The document discusses service design at the Royal College of Art (RCA). It provides context on the RCA's 180-year history of linking art, technology and industry. The MA in Service Design focuses on user research, co-creation, experimentation and entrepreneurship to develop new service propositions. Students work closely with industry on real-world projects and challenges. Examples are provided of student projects that have addressed social issues, such as a record label started within UK prisons to reduce reoffending rates. The conclusion reflects on opportunities and challenges of emerging practices that tackle public problems through practical experience and partnerships.
30. 428%
Increase in positive
behaviour.
80%
Commitment and
participation rate of
prisoners.
Violence&
Unemployment
Highest rates of violence and
unemployment in prison in 100
years.
£15Bl.
Cost for UK Gov
Increase in the
number of prisoners
since 1995.
200%
Theoryof
Change
We will drive job creation
and reintegration
opportunities through
music and management
skills.
Inmates
havetalent
Their past job
opportunities implied
management skills
Musicisa
Door
Hip-hop is popular
and produces high
levels of engagement
Founder’s
networks
Founder has strong
networks in music
industry
Mission
statement
How might we foster the
exiting talents of inmates
and leverage the networks
we have in the music
industry to reduce violence
and re-offending rates?