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​ Trish Sparks
​ Director, Sales Product Consulting
​ LinkedIn
Blueprints for Success:
Transforming your Sales Organization
​ Phil Horn
​ VP, Ticket Sales & Service
​ Sacramento Kings
​ Joan Fitzpatrick
​ AVP, Sales Productivity
​ NetSuite
​ Kirsten Boileau
​ Director, Digital Marketing
​ SAP
Education
Reinforcement
Awareness
Blueprints for Success:
Transforming your Sales Organization
​ Trish Sparks
​ Director, Sales Product Consulting
​ LinkedIn
​ Phil Horn
​ VP, Ticket Sales & Service
​ Sacramento Kings
​ Joan Fitzpatrick
​ AVP, Sales Productivity
​ NetSuite
​ Kirsten Boileau
​ Director, Digital Marketing
​ SAP
Joan Fitzpatrick
AVP, Sales Productivity
NetSuite
Awareness is the first principle of success that will allow you to
build a healthy and sustainable social selling program.Awareness
Find your
evangelizers!
Dedicate
resources
Provide
visibility and
communicate
Key components of social selling awareness
Executive Sponsorship to drive awareness
Goal:
Get reps to track their
Target Accounts OR
Existing Clients for Triggers
Length:
2 weeks
Incentive:
Personalized LinkedIn
Recommendation from
an Executive Sponsor
Results:
85%+ participation!
President of WW Sales 17 VPs
+
Kirsten Boileau
Director, Digital Marketing
SAP
Through consistent education and learning, your sales
professionals will instill a social selling culture into their daily
sales workflow.
Education
Strategy Collaboration Scale
Education and enablement
Education at scale
Graduation
and approval
SAP social selling program
6 week online course
Kick-off / introduction
Training adults
Social branding
Social listening
Social sharing
LinkedIn Sales
Navigator
Social Selling and
InStruct workshop
Phil Horn
VP, Ticket Sales & Service
Sacramento Kings
Transforming a sales team into a social selling
organization requires an adoption plan that is thorough
and flexible. Reinforcement through management will
be critical for driving accountability.
Reinforcement
Creating a culture of celebration and recognition
Invest in
Talent
Share Wins Use
Gamification
Gamification
1
2
3
4
5
Maggie
Business direct sales
Jim
Inside sales rep
Mark
Inside sales rep
Joanna
Inside sales rep
Brian
Business direct sales
93
81
67
33
21
SocialSellingIndex(SSI)
Creating a culture of celebration and recognition
Invest in
Talent
Share Wins Track in
Salesforce
Use
Gamification
Blueprints for Success:
Transforming your Sales Organization
​ Trish Sparks
​ Director, Sales Product Consulting
​ LinkedIn
​ Phil Horn
​ VP, Ticket Sales & Service
​ Sacramento Kings
​ Joan Fitzpatrick
​ AVP, Sales Productivity
​ NetSuite
​ Kirsten Boileau
​ Director, Digital Marketing
​ SAP
©2015 LinkedIn Corporation. All Rights Reserved.

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Blueprints for Success: Transforming your Sales Organization

  • 1. ​ Trish Sparks ​ Director, Sales Product Consulting ​ LinkedIn Blueprints for Success: Transforming your Sales Organization ​ Phil Horn ​ VP, Ticket Sales & Service ​ Sacramento Kings ​ Joan Fitzpatrick ​ AVP, Sales Productivity ​ NetSuite ​ Kirsten Boileau ​ Director, Digital Marketing ​ SAP
  • 3.
  • 4. Blueprints for Success: Transforming your Sales Organization ​ Trish Sparks ​ Director, Sales Product Consulting ​ LinkedIn ​ Phil Horn ​ VP, Ticket Sales & Service ​ Sacramento Kings ​ Joan Fitzpatrick ​ AVP, Sales Productivity ​ NetSuite ​ Kirsten Boileau ​ Director, Digital Marketing ​ SAP
  • 5. Joan Fitzpatrick AVP, Sales Productivity NetSuite Awareness is the first principle of success that will allow you to build a healthy and sustainable social selling program.Awareness
  • 7. Executive Sponsorship to drive awareness Goal: Get reps to track their Target Accounts OR Existing Clients for Triggers Length: 2 weeks Incentive: Personalized LinkedIn Recommendation from an Executive Sponsor Results: 85%+ participation! President of WW Sales 17 VPs +
  • 8. Kirsten Boileau Director, Digital Marketing SAP Through consistent education and learning, your sales professionals will instill a social selling culture into their daily sales workflow. Education
  • 10. Education at scale Graduation and approval SAP social selling program 6 week online course Kick-off / introduction Training adults Social branding Social listening Social sharing LinkedIn Sales Navigator Social Selling and InStruct workshop
  • 11.
  • 12. Phil Horn VP, Ticket Sales & Service Sacramento Kings Transforming a sales team into a social selling organization requires an adoption plan that is thorough and flexible. Reinforcement through management will be critical for driving accountability. Reinforcement
  • 13. Creating a culture of celebration and recognition Invest in Talent Share Wins Use Gamification
  • 14. Gamification 1 2 3 4 5 Maggie Business direct sales Jim Inside sales rep Mark Inside sales rep Joanna Inside sales rep Brian Business direct sales 93 81 67 33 21 SocialSellingIndex(SSI)
  • 15. Creating a culture of celebration and recognition Invest in Talent Share Wins Track in Salesforce Use Gamification
  • 16. Blueprints for Success: Transforming your Sales Organization ​ Trish Sparks ​ Director, Sales Product Consulting ​ LinkedIn ​ Phil Horn ​ VP, Ticket Sales & Service ​ Sacramento Kings ​ Joan Fitzpatrick ​ AVP, Sales Productivity ​ NetSuite ​ Kirsten Boileau ​ Director, Digital Marketing ​ SAP
  • 17. ©2015 LinkedIn Corporation. All Rights Reserved.