This presentation is from a recent webinar we held. We covered: - How you can amp up your personal profile and LinkedIn Company Page with the latest features - How you can use LinkedIn to find and engage great candidates. - How to optimize your job descriptions and posts to help you attract that top talent. - How to use LinkedIn to build your employer brand.

1. Modern Recruiting:4 Fundamentals Every Recruiter Should Master
Starting at 11:30 am Dubai Time

2. Meet Your Speakers
#hiretowin | @hireonlinkedin

4. LinkedIn = The Modern Recruiter’s Best Friend
3 1 3 M +M E M B E R S W O R L D W I D E
1 0 M +M E N A

5. The Agenda: 4 Fundamentals
1. Tell your story
2. Source like a pro
3. Promote your jobs
4. Build your brand

6. A R T I S T S C I E N T I S T
Matchmaker
Marketer
Salesperson
Talent Advisor
Data Nerd
Researcher
Technologist
Pschologist

7. 01 EVERYTHING STARTS WITH YOUR STORY

8. Your story starts with you…
Viewing member profiles is the #1 activity on LinkedIn
45 Million profile views take place every day

9. Profiles That Inspire
Priscilla Brems of Cleveland Clinic Abu Dhabi
01 Classy picture
02 Killer opening
03 Dress it up with media

10. Company Pages
Cleveland Clinic Abu Dhabi
01 Bold, memorable visuals
02 Focus on employees
03 Updates hospital news

11. Metrics that Matter
Experiment like a scientist with
Sponsored Updates
Grow you follower base

12. 02 SOURCE LIKE A PRO

13. Passive What?
25%
Semi-active
& active
75%
Passive
& Super-
Passive

14. Technology
LinkedIn Recruiter Shown
02 Filters
01 Boolean Search
03 Fun with result sets

15. Master Boolean Search “ “
E X A C T
P H R A S E
“ G A M E P R O G R A M M E R ”
A N D
N A R R O W
S E A R C H
P R O G R A M M E R A N D
U N R E A L
O R
E X P A N D
S E A R C H
P R O G R A M M E R O R
D E V E L O P E R
N O T R E M O V E
N O T R E C R U I T E R
N O T C O M P A N Y
( )
G R O U P
T E R M S
“ G A M E P R O G R A M M E R ”
A N D ( C + + O R J A V A )

16. Technology

17. The 9 Golden Rules of InMail

18. Hi Atalay,
I noticed your insightful comment on
Richard Branson's Influencer post last
week, 'Disruptive Innovation in Financial
Services'. It sounds like you know a
thing or two about technology in the
financial sector. At ABC we're working
on cracking the digital wallet and have
some high-priority projects that..."
Make InMails Beg
for a Response

19. 03 BUILDING YOUR TALENT BRAND

20. Talent Brand is highly social,
totally public version of what
talent thinks and shares about
your company as a place to work.

21. Maximize your presence
01 Stretch your canvas.
02 Paint
03 Video

22. Targeted Status Updates
Your update
Yes, can add images
Target audiences

23. Involve Your Organization
Share and tell

24. Sharing Content
Follow Button

25. Jobs are ambient marketing for your brand
02 Write for mobile
01 Work with…
03 Test apply

26. A R T I S T S C I E N T I S T