3 Easy Ways Retailers Can Leverage Mobile Marketing for the Holiday Shopping Season. Presented by Lindsay Woodworth, Director of Marketing, 2ergo.

1. 3 Easy Ways Retailers Can Leverage Mobile Marketing for the Holiday Shopping Season Presented by Lindsay Woodworth Director of Marketing, 2ergo September 14, 2010

4. Outlook for 2010 Holiday Shopping Season Thom Kennon, Wunderman MasterCard’s SpendingPulse Consumer Confidence Index eMarketer Despite signs that the economic recovery is losing steam, the outlook for online holiday sales remains positive. "The economic recovery is proceeding at a healthy pace..." Rosalind Wells, NRF Chief Economist “ When we look back and try to understand when mobile moved from interesting to nice-to-have to the heart of an all-channel brand program, it will be Christmas 2010.” Nervous about jobs and an unraveling economy, shoppers spent only slightly more this August than last. We are still not seeing a rebound. Americans’ confidence in the economy improved slightly in August from July, but they’re still roughly as gloomy as a year ago. Worries are even growing about the critical holiday shopping season.

5. The Next Frontier for Holiday Shopping Interactivity

6. The Unique Benefits of Mobile Personal Location Aware Immediate & Timely Ubiquitous Trackable

8. Top 3 Things To Do Now 1. Build a mobile opt-in list

12. Top 3 Things To Do Now 1. Build a mobile opt-in list 2. Create a mobile website

15. Industry Examples

16. Top 3 Things To Do Now 2. Create a mobile website 3. Enhance loyalty programs w/mobile 1. Build a mobile opt-in list

19. Putting Mobile to Work for Your Retail Business

20. Using Mobile Throughout the Customer Lifecycle Customer Engagement Customer Lifecycle 3 rd Party Advertising Mobile Data Cleansing Online Delivery Notifications Behavior Based Offers Mobile Loyalty Card Post Purchase Up Sell In-Store Traffic Driver Stock Checker Mobile Brochure (mSite / App) Customer Feedback Returns to Store Mobile Store (mSite / App) Promotion Portal Build Customer Base CPG Sales Drive Mobile Marketing Campaigns Target Service Upsell Retain Acquire Onboard

22. Planned Mobile Marketing Tactics Source: Netsize Mobile Marketing Survey 2009

24. 2ergo’s Tools of the Trade

27. Wrap Up / Questions 2ergo.com @2ergo [email_address] 703 822 7037 2ergo.mobi