Eco-Iconic
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This is one of the presentations I graphically-edited when I was in college. Swear, this is the most fun presentation I ever did. The All-Star R2R team is simply awesome. If you want a clearer copy, just leave me a message. I'll be more than glad to share it to you.
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Eco-Iconic
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- There are 3 main concepts in making Rags 2 Riches a global brand.
- The second concept is Promoting Mass Customization.
- Customers can now change the specs of their computer to tailor their needs. That’s total customer satisfaction. And it’s not only Dell that does it. Nike ID does it too. What if Rags 2 Riches has a Customization Page? Customers all over the globe can access it to make their own designs. And they can also have it delivered right at their doorstep.
- The third concept is Establishing an Icon.
- For example, if you were to pick an MP3 player, what would it be? Will it be Zune or iPod?
- Of course, it’ll be iPod! Most, if not all of us, owns an iPod. That’s the beauty of iPod as a brand: whenever you think of MP3 players, you think of iPod.
- It also helps that iPod is an Apple product. According to Forbes Magazine, Apple is the most admired company for this year. Why? This company makes the most aesthetically-breathtaking products. It’s not just after quality, it’s after visual appeal.
- Also, Apple has Steve Jobs. He is phenomenal and he can make Apple stock prices skyrocket after he gives an awfully-interesting pitch at MacWorld. If Apple can do it, so can Rags 2 Riches. I’ve seen in one of the magazines calling Rags 2 Riches bag as Bottega Luneta. It’s a play on the brand, Bottega Veneta (which, by the way is considered as the most luxurious bag brand… it even toppled Louis Vuitton and Gucci. why? because you can easily know if it’s BV not by looking at logos but by looking at the hand-woven leather material). Rags 2 Riches can brand its bags as the most expensive eco-iconic bag. And you can easily see that its from Rags 2 Riches by looking at the woven rag material.
- Furthermore, these researches indicate that despite bipartisan sentiments on politics and religion, 90% of Americans agree that there are important green issues and problems, and 82% believe it is important for companies to implement eco-friendly practices.
- Meanwhile, the updated Green Brands 2.5 research found that consumers expect to double their spending on green products and services in the next year, which approximates at $500 billion annually or $43 billion per month. This conclusion is found to be more applicable to items that are relatively simple to implement such as installing environmentally friendly lighting and upgrading to energy-saving appliances.
- In United Kingdom, there are more than 55,000 social enterprises and according to some recent government data, social enterprises account for 5% of all businesses with employees...
- These social enterprises contribute €8.4 billion per year to the United Kingdom economy. This only proves that more and more people are into eco-friendly products— just like what Rags 2 Riches currently offers. Additionally, with economy of the United Kingdom getting stronger, there is no better time to export the products of Rags 2 Riches and introduce it to people who are capable of paying for high-end merchandise.
- Australia is one of the countries that have large distribution channels of eco-friendly materials. Its focus is to eliminate plastic bags that cause the destruction to the environment.
- Thus, there are existing companies producing these bags with the advocacy of promoting environmental awareness. Demands for these bag alternatives, however, are yet to achieve its saturation since educated purchasing is still in the works.
- So, there are less competitors for Rags 2 Riches, when it comes to eco-friendly bags and other related products. And they can be a part of eco-awareness campaign.