waterways
are once again abundant with fish.

23. Website: www.VIBE Arts.ca Email: julie@VIBE Arts.ca
Address: 401 Richmond Ave. W., unit 230 Toronto, ON M5V 3A8
Phone: 416.929.9314 Fax: 416.929.3681
Charitable No. 897960456 RR0001
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