LocSea is a Google Adwords SEM Company. LocSea has Google Adwords Individually Certified and Trained Team to manage Google Adwords for our Clients. We have 5 years of expertise in settin up and optimizing Google Adwords Campaigns. We use Google Analytics for setting up Business Goals/Conversions, tracking and reporting.

1. Agenda – Google Adwords - Based on case study VYBAVI, APC UPS/Inverter Dealer
● Google Adwords – What & Why – Search Advertising
● Why LocSea – Google Adwords Management Company
● Case Study – VYBAVI – Before & After Adwords
● Live Action – Adwords and Success Stories
● Our Clients: OBC, Maids, BestRankers, Vybavi
● Budget: To spend * ROI
LocSea - Copyrights - 2012

2. Based on case study VYBAVI, APC UPS/Inverter Dealer
What is Google Adwords? – Sample Search Ads
Ads
Ads
LocSea - Copyrights - 2012

3. Based on case study VYBAVI, APC UPS/Inverter Dealer
What is Google Adwords? – Sample Display Network Ads
Ads
Ads
Ads
LocSea - Copyrights - 2012

4. Based on case study VYBAVI, APC UPS/Inverter Dealer
What is Google Adwords? – Sample Display Network Ads
Ads
Ads
LocSea - Copyrights - 2012

5. Why Google Adwords? – Search Advertising
4% 3%
5%
Search Engine
Market Share in India
Google Search
Yahoo Search
Microsoft Bing
Others
Google India
88%
Reach your target audience by Advertising in Google Search
Reach millions of people searching for your product/service
LocSea - Copyrights - 2012

6. Why Google Adwords? - Do I need this for my Business?
Attract interested visitors searching for your business
Specific geographic area
Laptop, Desktop, Mobile OS
Search
● How Adwords works? - 3 min, 53 sec
http://www.youtube.com/watch?v=05we2g3Edgs&feature=player_embedded
http://www.youtube.com/watch?v=uFzoM59bIQ8
LocSea - Copyrights - 2012

7. Why LocSea - Google Adwords Management Company
Certified Team
Expertise Level
10 10
9 9
8 8
7 7
6 6
5 5
4 Adwords Expert Skill Level 4
3 3
2 2
1 1
0 0
2008 2009 2010 2011 2012
LocSea - Copyrights - 2012

8. Based on case study VYBAVI, APC UPS/Inverter Dealer
Why LocSea - Scope of work
✔ Analyze your website structure and business products
LocSea - Copyrights - 2012

9. Based on case study VYBAVI, APC UPS/Inverter Dealer
Why LocSea - Scope of work
✔ Create Campaigns from Website structure and Ad settings
LocSea - Copyrights - 2012

10. Based on case study VYBAVI, APC UPS/Inverter Dealer
Why LocSea - Scope of work
✔ Create Adgroups and Ads for different landing pages
LocSea - Copyrights - 2012

11. Based on case study VYBAVI, APC UPS/Inverter Dealer
Why LocSea - Scope of work
✔ Add relevant keywords and negative keywords
`
How LocSea works? -
6 min, 3 sec
http://www.google.com/ads/learn/market-online/videos/five-adwords-pillars.html
LocSea - Copyrights - 2012

12. Why LocSea - Summary
✔ Organize Campaigns, Adgroups and Ads – 3 min, 52 sec
http://www.google.com/ads/learn/market-online/videos/adwords-account-structure.html
✔ Optimize
✔ Tune Ads for higher position and Focus on Quality Score
✔ Track Keywords
✔ Avoid irrelevant click
✔ Boost relevant click
✔ Competitive Bidding revision
✔ Save Budget
✔ Google Analytics statistics & Reports
LocSea - Copyrights - 2012

13. LocSea - Case Study – VYBAVI – Before & After Adwords
Yearly Report on number of requests processed during 2007 - 2011
Adwords with higher budget spend
Adwords with lesser budget spend
Without Adwords
LocSea - Copyrights - 2012

14. LocSea - Case Study – VYBAVI – Before and After Adwords
5 to 7 Pieces per month 45 to 60 Pieces per month
3500
3000
Website Visitor Traffic
2500
2008 Without
2000
1500 2009 Less Spend
1000
2010 High Spend
500
0
January February March April May
Month
LocSea - Copyrights - 2012

15. Live Action - Adwords and Success stories
● Adwords in Action
http://adwords.google.com
● Adwords Success Stories
http://www.google.com/adwords/select/success.html
LocSea - Copyrights - 2012

16. Our Clients
www.vybavi.com www.orthodonticsbycrutchfield.com
www.housecleaning-maidservice-ny.com
www.bestrankers.com www.housecleaning-maidservice-nj.com
LocSea - Copyrights - 2012

17. Budget – to spend
To Google
➔
➢Bidding Cost for every Click
➔ To LocSea
Clicks Charges ➢ Management Cost
✔ Initial Campaign Setup Fee – Minimum $200
✔ Monthly Fee to optimize – Minimum $200
LocSea - Copyrights - 2012

18. Budget – Return on Investment
➔Impressions – Create Brand Awareness
➔Clicks – Generate Relevant Traffic
➔ Conversion – Define and achieve business goals
➔Google Analytics - Business goals tracking and reporting
LocSea - Copyrights - 2012

19. Questions
● How Google Calculates Ads Position? - Ad Auction
● Why my ads are not showing for every query?
http://www.youtube.com/watch?v=zStNy_PImyQ&feature=endscreen
http://www.youtube.com/watch?feature=player_detailpage&v=XeESjscUfmQ#t=206s
LocSea - Copyrights - 2012