Week 9: Marketing & Entrepreneurship

[object Object],Promotional Campaigns

Ad Design/Creative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising Terms ,[object Object],[object Object],[object Object],[object Object]

Traditional Mediums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Integration of Online Activities Micro-site Offline Marketing and Client Interaction Opt- In

Search Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],ORGANIC RESULTS PPC Ads

Google AdWords (Pay-Per-Click) ,[object Object]

Online Advertising ,[object Object],[object Object],[object Object],[object Object],Good ad design will make the user want to click! (plus give some benefit even if not clicked on)

E-Mail Campaigns ,[object Object],[object Object],[object Object],[object Object]

Getting into Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Turn: What Have you Learned?

What is PR? ,[object Object],[object Object],[object Object]

Who is the “Public”? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Media is a key medium for communicating to these audiences, and is in that sense, often considered the target audience.

When is PR Important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Using PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PR Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Week 9: Marketing & Entrepreneurship

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Week 9: Marketing & Entrepreneurship